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Be right back: Apple Store goes down ahead of today’s event

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Live event
When the store is back, it will boast some extra goodies!
Photo: Apple

As expected, the Apple Online Store has gone down hours ahead of today’s special event.

When it returns later on (read: shortly after the conclusion of Apple’s keynote), we expect to see new iPhones, upgrades for the iPad Pro, an Apple Watch Series 4, and maybe more.

How to watch Apple’s big ‘Gather Round’ keynote live on Sept. 12

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WWDC 2019
Apple CEO Tim Cook on stage for WWDC 2018.
Photo: Apple

Apple’s biggest event of 2018 is just a day away. We’re expecting a long list of exciting announcements, including a new iPhone lineup, upgrades for the iPad Pro, and an Apple Watch Series 4. Apple could have other surprises up its sleeve, too.

If you’re an Apple fan, you certainly won’t want to miss it. And you don’t have to! Apple is streaming the entire keynote live from 10 a.m. PT on September 12, so you can watch it unfold from the comfort of your couch.

Here’s how to tune in on whatever device you’re using.

Carpool Karaoke lands Apple a big win at Emmy Awards

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Carpool Karaoke
Carpool Karaoke was a winner at Sunday's Creative Arts Emmy Awards.
Photo: Apple

Apple’s foray into original television programming has paid off with an Emmy Award.

Carpool Karaoke, a series spinoff of a segment done by James Corden on the Late Late Show, beat out Saturday Night Live, The Daily Show and the Tonight Show, to win the Emmy in the category of short-form variety series.

The Emmy was awarded Sunday night at the Creative Arts Emmys.

Apple acquires feature-length documentary and animated movie

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apple tv
Apple's original content catalog is getting even better.
Photo: Jim Merithew/Cult of Mac

Apple has acquired the rights to two feature-length films as part of its original content efforts. The first is a feature documentary, titled The Elephant Queen of Athena, while the second is an animated film called Wolfwakers.

The Elephant Queen of Athena was opened up to buyers earlier this year at the European Film Market in Berlin, Germany. Following the story of an elephant matriarch who leads her family on journey across Africa in search of food and water, it’s been likened to 2005’s highly successful March of the Penguins.

How to stream NFL games on Apple devices in 2018

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How to watch NFL draft 2017
It's never been easier to stream NFL games.
Photo: Skitterphoto/Pexels CC

By Chris Brantner

With the football season heating up, it’s time to make sure you have a way to catch all the biggest matchups. Luckily, watching NFL games no longer requires you to pay for an overpriced cable subscription. And Apple users have a plethora of options to stream pro football without cable this season.

No matter which Apple device you use, you’ll find a wide range of apps to let you watch NFL football. Here’s a rundown of some of the best options for streaming NFL games this season.

What to expect from Apple’s ‘Gather Round’ event next week

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What to expect from Apple Sept. 12
You should be very, very excited.
Photo: Ste Smith/Cult of Mac

The annual Apple event we’ve all been waiting for is right around the corner.

On September 12, the company will host a special keynote from the Steve Jobs Theater in Apple Park, where it will reveal all the hardware it has planned for this fall.

We’re expecting a slew of big announcements, including updates for the iPhone, iPad and Apple Watch. Here’s our roundup of everything Apple is likely to deliver at its “Gather Round” event.

Apple has cash to splash at the Toronto film festival

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Sony Pictures Television
Zack Van Amburg and Jamie Erlicht are two of the masterminds behind Apple's original content strategy.
Photo: Sony Pictures Television

Apple may be commissioning its own TV shows, but it’s also picking up finished productions, too. With that goal in mind, Apple is sending some of its top production names to the Toronto International Film Festival this week to try and acquire new content.

According to trade magazine Variety, at least one of Apple’s top entertainment programming execs, Zack Van Amburg and Jamie Erlicht, will be in attendance at the festival — and they’ll have “checkbooks in hand.”

Apple’s video empire could rival Netflix by 2025

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apple tv upgrade
Apple might combine video and music into one subscription.
Photo: Apple

Apple’s video offerings could soon rival the biggest streaming service in the game, according to analysts at Morgan Stanley.

Katy Huberty, who has a reputation as one of the best Apple analysts in the industry, thinks video services will be a huge driver of growth for Apple over the next few years. The company’s potential is so huge that Huberty predicts it will rival Netflix by 2025.

Apple Music is getting a new doc about Christine and The Queens

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Apple Music
Apple Music is helping break new acts.
Photo: Apple Music

Right now, a lot of the discussion of Apple’s original video content focuses on the drama series the company is developing. But Apple’s not abandoning its focus on creating videos to promote Apple Music musicians — as a pair of new teaser trailers make clear.

The short teasers are for an upcoming documentary to coincide with Chris, artist Héloïse Letissier’s second album as Christine and The Queens. Check them out below.

Confirmed: Apple sends out invites for Sept. 12 iPhone event

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Apple Sept. 12 event
Credit cards at the ready!
Photo: Apple

Apple’s big fall event will take place at the Steve Jobs Theater in Apple Park on September 12.

The company today issued invites confirming the details. Its keynote will start at 10 a.m. PT, during which we expect to see the new iPhone lineup, an Apple Watch Series 4, major improvements to iPad Pro, and more.