Apple is getting its own kids’ TV series with talking puppets.
The iPhone-maker and Sesame Workshop have reportedly inked a deal that will bring a slate of new kids’ programming to the company’s worldwide video project. But don’t expect to see Big Bird and the Sesame Street gang.
Apple’s upcoming original comedy has lost its leading star.
Kristen Wiig has dropped out of Apple’s adaptation of You Think It, I’ll Say It due to scheduling conflicts with Wonder Woman 1984, according to a new report. Sources claim Apple is still planning to go ahead with the series.
Rappelling thieves in Georgia gained a “Mission Impossible-style” entrance to a Best Buy store and made off with more than $100,000 in Apple products.
The burglars stole thousands of dollars worth of iPhones, iPads, MacBook computers, and various other items rappelled through a hole in the ceiling of the store in the city of Dunwoody, according to police.
In the latest sign that Cupertino is serious about video, Apple signed media superstar Oprah Winfrey to a multi-year deal. Cupertino’s growing original content team will work with the “Queen of All Media” to whip up original shows.
Apple is reportedly negotiating with Cartoon Saloon, an Irish Oscar-nominated animation studio, for the distribution rights for what would be Apple’s first animated feature film.
A deal is supposedly close to being reached, although there are scant details beyond this. Cartoon Saloon has previously produced three Academy Award-nominated animations including Secret of Kells, The Breadwinner and Song of the Sea. Its preschool series, Puffin Rock can be found on Netflix, and is also popular in China.
Apple’s latest ad campaign focuses on how the Mac can be used by regular people to create music, make art, develop apps and more.
Like classic Apple campaigns such as the “Switch” ads of the early 2000s, or the long-running “Shot on iPhone” ads, the “Behind the Mac” ads focus on real Apple users — thereby making them feel more authentic. They also embrace Apple’s accessibility push, demonstrated through stories like legally blind photographer Bruce Hall, who uses Apple devices.
Check them out below.
Apple still has yet to debut any of its new crop of original drama shows, but in the meantime it is continuing to stock its Worldwide Video team with talented execs.
The latest hiring is former Viacom and Broadway Video (the media company led by Saturday Night Live creator Lorne Michaels) vice president Kelly Costello. She joins Apple as its new video-related business affairs executive.
iOS 12 and macOS Mojave are all the rage after WWDC 2018, but Apple’s not quite done working on iOS 11 and macOS High Sierra.
Developers received a fresh batch of beta updates this morning, including the second builds of iOS 11.4.1 and macOS 10.13.6, both of which bring a host of bug fixes and under-the-hood improvements.
In this week’s Cult of Mac Magazine: Apple’s WWDC 2018 keynote lasted nearly 130 minutes and was jam-packed with new software goodies for developers and regular old Apple fanboys.
Apple is doubling down on its software game. And even though they didn’t have any new physical toys to show off, Tim Cook and company still managed to pull out some big surprises.
What’s new in iOS 12, macOS Mojave, watchOS 5, tvOS 12 and ARKit 2.0? You’ll find these stories and more in this issue. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.
Apple has tapped J.J. Abrams to executive produce its latest straight-to-series order for the half-hour dramedy show called Little Voices.
Abrams’ and Apple have reportedly discussed working together on a number of his projects in the past. This is the first Apple has been able to ink a deal with J.J., but considering his close ties to Jony Ive, we’re surprised it took this long.