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How The iWatch Could Finally Kill The iPod

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When Apple reveals its Q2 2014 sales numbers later today, few people are expecting any miracles: Mostly, Wall Street expects that growth will have stalled. All the more reason why Apple needs a major new product like the iWatch to give them some of their mojo back.

One business that everyone definitely expects to have declined this quarter, though, is the iPod. Apple CEO Tim Cook has himself said that the iPod is a “declining business” and sales have been dropping ever since 2008.

The bad news for iPod fans is that at least one analyst thinks the iPod business is in such serious decline for Apple that they won’t bother updating the line at all in 2014. But the good news? He thinks the iWatch will replace the iPod.

Apple Uses Shell Company To Trademark The Term ‘iWatch’

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(Credit: Todd Hamilton)

Another piece of the “when will Apple release the iWatch” puzzle may have fallen in to place, with the news that Apple is actively pursuing the iWatch trademark in dozens of countries around the globe.

Of course, it wouldn’t be Apple if it was that straightforward.

Rather than trademarking the term itself, Apple appears to be using a shell company called Brightflash USA LLC to do the work on its behalf.

The firm is registered in Delaware, and has previously been tied to trademarking efforts by Apple. One indicator of the connection between Apple and Brightflash is that it is using the same IP attorney in several locations.

Nike To Help Apple Develop iWatch After Ditching The FuelBand [Rumor]

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Is Nike going to be teaming with Apple for the iWatch?

Ever since Nike announced the surprising news that it was scrapping its rival fitness-tracking FuelBand line of wearables — including a new, slimmer device planned for this fall — the rumor mill has been buzzing with suggestions that Nike is now positioned perfectly to partner Apple for its long-awaited iWatch.

Here’s why it makes sense:

Would You Wear This Rugged iWatch Design? [Concept]

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With so much buzz about the possibility of Apple’s expansion into the wearables sector, it’s no surprise that we’re not exactly short of iWatch concept designs.

The folks behind the universal CircleTime app have added another one to the pile, though — and it’s certainly eye-catching.

“Available” in black and silver, and featuring a 2-inch display with curved anti-scratch glass, full version of iOS, and a Li-ion battery that last seven days before needing to be recharged, HedgeHog’s design is more robust and high quality than some of the other variations out there — even if it does somewhat resemble the heavy duty bracelets worn by He-Man in Masters of the Universe.

LG To Be Sole Supplier Of Flexible Displays For iWatch [Rumor]

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The iPhone and iPad are chock-full of sensors, ranging from proximity sensors and accelerometers to magnetometers and ambient light sensors. Next to the iWatch, however, they could end up looking like the dumb mobile phones of a pre-iPhone age. That’s because if you believe the rumors, the iWatch is set to be loaded with more sensors than you can shake a, well, a very-sensor-filled thing at.A recent report from The Wall Street Journal suggests the iPhone will feature a massive 10 different sensors, including one for analyzing sweat. Patents from Apple suggest the company is also set on expanding the functionality of present-generation wrist-worn devices, with research into everything from monitoring users' heart rates to sensors that can work intelligently together to deduce the precise activity a person is doing (for example, combining motion and pulse-rate measurements with location sensors to determine if you’re out for a jog or running on a treadmill). Impressive stuff!
Photo: Fuse Chicken
(Photo: Fuse Chicken)

Apple has chosen LG as its sole supplier for flexible displays to be used in the iWatch, according to a new report coming out of Korea.

The report suggests that Apple is aiming to sell 9 million iWatch units by the end of 2014, that the device will be launched in September, and that the iWatch will come in two different sizes (1.3 inches and 1.5 inches).

Conquering The Fashion World Is What The iWatch Is Really About

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When we think about the iWatch, we tend to think of a little smartphone that you wear on your wrist, or at least a bit of technology, but if the latest reports are anything to go by, Apple’s iWatch play is going to much bigger than that: with the iWatch, Apple intends to do nothing less than conquer the world of fashion, becoming just as synonymous with luxury watches as Rolex. But how?

Apple Trying To Poach Swiss Watchmakers To Build iWatch [Rumor]

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There have been many wearables and quantified-health applications over the past few years, but most have steered clear of proclaiming themselves medical devices. Some of the rumors about the iWatch (such as the fact that it will be able to listen to the sound blood makes as it flows through arteries, and use this to predict heart attacks) may sound a bit too good to be true. But the number of biosensor and biomedical engineers Apple has snapped up recently makes us think the iWatch could be a device that crosses over firmly into the "medical monitoring" category.

According to one recent report, a reason for the long delay before launch is that Apple is awaiting certification from the Food and Drug Administration to get the iWatch approved as medical equipment. Given Apple's recent announcement of the Health app for iOS 8 to collect and show data on calorie consumption, sleep activity, blood oxygen levels and more, plus the conspicuous absence of a health-tracking fitness band in Apple's last iPhone 5s ad, the idea that the iWatch will be geared toward health seems as close to a foregone conclusion as you get for a device that hasn't even been officially announced yet.


Apple is reportedly trying to lure top Swiss watchmakers away from luxury brands in its efforts to build an iWatch.

Jean-Claude Biver, president of luxury brand LVMH’s watches and jewellery division, claims that Apple has tried to recruit staff from his Hublot brand, along with employees from several other top Swiss watchmakers.

“Apple has contacted some of my employees – I saw the emails personally,” he said, noting that none of the individuals contacted jumped ship.

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