Apple TV got an extra shot of adrenaline this morning with the addition of Red Bull TV to the device’s channel listings.

As the first branded-content channel to be added to Apple TV, the channel  offers viewers action-sports videos produced by energy-drink maker, along with live programming, films, shows and other clips that are available on the Red Bull TV website and iPhone app.

It has been nearly two years since Apple has released a major update to its set-top box. And now a fourth-gen Apple TV could be announced as soon as March. Today a pair of reports from iLounge and 9to5Mac claim that a new Apple TV will be unveiled within the next couple months.

While the hardware probably won’t be that exciting, Apple is rumored to finally give the product’s software the overhaul it so desperately needs. Some kind of dedicated gaming experience may even be in the cards.

More than two million videos from the web are being saved to Pocket each week now. To make the viewing experience more seamless, Pocket has integrated AirPlay into its iOS app for sharing with the Apple TV. The update went live today in the App Store.

Thanks to the slickness of AirPlay, users can exit the Pocket app when a video is streaming. There’s a new AirPlay button embedded in the app’s video player.

“This is just the beginning of how Pocket plans on truly becoming the DVR for the Web, and we think it’s going to be a great addition to our users’ experience in general,” said Pocket.

Source: App Store

The AppleTV is one of the most underappreciated pieces of technology around, but it can be limiting. If you’re anything like me, you want to get more out of the tech you love. So if you want to get the most out of your AppleTV then aTV Flash from Firecore is the way to go.

And the great news is that Cult of Mac Deals has it for just $19.99 during this limited time offer.

Apple TV owners across the pond have received an early Christmas gift, a dedicated channel for Sky Sports through Now TV. Live sports can be viewed without an existing cable subscription, and Sky Sports is offering day passes that offer unlimited access to six sports channels. Pocket-lint explains:

Andrew Ambrosino, the same concept designer who showed us what the next version of OS X could look like, also has an interesting take on the Apple TV’s interface. His concept design is inspired by Jony Ive’s iOS 7.

“I know, it’s a Samsung TV so it can’t be a “real” Apple TV / iTV concept,” notes Ambrosino, “but unfortunately I just lack the skill for hardware.”

Throughout 2013 Apple has turned Apple TV into more than just a hobby by beefing up its lineup of channel offerings, but it looks like the company isn’t quite done yet with its new additions for the year.

Apple added four new channels to the the Apple TV this morning including Bloomberg TV which includes free access to a live stream of the company’s coverage as well as access to shows like Bloomberg West, Charlie Rose and many more.

I love my Apple TV. I hate the Apple TV remote. Oh, sure, it looks slick, but it might as well be a contact lens for all of the instantaneous ease with which it is lost.

I’ve taken to just velcro-ing my Apple TV remote to the back of my bigger, bulkier TV remote, but if you’d like a slightly less duct-tape solution, why not consider these fluorescent skins for the Apple TV remote that glow-in-the-dark?

Like most glowing items, these charge by absorbing ambient light and releasing it later. They come in multiple colors, and just peel on and off.

You have to admit, this would help you more easily spot your Apple TV remote. If you want one, you can get it now for just $9.95.

Source: Slickwraps

Along with the iOS 7.1 beta, Apple has also released a new beta for Apple TV to developers today. According to the installation guide, the new Apple TV Software beta “enables users to mirror content of an iPad to an Apple TV using AirPlay.”

Developers can find the Apple TV Software beta in the iOS developer center, Apple notes that the beta is being provided to test the latest AirPlay functionality with your iOS apps and websites. We’re downloading the software now and will let you know what’s inside.

Stay tuned. More to follow.

Want to make your Apple TV look like an SNES, Gamecube, NES, or even a big waffle? These decals have you covered.