During today’s big iPhone 11 event, Apple will show us its latest hardware and more. And, as always, you can watch the show live. We’re expecting to learn all about the new iPhone 11, or iPhone Pro, or whatever it’ll be called. Also expected is an update on the incredible new iOS 13, and perhaps another peek at — or evan a launch date for — the new Mac Pro.

Whether you’re watching on your Mac, your iPhone or iPad, or your Apple TV, we’ll show you how to tune in. You can even show up at an Apple store and watch it on the big screen!

Note: Cult of Mac will not be live-blogging the action — instead, you can follow along on Twitter, or join us in our IRC chat room for a watch party.

Apple’s recently-adjusted App Store algorithm prevents too many of its own apps from dominating search results.

The change, which followed Spotify’s complaint regarding “unfair” App Store practices several months, handicaps Apple titles and has had a huge impact since being introduced.

June 30, 2011: A little more than a year after the iPad goes on sale, the number of iPad-exclusive apps in the App Store passes 100,000.

The milestone caps a brilliant first year for Apple’s long-awaited tablet. And the amazing breadth of iPad-only apps proves the device is much more than just a bigger iPhone.

With close to two million applications in its software stores, Apple reportedly doesn’t have much time to devote to testing most new submissions. Details leaking out about the process show that a typical app either gets approved or blocked in 5 or 10 minutes.

A lot of them get blocked.

During the WWDC 2019 keynote, most of Apple’s latest creations drew enthusiastic applause, with one notable exception. The price of Apple’s new Pro Display XDR elicited a somewhat cooler response. But considering just how expensive the monitor is, the fact that it got any applause at all was pretty remarkable.

This is not the first time Apple has had to convince us to pony up for an eye-watering sticker price. Cupertino pulls from a well-established playbook for its keynotes, often employing behavioral science techniques to help soften the blow. (To our brains at least, if not to our wallets).

A former head of the App Store’s approvals process has shed some light on the sometimes opaque review process of new apps.

In an interview, Phillip Shoemaker revealed how the system evolved over his time running the process, from 2009 through 2016.

Two whole years ago, Apple promised pro users that it would completely revamp the Mac Pro. Apple teased that it’s making a modular system that will have the flexibility professionals need.

With Worldwide Developers Conference 2019 on the horizon, our first glimpse of the modular Mac Pro could be less than two months away, but The CultCast host Erfon Elijah is ready to douse your hopes of getting a new dream machine this year.

In his latest video, Erfon goes over all the reasons why the modular Mac Pro sounds amazing in theory but could be a giant dud. From a design that looks like some IHOP flapjacks to pricing concerns, there’s some good evidence to be skeptical about the new computer, especially when you consider Apple’s recent track record with its “Pro” machines.

Watch Erfon count down the reasons why the next Mac Pro might flop.

A short documentary about the Maldives Whale Shark Research Programme is the latest entry in the “Shot on iPhone XS” campaign, which shows what’s possible with the the advanced cameras in Apple handsets.

The 8-minute video is a full of crystal-clear video taken beneath the waves. Watch it now:

This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.

Apple is a functional organization. It’s not organized along business lines, split into divisions like the iPhone division, the Mac division and the Apple TV division, the way, say a company like Ford has the Lincoln division for its luxury cars, a trucks division, a parts division and so on.

Instead, Apple is organized around functions: design, hardware, software, internet services. In this way, Apple operates like the biggest functional organization on the planet: the military.

Tim Cook will offer testimony as part of Apple’s legal battle with Qualcomm. Cook will discuss Apple’s business practices, strategy, agreements with cellular network carriers, and more.

He’s not the only senior Apple executive ready to talk, either. Former hardware boss Bob Mansfield, current COO Jeff Williams, SVP of Worldwide Marketing Phil Schiller and others will chime in as part of the case.