Apple TV+ delivered its strongest Emmy Awards performance to date Sunday night, taking home a personal record of 22 trophies across its original series lineup. The streaming service’s comedy hit The Studio dominated the evening at the 77th annual awards, becoming the most awarded show of the entire ceremony with 13 wins.

The Studio won so much that Seth Rogen said, after accepting the big Outstanding Comedy Series trophy, that he was “legitimately embarrassed” at how happy it made him. And from the stage, he thanked Apple CEO Tim Cook for Apple’s support. 

The critically acclaimed Apple TV+ sci-fi series Foundation, based on Isaac Asimov’s legendary stories about a galactic empire in its lengthy death throes, will live on for a fourth season, the streamer said Thursday. The welcome news comes ahead of the season-three finale on Friday. (And that usually means Thursday night after 6 p.m. PT, when the streamer often posts the next day’s fare).

“There is no series quite like Foundation and we feel lucky and honored to be carrying the torch forward as co-showrunners into season four,” said co-showrunners and executive producers Ian Goldberg and David Kob. “We look forward to continuing the epic, emotional storytelling that defined the first three seasons of the show, and to be working alongside some of the most talented, passionate creative partners in the business.”

Apple TV+ dominated the first night of the 77th Creative Arts Emmy Awards over the weekend, securing a record-breaking 15 wins led by breakout performances from comedy The Studio and psychological drama Severance. Overall, the streamer’s staggering 81 nominations covered 14 original titles.

Dolby unveiled Dolby Vision 2 Tuesday with big changes to the industry-leading HDR picture quality technology — and the timing couldn’t be better for Apple users. With Apple expected to announce next-gen Apple TV 4K at its September 9 Awe dropping event or shortly thereafter, the streaming device could be perfectly positioned to support the updated display standard as Dolby Vision 2 arrives, from day one or soon.

And Dolby Vision 2 could even solve users’ “too dark” complaint about Apple TV content.

The price for streaming Ted Lasso season 4 and other hits from Apple TV+ took a considerable jump on Thursday. The U.S. monthly fee went to $12.99, up from $9.99.

While that’s a 30% increase, it’s also the first to the streaming service in two years.

Apple Original Films said Monday it acquired The Dink, a new comedy movie starring Jake Johnson as a faded tennis player who embraces the sport that shall not be named: pickleball.

Josh Greenbaum (Will & Harper and Barb and Star Go to Vista Del Mar) will direct a promising cast led by Johnson (New Girl and Minx), along with Mary Steenburgen, Ed Harris and Chloe Fineman.

Comedy legend (and Severance executive producer) Ben Stiller will make an on-screen appearance. As will actual tennis stars Andy Roddick and John McEnroe.

United Airlines passengers can now watch popular Apple TV+ originals including Severance, Ted Lasso and Slow Horses for free during flights, the airline said Tuesday. The partnership brings full seasons of award-winning Apple TV+ content to United’s 130,000-plus seatback screens and mobile app.

While historical dramas often recycle familiar European or American narratives, Apple TV+’s Chief of War breaks cool new ground by exploring less-charted territory. The ambitious production transports viewers to 19th-century Hawaii, offering an authentic indigenous perspective on a pivotal period rarely depicted in mainstream media.

It’s bloody and brilliant. And you end up seeing Jason Momoa’s nearly bare backside so often that you just become numb to it.

Kidding aside, it only takes the first three episodes now available to stream as of Friday to see that Chief of War isn’t just another historical drama. It’s more of a cultural phenomenon that challenges conventional storytelling while delivering the great-looking cinematic work Apple TV+ subscribers have come to expect. The series masterfully weaves together political intrigue, cultural authenticity and human drama in ways that should captivate history buffs, cultural diversity seekers, bloodthirsty battle lovers and pretty much anyone hungry for some fresh storytelling.

Popular Apple TV+ sports comedy Stick just completed its first season and got its green light for season two. So while comparisons to feel-good soccer phenom Ted Lasso seem inevitable, this Owen Wilson-led golf series carves out its own distinctive identity.

Rather than trying to replicate the wholesome optimism and wildly unbelievable story that made Ted Lasso a cultural phenomenon, Stick takes viewers slightly further into somewhat darker territory and into a slightly more believable story with suburban grift, sardonic humor and complex characters navigating grief and redemption.

Hey, I said somewhat darker, slightly further and slightly more believable, OK?

In a nutshell, Stick, like Lasso, is danged wholesome and all about redemption. And both series are feel-good shows people want to watch right now, given the societal circumstances. But for my Apple TV+ Stick review, here are three compelling reasons why Stick deserves your attention, regardless of how you feel about its more famous predecessor.

Acapulco returned to Apple TV+ on Wednesday for its fourth and final season. While bilingual shows often struggle on American TV, this comedy earned high praise from critics.

With Apple more willing to cancel underperforming series, keeping Acapulco going for this long means it must have found an audience. It certainly earns top ratings from viewers.