With iOS 8 and OS X Yosemite, Apple is finally showing us its idea of how we’ll compute in the future. Perhaps not surprisingly, this pristine vision of our computing destiny — unveiled after years of secret, patient and painstaking development — aligns perfectly with how we currently use our computers and mobile devices.

The keynote at this year’s Worldwide Developers Conference earlier this month not only showed off a new way to think about computing, based on data not devices, but also silenced pretty much every criticism leveled at the company over the past few years.

Let’s take a look at Apple’s new way of doing things, which fulfills Steve Jobs’ post-PC plan by minimizing the importance of the Mac.

No one makes commercials like Apple. Or no one did, until the last year or so when everyone from Samsung to Google has caught up to Cupertino’s marketing genius.

In a move to retake its marketing crown in 2014, Apple is thinking different than partnering with a traditional advertising agency by assembling its own massive internal marketing team, according to an AdAge report, and it could rival the world’s top firms that have been around for decades.

A Twitter account claiming to be run by superstar Apple exec Craig Federighi has been tweeting and retweeting as if it’s run by Hair Force One himself during WWDC. It has amassed more than 14,000 followers in less than two weeks and looks legit at first glance, but don’t be fooled.

We’re pretty sure it’s a fake — and we’ve seen an email that appears to confirm our suspicions.

One of the first things Steve Jobs did after returning to Apple in the late 90s was to bring back TBWA\Chiat\Day, the ad agency which had previously produced the memorable “1984” Macintosh commercial. The result was the famous “Think Different” campaign, which helped set Apple off on its present course. Now it seems that Apple is moving away from TBWA\Chiat\Day, toward producing more of its television ads in-house.

Monday’s fantastic WWDC keynote was the most significant product introduction since Steve Jobs unveiled the original iPad in 2010. But this time, the revolutionary product wasn’t hardware — it was software.

The surprisingly well-executed event demonstrated two things:

1. Steve Jobs’ greatest product wasn’t the iPad or the Macintosh, but Apple itself. He created a company that can very clearly innovate without him.

2. Although there was no new hardware (for now), Apple’s trajectory is clear: It’s getting into some very big things.

Hours before WWDC kicks off, a series of blurry leaked photos appear to show Apple’s next generation operating system, OS X 10.10 Yosemite, in action.

Two different sources of photos have been posted online: the first on the Reddit Mac community by a poster using a throwaway account, who claimed to have taken the photos himself at Apple’s headquarters in Cupertino. These images have since been deleted.

Shortly after Twitter user UI designer Doney den Ouden posted another image, citing a “reliable anonymous source.”

Assuming that the photos are genuine, they reveal several interesting changes in the look and feel of the OS — making it far closer resemble iOS. For instance, there is now a Control Center, along with a slightly rejigged Safari, with larger buttons for bookmarks and frequently visited sites, similar to the version of Safari found on the iPad.

Nearly three years after Steve Jobs’ death, Apple’s keynotes have become pale imitations of their former glory. The last major keynote — November’s introduction of the iPad Air and Retina mini — was a major international snoozefest.

Utterly devoid of excitement, it served only to stoke the pervasive rumors of Apple’s lack of innovation after Jobs (which aren’t true, but nonetheless).

It’s time for Jony Ive to take over.

24 hours haven’t even passed since Apple announced it scooped up Dre’s bass-loving headphone company but that’s not stopping the Dr. and Iovine from busting out an encore to their most successful headphones yet.

This morning Beats revealed its replacing its popular Beats Solo headphones with the new Beats Solo² that not only offer better sound, they’re the most Apple-like set of cans we’ll see before Jony Ive gets his team on them.

The second charity auction to offer a sit-down with Tim Cook has closed, and $330K has been raised by the winning bid for the RFK Center for Justice & Human Rights.

The winner, who’s identity has not been disclosed, will get to have lunch with Cook at Apple’s headquarters in Cupertino, California. Another perk was added by Cook before the auction closed, but even that failed to garner as much interest as the previous auction.

We never thought they’d do it, but Apple is splitting their stock 7-to-1—and on our newest CultCast, we discuss that and other surprising (and non-boring) notes from their recent financial call. Plus, the best way to get the Apple stuff you want at lower prices; OS X betas now available to all; Apple Maps spots Nessie; Apple celebrates Earth Day with some great new marketing; why we’re crazy about Apple Campus 2; and forget Ashton, how about Leonardo DiCaprio as the next Steve Jobs?

LOL your way through each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin!

And thanks to our friends at New Relic for sponsoring this episode. Yes, New Relic, the all-in-one web application performance management tool that lets you see performance from the end user experience, through servers, and down to the line of application code. Put simply, New Relic helps the people who build modern software understand the stories their data is trying to tell them. If you’re ready to make your software run better, head over to https://newrelic.com/cultcast for a free 30 day trial.

Click on for the show notes.