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John Sculley: Apple Must Overhaul Its Supply Chain To Make The iPhone Cheaper

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John-Sculley

Although Apple has already combined blockchain and retail for some time now to maintain a smooth flow of their entire process and also keep track of everything, they must now overhaul its supply chain in a bid to make its iPhone cheaper and meet the demand of low-cost smartphones in emerging markets, according to former CEO John Sculley. The Cupertino company has enjoyed plenty of success with the device in the United States and Europe, but Sculley feels that going forward, Apple will need to depend on growth in emerging markets, where the handset’s premium price tag just won’t work.

Apple Planning To Save On Cheaper iPhone With Plastic Body [Rumor]

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The iPhone 3GS plastic back is about to make a comeback.
The iPhone 3GS plastic back is about to make a comeback.

Rumors of a cheaper, budget iPhone have been picking up steam in recent weeks. After the infamous Digitimes reported that Apple was gearing up to launch a low-cost iPhone later this year, mainstream publications like The Wall Street Journal chimed in with their own confirmations. Apple is “weighing retail prices of $99 to $149” for the unannounced device, according to Bloomberg.

Now Digitimes is saying that Apple could use plastic instead of metal or glass to cut costs for this new “entry-level” iPhone.

Apple Cuts iPhone 5 Component Orders As Sales Fail To Meet Expectations [Report]

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Photo: CBS Interactive

The Wall Street Journal reports that Apple has recently cut component orders for the iPhone 5 due to weaker-than-expected demand. The device enjoyed a successful start when it launched in September 2012, quickly becoming the Cupertino company’s fastest-selling iPhone. It appears, however, that sales since then haven’t quite been what Apple was originally expecting.

The Most Important Apple Stories of 2012 [Best Of 2012]

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apple event invite

2012 was a very different year for Apple. For starters, it was Tim Cook’s first year as CEO. While much of Apple has remained the same, Cook has definitely shown that he is a different type of leader than his predecessor. Apple is evolving into something new.

Between four press events and the Worldwide Developers Conference in June, Apple announced an unprecedented slew of new products in 2012. Every single major product was refreshed to some extent, which leaves even more speculation as to what Apple has up its sleeve for 2013.

There have been key executive firings and hirings, heated lawsuits, and scandals. In the midst of everything, Apple managed to become the most valuable company on earth.

While there are many big Apple moments from this past year, we’ve gathered what we think are the 10 most notable stories. Here they are:

New iMacs May Not Ship In Time For Holiday Season Due To Manufacturing Issues [Rumor]

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Being this thin comes at a cost.
Being this thin comes at a cost.

Apple’s Phil Schiller unveiled the ultra-slim, all-new iMac at a press event last month. The 21.5-inch model was said to ship sometime in November, with the 27-inch model arriving later in December. Due to manufacturing complexities and supply issues overseas, Tim Cook later said that the new iMac will be “constrained in a significant way” this holiday season.

Now a new rumor is saying that supply chain problems mean no new iMacs at all until 2013.

Siri’s Reaction To The News That Scott Forstall Is No Longer With Apple [Comic]

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siricomicjoytech

 

Unaware of Scott Forstall’s recent exit from Apple, Siri will tell you that information on Forstall can be found on Apple.com, even though Apple already moved him from the Executive Profiles page.

Somebody’s got to break it to Siri that her buddy Scott is gone, and who better than Tim Cook, Jony Ive, and Phil Schiller. In their latest comic, Joy of Tech imagines what that awkward conversation with Siri would look like, head over there to see how she takes the news.

 

Source: Joy of Tech

Forget Nexus 7 And Galaxy Tab: We Say Why iPad Mini Will Reign Supreme On Our Newest CultCast

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cultcast-iPad-Mini.jpg

Galaxy Tab; Nexus 7; Kindle Fire HD—they’re all doomed, and on this week’s CultCast, we’ll tell why Apple’s new iPad mini will most definitely sit as the king of all tabs small.

Then, we review a new social iOS game so stellar, it’ll have you clamoring for Game Center friends just so you can get your fix.

All that and more on our newest CultCast! Subscribe now on iTunes, or easily stream The CultCast via Apple’s free Podcasts App.

Note: Some listeners have informed us that iTunes isn’t displaying episode 39 yet, but if you subscribe, it will show up and download just fine.

Onwards, to the show notes!

One Inch Makes All The Difference: Why Apple Thinks The iPad mini’s Display Is In A “Whole Other League”

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You new iPad mini's display could look ancient in 12 months.
You new iPad mini's display could look ancient in 12 months.

 

Back in 2010, Steve Jobs famously compared the 7-inch tablet form factor to the practicality of sanding down someone’s fingers. To Jobs, the average human finger would have to be shrunk by about 25% in order to properly interact with 7-inch tablet apps. “This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps,” said Jobs. It was one of those classic moments that showed his intense commitment to Apple’s idea of the ultimate user experience.

Fast forward to today, and Apple still has a thing or two to say about 7-inch tablets. Don’t let the smallness of the iPad mini fool you, Apple is firmly against 7-inch tablets because they are vastly inferior to 8-inch tablets. Apparently one inch makes all the difference.

Why The iPad Mini Is More Expensive Than $299

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ipadminiprice

Apple fans have been disappointed that the iPad mini cost $329, while other 7-inch tablets cost significantly less. Phil Schiller defended the price saying consumers will pay for a quality product. He’s right. Apple’s going to sell a gazillion iPad minis, but the reason for it’s higher price tag might have a lot more to do with problems manufacturing the touch screen.

According to Digitimes, Apple’s $329 price tag for the iPad mini is largely due to low yield rates for the device’s GF2 (DITO film) touch screen technology.

Why Apple’s $329 iPad Mini Will Do Just Fine Against $200 Android Tablets

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iPad mini
It'll sell just fine at $329.

As is often the case with Apple products, feelings towards the new iPad mini were mixed following the Cupertino company’s special event in San Jose on Tuesday. Many were wowed by its good looks and tiny form factor, which still manages to run regular iPad apps just fine. While others were confused over its $329 price tag.

We had expected Apple to price the iPad mini along the same lines as cheap Android tablets, such as the Google Nexus 7 and the Amazon Kindle Fire, which sell for $200. We didn’t quite expect Apple to go quite that low, but we felt around $250 would be just about right.

Instead, Apple chose to ignore what its competitors were doing. You might say that this is a big mistake, and that the iPad mini doesn’t stand a chance against its 7-inch rivals. But many analysts feel the iPad mini will do just fine at $329.

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