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Apple acquires German company that may hold key to AR future

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SensoMotoric Instruments
SensoMotoric Instruments eye-tracking glasses.
Photo: SensoMotoric Instruments

Apple may have just made a key acquisition that could help the company create a truly revolutionary augmented reality headset. According to a new report, German eye-tracking company SensoMotoric Instruments has been purchased by an Apple shell company, giving the iPhone-maker access the company’s trove of patents related to eye-tracking glasses and other systems.

Birth of the iPhone: How Apple turned clunky prototypes into a truly magical device

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iPhone 2G prototype
iPhone 2G prototype
Photo: Jim Abeles/Flickr CC

iPhone turns 10 The world had never seen anything like the iPhone when Apple launched the device on June 29, 2007. But the touchscreen device that blew everyone’s minds immediately didn’t come about so easily.
The iPhone was the result of years of arduous work by Apple’s industrial designers. They labored over a long string of prototypes and CAD designs in their quest to produce the ultimate smartphone.
This excerpt from my book Jony Ive: The Genius Behind Apple’s Greatest Products offers an inside account of the iPhone’s birth.

Relive 10 years of amazing iPhone innovation

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iPhone evolution GIF
The iPhone sure has changed over the years.
Photo: Ste Smith/Cult of Mac

iPhone turns 10 The iPhone packed a lot into its first astonishing decade. Not only has the device itself evolved significantly since its promising-but-by-no-means-perfect beginnings, but it’s transformed Apple’s business — and many of our very lives — in the process.

All this week, Cult of Mac’s “iPhone Turns 10” series will look at the innovative device’s massive impact on worldwide culture. The iPhone, which launched on June 29, 2007, truly changed the world.

What iPhone milestones have passed since Steve Jobs introduced this stunning hybrid device, which combined a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device? Check out our handy guide to 10 years of iPhone history.

Apple asks court to block Qualcomm double-dipping

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Qualcomm patents
Apple doesn't want to pay twice for Qualcomm chips.
Photo: Ste Smith/Cult of Mac

Apple’s ongoing legal battle with Qualcomm just got even more interesting after the iPhone-maker branded its partner’s license agreements invalid.

Cupertino is fighting to prevent Qualcomm from taking a cut of every iPhone sold, and to prevent the chipmaker’s alleged double-dipping to maximize revenue it earns from its modem chips.

Siri could be used to control Apple’s rumored smart glasses

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Sorry, Alexa: Siri still the most widespread AI assistant
Siri could be key to Apple's augmented reality plans.
Photo: Ste Smith/Cult of Mac

Apple has updated its Siri design patent in the European Union and Hong Kong to also cover “smart glasses” as a category.

Ahead of a WWDC event where Apple is rumored to be introducing a standalone Siri speaker to take on the Amazon Echo and Google Home smart speakers, the news suggests that Siri could also be a key part of Apple’s future augmented reality plans.

Apple is already testing micro LED displays for the future

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battery
Apple's busy investigating future display technologies.
Photo: Jim Merithew/Cult of Mac

2017’s iPhone 8 will be the first iPhone to boast an OLED display, but Apple’s not stopping it research into future display technologies.

According to a new report, Apple will be producing a small number of trial micro LED screens in the second half of 2017 at a factory in Taoyuan, Taiwan. While this isn’t the kind of production volume necessary for a product, it will give Apple the ability to evaluate whether or not these would be a good fit for future devices.

Will Siri ever be as good as the Google Assistant? [Friday Night Fights]

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The gap is getting wider.
The gap is getting wider.
Photo: Ste Smith/Cult of Mac

Google brought its Google Assistant to iOS this week, finally giving iPhone fans a taste of the best virtual assistant on the planet. But those on Android are in for so much more, with major improvements on the way, including impressive Google Lens integration.

Friday Night Fights bugThe changes make it harder than ever for Siri to catch up. Despite the improvements Apple made with iOS 10, it still feels like Siri is well behind its rivals. Is that gap now too big, or can Apple catch up? Will Siri ever be as good as the Google Assistant?

Join us in this week’s Friday Night Fight as we wage war over virtual assistants.

Apple Park originally looked like a penis and 5 other wild facts

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Apple hQ
Steve's original vision was a bit different than this.
Photo: Apple

Apple pulled back the curtain of its new spaceship campus in a new interview that highlights all sorts of crazy facts about what went into the new campus, including how it Steve Jobs originally wanted it to look like a penis.

Obviously, Penis Park got scraped in favor of Apple’s perfect circle. But the perfect campus might not have been a disaster if Steve Jobs’ hadn’t shown some early drawings to his son, according to Wired’s deep look into the campus that also reveals how Apple went out of its way to invent an all-new pizza box that keeps crusts fresh.

End of an era: MP3 format officially dead

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iPod
The iPod played a big role in popularizing the MP3.
Photo: Jim Merithew/Cult of Mac

The MP3, the iconic music compressions format partly popularized by the iPod, has been declared dead by its creators.

Licensing of the technology has been the responsibility of German company the Fraunhofer Institute. In a statement, the institute revealed that it is terminating licensing patents and software related to MP3. It’s the end of an era!