Samsung may have been ordered to pay Apple $290 million in patent infringement damages, but one thing the tech company hasn’t managed to steal is Apple’s knack for good advertizing.
In a holiday season in which Apple has released its effective and genuinely tear-jerking “Misunderstood” iPhone ad, the best Samsung can manage is a Galaxy Gear smart watch commercial that would have looked cheesy in 1982 — which is where we presume the creative team behind this campaign must have been summoned from.