If you’re wondering roughly how powerful the Apple Watch’s S1 SoC processor is compared to other ARM chips, the answer appears to be that it’s roughly equivalent to an A5 chip, as seen on the iPhone 4S, iPad 2, first iPad mini, and the Apple TV, at least as far as graphics chutzpah is concerned.

What’s the best way to get a gold Apple Watch early? If you’re Pharrell, the answer is to have a concert at Apple headquarters.

Employees at Apple’s Cupertino campus are being treated to a special performance from the ‘Happy’ singer, who was the first person spotted wearing the gold Apple Watch in the wild.

Is this a new era of marketing directly to stoners?

In Ben & Jerry’s new ad for its in-shop confection, the Brrr-ito, a young woman wearing an ice cream server’s uniform runs into a room of slack-jawed young men staring at a screen showing a boring old ice cream bar.

What happens next should be no surprise to those of you who remember Ridley Scott’s famous ad for Apple in 1984 introducing the Mac.

If you think an Apple Watch Edition is rare, you should try getting your hands on an Apple-1 computer.

Only 63 are known to exist, but you can nab one now — provided you cough up the necessary cash. A working Apple-1, owned by its original purchaser and his family for more than 36 years, has appeared on eBay and is currently carrying a bid of $20,600.

Apple scored a huge win for Apple TV by making it the only platform your can watch HBO Now on for the next three months, and according to a new report, Apple might be rewarding HBO by taking a much lower cut on subscription fees than cable companies.

Apple has been taking a 30 percent cut anytime a company signs up a customer for a service through an iOS app. Publishers bristled at Apple’s policy when it was introduced in 2011, however, when it comes to subscriptions purchased through Apple TV, Apple has decided to reduced its take by 50%.

Shipping dates on the Apple Watch may have already slipped back as far as August in some cases, but there’s one surefire way to get your hands on Apple’s hotly-anticipated wearable: be a big name celebrity.

As users around the world counted down the seconds until they could preorder an Apple Watch, both Katy Perry and Drake posted pictures to their Instagram accounts, showing themselves posing with their brand new Edition devices.

Is it too late for me to start a career in pop music?

You can finally pre-order the Apple Watch of your dreams, but if you want one ASAP skip the Space Gray or fancier models.

Shipping times for the Apple Watch have already slipped into May for the Apple Watch Sport, while some of the Apple Watch and Apple Watch Edition models won’t ship until June or even August.

Apple may have already used the name “Force Touch” for its touch-sensitive tech, but if you’re a sci-fi fan who’s ever dreamed of wielding The Force to control your Mac with an Obi Wan-like sweep of the hand, you could be in luck.

Apple today published a patent for a technology which describes in-air 3D gesturing which allows it to accurately establish not only where a user’s hand might be, but also what it is doing. As such, it opens up the possibility of creating detailed hand poses for triggering different actions.

Throwing up a pair of hand horns to get AC/DC blaring out on iTunes? Yes please.

From pop-up kiosks in up-scale luxury department stores to focusing more on the fashion press than the tech pages, it’s been fascinating to watch the unorthodox way in which Apple is choosing to spread the word about its upcoming Apple Watch: attempting to make it into this summer’s must-have item.

During Monday’s episode of The Voice, the next step of this roll-out was revealed, as Pharrell Williams — acting as a judge on the show — was spotted wearing the device, without a supervising Apple engineer or PR bod in sight.

Hey, as fashion items go, it makes a change from giant hats, at least!

Dish has reached a new agreement with Turner Broadcasting to keep TBS, TNT, and CNN on its Sling TV service. That’s great news for cord-cutters, but what’s even better is that HBO is coming aboard too — and in time for the new season of Game of Thrones!