Unlike Apple, which is more comfortable (and lucrative) than ever with its business strategy, here in 2015 Samsung is having a bit of an identity crisis. Is it a freedom-fighting Internet of Things company making smart refrigerators and connected TVs? Is it a Xiaomi competitor, turning out cheaper smartphones than ever for the developing Indian market?
Like a deer in headlights, the company seems to be skittishly veering from one idea to the next, without any real understanding of what it needs to do to once again be competitive.
Of course, there is one idea that has worked for Samsung in the past, and with its mobile division falling on hard times, that strategy seems to be one the South Korean tech giant is more than happy to return to: copying Apple.
