Apple’s new Siri speaker could be revealed at WWDC


Ask Alexa to manage your appointments for you.
Ask Alexa to manage your appointments for you.
Photo: Jim Merithew/Cult of Mac

Apple could unveil its new smart speaker powered by Siri at the Worldwide Developers Conference in June, according to new claims.

Earlier this week, we heard the company is currently in the process of finalizing the design of its first standalone Siri device, which is expected to take on the Amazon Echo. Now we have an idea what it might look like and when it could be revealed.

Apple reportedly began working on a smart speaker around two years ago, and a September report from Bloomberg claimed the device had entered the prototyping stage, complete with facial recognition that would allow it to identify multiple users.

Earlier this week, tipster Sonny Dickson tweeted that the design of the device is now being finalized. It is thought to be powered by a version of iOS, carrying “some form” of Beats technology.

Dickson didn’t offer any other information at the time, but he has since told MacRumors that “someone inside Apple” described the device as “fat” like the Google Home speaker, with mesh fabric covering the majority of the device and a concave top similar to that of the Mac Pro.

Dickson was also told that Apple could unveil the device at WWDC in San Jose this June, however, the company’s plans could change before then.

Dickson became fairly popular on Twitter a few years ago when he began leaking various parts for unreleased iPhones and iPads that had been sourced from overseas. However, his latest claims regarding the next-generation iPhone and other Apple products allegedly comes from an Apple insider.

  • Alexandre Mouchotte

    Siri and Airplay fail me way too often to even consider buying such a product.

    • Maybe you should try to get that fixed. Both work great for me all the time. Clearly, this is your problem, not one that everyone else has.

  • David Kaplan

    It would have to be introduced alongside a greatly improved Siri in order to be useful.

  • NoNonsense74

    Siri can’t answer 80% of my questions. I don’t wanna hear “Sorry I can’t answer that” on a speaker lol!

  • I’m not 100% happy with how Apple implements the voice recognition and learning. They are using crowd sourcing/sampling, which will sometimes correct with words I have never used. In the case of Siri, I would imagine this would be directly affected. I want to see Apple do better, by offering a more custom application of the experience — for example, I use the f*ck word a lot, and after a few years of collected data on my patterns, Apple should damn well know not to auto-correct with ‘duck’ — I’m sick of it! Siri, on the other hand, is just too dumb for me to use it. For Apple to come out with a product to compete with Echo, they have their work cut out for them — it wouldn’t be acceptable for Apple to release a half-assed product. But I am all on board if they can take the lead here, especially in regards to the Home Automation portion, which I’ve been waiting for. But, they are taking too much time, many of my friends got tired of waiting for Apple and have gone with Echo. So…