Tim Cook swears Apple TV isn’t just a hobby for the mothership anymore, but according to the latest estimates, it might be time for Apple unleashed some new non-hobby Apple TV features if it wants to catch up to Roku and Chromecast.

New data from Parks Associates reveals that while the Apple TV streaming box has been available for over seven years, Chromecast has already surged past Apple TV in 2013, making Google’s tiny stick the most popular streaming device in the U.S.  

Seven years after the Apple TV launch, Google has announced Android TV software that will work with hardware from companies like Sony and Logitech. But how does the current Apple TV stack up to the new Android TV platform?

Today’s video shows off key features of Google’s latest attempt at ruling the living room, including some advances that might spur Apple to innovate once again when it comes to television. For those interested in watching Apple TV on Android, this shift could mean more accessibility and competition in the streaming space.

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ABC News has landed on Apple TV this morning as a stand alone app, but unlike other channels on the set-top box, ABC is giving away all its content for free. Starting today Apple TV customers can watch on-demand content from ABC News along with access to four live stream video sources and a dash of exclusive content.

Along with the added ABC News channel, Apple TV also added new channels for AOL, PBS Kids, and a channel dedicated to to the sport of cricket, called Willow.

Apple is on a price-slashing spree this morning after taking down its online store for a few hours last night. Not only did Cupertino just release a cheaper low-end iMac, but it’s also dropping prices on the Apple TV and Mac mini across the UK and Europe.

Apple TV may have a new competitor in the form of Sony, which unveiled its PlayStation TV at Monday’s E3 event — showcasing a TV set-top box which features a strong emphasis on gaming.

Released as PS Vita TV in Japan, PlayStation TV will arrive in the U.S. and Canada this fall. It will allow users to stream games from their PS4 to other TVs in the house, thereby extending the gaming experience. It will also let you stream PS3 games and older classics via the forthcoming Playstation Now, which will presumably require no PS4. On top of this it will provide all the streaming services you’d expect from a set-top box, such as Netflix and Hulu.

Last week’s WWDC demonstrated how Apple devices can communicate with one another to make life easier for users. Well, the same holds true for games which can take advantage of the interactivity between, say, the built-in motion sensors of an iPhone and the viewing experience offered of Apple TV to replicate the experience of a full-on games consoles like the Nintendo Wii.

That’s the idea behind Rolocule Games’ innovative new game Dance Party, which is powered by something called “rolomotion” — the winner of the Silver Edison Award for best innovation in the Entertainment category at the recent 2014 Edison Awards in San Francisco. Rolomotion is a technology which precisely tracks the various movements made by an iPhone and allows users to play games using natural motion gestures on television using a combination of Apple’s smartphone and the Apple TV.

For those of us who will be giddily watching WWDC from the comfort of our own homes (read: those who weren’t lucky enough to get golden tickets), Apple has added its promised WWDC channel to Apple TV for viewing the live stream of the conference’s keynote later today.

The keynote can additionally be streamed from Apple’s website by way of Safari on OS X or iOS, or QuickTime 7 on Windows.

Since the release of the Apple TV back in 2007, it’s evolved into an essential gadget for all media streamers, and with that, Apple has invented some competition with the likes of Amazon Fire and the Roku. This week Cult of Mac puts the $99 Apple TV against the entry-level $49 Roku 1.

Those hoping to get a peek at Apple’s game-changing future products at next month’s Worldwide Developers Conference reportedly need to “dial back [their] expectations or be disappointed.”

Despite Tim Cook’s promise from the WWDC stage last year that Cupertino would enter “new product categories,” no big reveals are forthcoming on the iWatch or Apple TV fronts at this year’s big conference, according to a report from Re/code.

Compared to the likes of the Roku, which boasts a 1,000+ channel library, the Apple TV doesn’t exactly have a lot of different media channels. The Apple TV boasts only has around 33 third-party channels. Much of the reason the channel selection is so limited is because, unlike Roku, the Apple TV is a closed ecosystem: only Apple can release a new channel for its streaming set-top box.

Things, however, are getting rapidly better, as the above chart shows.