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Dive deeper into the humor of Mythic Quest on Apple TV+

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All 9 episodes of Mythic Quest: Raven's Banquet are live on Apple TV+
Mythic Quest: Raven’s Banquet shows the crazy world of a game production company.
Photo: Apple

The debut of Mythic Quest: Raven’s Banquet is Friday, and Apple TV+ released a sneak peek of this comedy about developers at a video game company. The actors discuss how their wildly-divergent characters create the humor in this show.

Watch it now:

Apple TV+ serves up zero new content for second week running

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Switched off TV
Nothing new to watch on Apple TV+ this weekend.
Photo: PJ Gal-Szabo/Unsplash

For the second week in a row, Apple TV+ has had a quiet Friday — with zero new content uploaded to the streaming service.

By comparison, this week Netflix debuted seven new series including Next in Fashion, Ragnarok and a sixth season of BoJack Horseman. Disney+, meanwhile, delivered new episodes of Diary of a Future President and Marvel Hero Project, exclusive short Lamp Life and the 2019 Lion King remake.

Apple TV+ lands SNL’s Cecily Strong for musical comedy

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SNL's Cecily Strong comedy for Apple TV+
Giving Apple TV+ a Strong comedy lineup.
Screenshot: The Tonight Show Starring Jimmy Fallon/YouTube

Saturday Night Live’s Cecily Strong is bringing her comedy chops to Apple TV+ for a musical series about a couple who discover a strange town while backpacking.

Apple is reportedly nearing a series order for the comedy, created by Cinco Paul and Ken Daurio, writers known for the Despicable Me franchise.

Former Starz boss signs exclusive deal for Apple TV+

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zlotnik
Apple nabbed another industry vet in Carmi Zlotnik.
Photo: Apple

Carmi Zlotnik, the former Starz president of programming, is teaming up with Apple TV+.

Zlotnik has reportedly inked an exclusive producer deal with Apple just days after it was revealed that he’s stepping down from Starz’s top role.

Rose Byrne will star in new ’80s aerobics comedy for Apple TV+

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Rose Byrne
Rose Byrne starred in comedy movie Bridesmaids.
Photo: YouTube/USA Today

Apple TV+ is adding Damages and Bridesmaids star Rose Byrne to its growing stable of stars. The streaming service is reportedly “preparing to give a series order” to a new series titled Physical, starring Byrne.

The show, which will blend comedic and drama elements, is set in a 1980s SoCal beach community. Rose Byrne plays a housewife who finds new fulfilment in the world of aerobics.

Why Apple is right to keep ads off Apple TV+ [Opinion]

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Why Apple is right not to have ads on Apple TV+ [Opinion]
Apple's not planning to make Apple TV+ into a billboard for other companies.
Photo: Paweł Czerwiński/Unsplash

According to Tim Cook, users won’t see any ads on Apple TV+ anytime soon. Or ever.

“For the TV+ business, we feel strongly that what that customer wants is an ad-free product,” Cook said during Tuesday’s record-breaking Apple earnings call. Considering how much money Apple could rake in from advertising, that’s leaving a lot of cash on the table. But it’s also completely the right thing to do.

Apple TV+ poaches streaming video expert from Netflix

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Apple TV+ has a growing amount of content
Apple nabbed a Netflix high-level engineer with years of experience.
Photo: Apple

Ruslan Meshenberg made the jump to Apple TV+ after leaving Netflix, a top rival of Apple’s new streaming service. As the former VP of Productivity Engineering, he brings years of experience to a platform that’s still getting off the ground.

Apple TV+ popularity might surprise you

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First 3 episodes of crime drama Truth Be Told debut on Apple TV+
“Truth Be Told” on Apple TV+ was the fourth most popular streaming show to debut last quarter.
Photo: Apple

Apple TV+ shows are drawing plenty of attention, according to a market-analysis firm. Six of the ten most popular streaming series premiering last quarter were reportedly made by Apple.