SAN FRANCISCO — The latest innovation of the so-called sharing economy seems perfect for this city’s hypercompetitive rental market, where tiny apartments go for outrageous sums and space is at a premium.

Sort of like Airbnb for storage, new startup Roost connects people who need to stow some stuff — furniture, boxes of books, whatever — with individuals with room to spare in an attic or garage.

The company was founded by Jon Gillon, who came up with the idea after his older brother moved here from Texas with a Subaru full of stuff.

“We improvised,” Gillon told Cult of Mac. “I made room in my apartment in exchange for drinks and dinner. When his place was ready we were like, ‘This is a great idea.’ The light bulb went on.”

Shazam got a cool update today.

The song-recognition app that Apple is baking into Siri in iOS 8 can now play back full tracks thanks to a partnership with Rdio. Users with the Rdio app installed will be able to listen to a whole song tagged in Shazam without having to the leave the app.

While iCloud has been a trusty storage companion for photos and documents, Apple’s recently announced iCloud Drive upgrades what we already know and love about the service. In today’s video, we take a look at five ways iCloud Drive will upgrade your life when Apple rolls out the enhanced service alongside iOS 8 and OS X Yosemite.

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The iPhone brings untold billions of dollars of industry into China thanks to the manufacturing jobs it creates, but that hasn’t stopped the Chinese Government — through their state-controlled media mouthpieces — from calling the device a “national security concern.”

Why? Because iOS can track your location, which according to a China Central Television report, could be used to betray Chinese state secrets to the rest of the world.

Apple’s Tim Cook and Eddy Cue were invited yet again this year to the illustrious business conference put on by Allen & Company in Sun Valley, Idaho. Today they were spotted walking around and talking to reporters.

The tech and media world’s elites gather in the resort town of Sun Valley annually to discuss potential partnerships and deals behind closed doors. Think of it like a social mixer on steroids for the world’s most powerful business moguls. Everyone from Rupert Murdoch to the CEOs of Comcast and AT&T attend.

While casually strolling through the mountain resort today, both Cook and Cue fielded questions from eager journalists looking to get a juicy quote or scoop.

The latest iOS 8 beta serves up many minor tweaks that put a friendly, usable face on the major improvements at the heart of the mobile operating system. In today’s video, we take a quick look at iOS 8 beta 3. We’ll show you the latest upgrades to the software to give you an idea what to expect to see on your own device this fall, when Apple releases iOS 8 to the public.

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After we posted our handy Mac keyboard shortcuts video, we got a ton of comments — and more great suggestions about ways to streamline working with your Apple computer.

In today’s video, we take a look at another handful of great Mac keyboard shortcuts, and show you how you can make your own.

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iTunes Radio quickly became known as an underdog after its release last fall, with Apple facing an uphill battle against established services like Spotify and Pandora. In today’s video, we take an in-depth look at iTunes Radio, its features, its future — and why it deserves your attention.

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July 4th may be (sadly) over, but Apple’s latest mobile OS is all too happy to tell you when the national holiday might be. It could be lying, though.

iOS 7.1.2 features a bug in its Calendar app, which gives the wrong list of holidays in certain countries. The bug was first spotted by an iPad user in Lithuania, who claims that Apple has acknowledged the error.

It’s the iPhone’s battery life that gets attacked in Samsung’s newest TV ad for the Galaxy S5. With the tagline “don’t be a wall hugger,” the ad depicts iPhone owners in desperate need of a charge at the airport. We’ve all been there, sadly.

Galaxy S5 users walk about without a care in the world showing off the device’s powering saving mode (which basically makes it a dumb phone) and swappable battery. The ad itself is another attempt to make Samsung’s product look better than Apple’s by slinging mud, and it comes across just as petty as it did the last dozen times.