No-show Friday: Apple TV+ has its quietest week yet


No show Friday: Apple TV+ has its quietest week yet
Tumbleweeds. No, that's not the name of a new show.
Photo: Jypsygen/Flickr CC

Apple TV+ had its quietest week yet in terms of new shows, with (to the best of my knowledge) zero new programming uploaded Friday.

Apple Originals Servant, Truth Be Told, The Morning Show, See and For All Mankind have now concluded. All eight episodes of Little America debuted last week. And with seemingly nothing new on the calendar until Mythic Quest arrives on February 7, it could be a quiet few weeks on the Apple TV+ front.

I’ve written before about the lack of shows on Apple TV+. While I’ve so far been very impressed in terms of quality, there’s no doubt that a potential 14 days without new shows is a bit disappointing. By comparison, Netflix debuts new material every day (including the Steve Jobs movie, which is worth checking out). Meanwhile, newcomer Disney+ rolled out multiple new shows today alone (and far more this week).

I’m not going to do a viewing-time-in-minutes-per-dollar comparison of Apple TV+ and its competitors. But right now, Apple TV+ would be lagging considerably. In even its busiest weeks, Apple’s streaming service uploaded just a few hours of content. Meanwhile, the its competitors added dozens of hours. That’s without mentioning the existing archive of shows and movies that rival services offer (and Apple lacks).

Apple TV+ may be free to customers who bought a new Apple device, but for those who are paying $4.99 per month, it’s proving far more expensive than its opposition. That’s not a scenario I predicted ahead of time.

New shows coming to Apple TV+ soon

Currently, Apple TV+ has two new series scheduled for February. These include the comedy series Mythic Quest: Raven’s Banquet and docu-series Visible: Out on Television. Mythic Quest will run nine episodes, starting February 7. Visible will run five episodes starting February 14. Others are scheduled for the coming months.

What has been your assessment of Apple TV+ so far? Let us know your thoughts in the comments below.