Apple is using its Apple Store “Today at Apple” creative sessions to showcase Apple TV+ content. As part of upcoming events at its newly reopened Fifth Avenue Apple Store, Apple will focus on promoting films and TV shows from its streaming video service.
In one case this will involve an appearance from the crew behind the production.
Apple’s upcoming streaming video service now has someone in charge of documentaries. Molly Thompson previously held a similar role at A&E Networks.
Action and comedy shows have so far grabbed the most attention at Apple TV+, but clearly educational programming will play a big part too.
An Apple employee was allegedly illegally harassed by U.S. Customs and Border Protection (CBP) while passing through Customs. Andreas Gal, founder of Silk Labs, an AI startup acquired by Apple, says he was asked for the passwords to his Apple-issued phone and computer.
When he asked to speak with a lawyer, due to the contents being covered by a nondisclosure agreement, CBP officials reportedly refused. Instead, Gal was threatened with prosecution.
Around 20 members of the Lighthouse team are now working at Apple, according to a new report.
The hires, which include two company co-founders, come after Apple acquired a bunch of Lighthouse’s home security patents earlier this month. An email sent to customers this week requested permission to transfer security camera data with Apple.
Apple hasn’t even debuted its streaming video service yet, and already analysts are salivating over the potential cash tidal wave it could earn Apple.
According to Wedbush analyst Daniel Ives, Apple could carve out 100 million subscribers in the next 3-5 years. This could earn anywhere up to $10 billion in revenue per year.
The star-studded Apple TV+ lineup is starting to look like it could become a legitimate contender to Netflix and HBO. After going on a Hollywood spending spree in the last eight months, Apple appears poised to make a huge push into original content.
Thanks to its new worldwide video executive team, many of the Apple TV series in development actually look really promising and diverse. From Steven Spielberg’s Amazing Stories to mysterious new sci-fi series See, Apple’s working on some shows everyone could enjoy.
Check out the full list of Apple TV+ series and movies currently in the pipeline.
Update: We’ve added all the shows we know about heading into Apple’s big March 25 event, where the company expected to finally unveil its TV streaming service.
Apple bought a small startup that created an app that used machine learning to auotomically find news articles users would be interested in.
The acquisition of Laserlike is expected to bolster Apple’s artificial intelligence efforts.
Apple’s streaming TV service is going to be a very significant force in the market if a market-analysis firm is correct.
The service the iPhone maker is prepping could, in a few years, garner far more subscribers than some of its established competitors.
Apple has reportedly snapped up U.K.-based digital marketing company DataTiger.
The company offers tools for optimizing companies’ “marketing flows for … customers in real-time across all channels.” This makes it possible to better target customers with relevant materials and advertisements.
Right now, Apple is snapping up new TV shows, movies and other video content like a shopping addict on Black Friday.
Its latest deal? Getting a “first look” deal for documentaries created by Brian Grazer and Ron Howard’s Imagine Documentaries. Imagine has made a wide variety of non-fiction shows and feature-length productions, including The Beatles: Eight Days a Week — the Touring Years, Jay-Z’s Made in America, Katy Perry: Part of Me, and more.