Could it be that the much-anticipated sapphire displays for the upcoming iPhone 6 isn’t actually sapphire at all? Sort of, according to a new video posted by YouTuber Marques Brownlee.

Brownlee made waves a few weeks back when he apparently managed to get hold of one of the super-tough 4.7-inch displays reported to feature in Apple’s next generation handset, and ran it through the most brutal assault course this side of Full Metal Jacket. The display was subjected to a scratch and shatter test involving keys, a knife, and even Brownlee himself trying to bend it with his foot.

Provided the display (supplied by renowned Apple leaker Sonny Dickson) is genuine, this test suggests that the iPhone 6 screen will be considerably stronger than the displays used in its predecessors.

But it may still not be pure sapphire. Here’s why.

Lightning ports haven’t even been around for two years now, but I think it might be time for Apple to consider replacing it with the MacBook’s most underrated feature: Magsafe power connectors.

Cabin is a new a Kickstarter projected aimed at bringing the MacBook’s awesome MagSafe power connector to the iPhone 5 and 5s, with a battery case that’s so sleek and unapologetically aluminum, you’d think it came straight from Jony Ive’s prototype design lab.

As the devices we likely use the most on any given day, it makes sense that our smartphones should be as personalized as possible: not necessarily in terms of the New York Knicks or Hello Kitty case we keep them in, but in terms of how much they understand us and can anticipate our behavior.

A new patent application published Thursday shows how Apple is experimenting with future iPhones and other mobile devices which can comb through the usage patterns on particular device and determine whether it is being used by its rightful owner.

Today Apple announced that it’s partnering with IBM to “transform enterprise mobility through a new class of business apps.” The relationship will combine IBM’s enterprise data specialties with Apple’s iOS hardware and software.

“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Apple CEO Tim Cook in a statement. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”

There are four key areas that Apple will be working on with IBM:

The iPhone 6 isn’t expected to get a huge battery upgrade, but in just a few years your next iPhone might be able to go weeks on a single charge.

Apple and British fuel-cell firm Intelligent Energy have supposedly been working on a secret partnership, according to The Daily Mail, that might bring embedded fuel cells with weeks of battery life to Apple’s armada of MacBooks, iPhones and iPads.

Here’s one to file in the “exciting, but most likely not happening” category.

A new Chinese media report suggests that one of the iPhone 6’s “secret weapons” could be the inclusion of advanced haptic feedback technology. Sources claim that the tactile feedback linear motor would be capable of producing different types of subtle vibration depending on the app being used, and could even emit different vibrations depending on the part of the touch screen that is being pressed at the time, or how hard it is being pressed.

Remember back in the early 2000s when Apple opening a brick-and-mortar store in prime real estate locations seemed as crazy a gamble as Apple deciding to create its own mobile phone? Very few people would admit so now — particularly Apple’s rivals like Samsung and Microsoft which have followed the Apple Store example with their own surprisingly similar retail outfits.

In an attempt to stop others from copying the slick, high fashion minimalism of its Apple Stores, Apple has secured a court ruling allowing it to register the layout of its retail stores in the European Union as a trade mark — extending the intellectual property status that it already carries in the U.S.

UPDATE: Reuters didn’t use Tim Cook’s complete remarks, we’ve posted them here.

Apple should do more to improve accessibility for its apps, says an advocacy group, supported by members of the National Federation of the Blind.

“It’s time for Apple to step up or we will take the next step,” NFB of California board member Michael Hingson told Reuters. The advocacy group successfully sued Apple regarding iTunes back in 2008, with Apple paying out $250,000 and giving the service an accessibility-minded makeover as part of the settlement. While it may not reach the level of a repeat lawsuit, Hingson says that this could be “the only resort” to force Apple’s hand.

Uber has just poached one of Apple’s senior engineering manager, who worked on both the company’s Maps app and its iPhone software, says subscription website The Information.

The senior iOS engineer in question, Chris Blumenberg, was among the first engineers to work on the iPhone’s software — joining Apple in 2000 initially to help Microsoft port Internet Explorer and Office over to Mac OS X.

The Information editor Jessica Lessin claims that three sources familiar with Blumenberg’s jump to Uber confirmed the situation with her.

According to new research from market intelligence firm ABI Research, the iPhone was the world’s most popular smartphone in Q1 2014, leaving competitors in the dust as the top-selling handset globally.

Despite ripping off ideas, paying celebrities to endorse their products, and having a confusing matrix of dozens of smartphones on the market, Samsung was unable to capture the no. 1 spot from Cupertino — with Apple’s flagship iPhone 5s 16GB coming in at the premier position.