Lots of folks agonize over choosing a new iPhone color when fresh handsets like the 15 series come out — even Apple CEO Tim Cook.

Or so he said in a brief interview sometime around  iPhone 15’s release Tuesday. But in explaining his choice of Natural Titanium, he managed to praise every available color equally, and even in exactly the same way.

The No. 1 complaint about Apple displays? They’re too expensive. People love them, but not everyone will pony up the cash to grab a $1,600 Studio Display or, heaven help us, a $5,000 Studio Display XDR.

Today’s featured MacBook Pro setup provides a much-cheaper alternative that might work for some people. It uses a pair of old-but-beautiful Cinema Displays that cost a grand total of $74.

Need a compact and potent MagSafe charging station to replace a slow 3-in-1? Coming out just after iPhone 15’s release, Ugreen’s unusual new Nexode 100W GaN Charging Station could fit the bill, charging up to four devices at once.

Rolled out Thursday, the speedy charger takes up a small space by putting a MagSafe platform for iPhone that tilts up on top and USB-C and USB-A ports in the squat body. The company sent me one to try.

Apple began accepting preorders for the iPhone 15 and iPhone 15 Pro series early Friday morning. The company showcased the devices earlier this week during its “Wonderlust” event.

Unlike last year, when Apple staggered the iPhone release dates, the entire iPhone 15 lineup will begin shipping a week from now on September 22.

Apple is about to launch a cool new watch face for the Apple Watch Ultra called “Modular Ultra.” If you’re looking for more variety, check out the 50 best Apple Watch faces to find the perfect look for your device.
The new face does a lot: It allows up to eight complications, including the customizable bezel that can show water depth, elevation or seconds. I think it looks super-cool. And just wait until you see the night mode.

If you saw the new watch face during the Apple Watch Ultra 2 segment of Apple’s “Wonderlust” event Tuesday and want it right now, you’re in luck: It works with the original Apple Watch Ultra and is already available in the latest watchOS 10 beta.

Here’s how to download, install and customize it.

Geekbench scores of Apple’s A17 Pro chip powering the iPhone 15 Pro series have surfaced online. The scores give a fair estimate of how fast Apple’s latest mobile chip is.

Based on the Geekbench listing, the A17 Pro ships with a higher base frequency and 8GB RAM.

Apple’s transition away from the old Lightning connector includes a USB-C version of EarPods, and these can now be purchased online for under $20.

The wired earbuds that come with iPhone are surprisingly good — audio quality is closer to AirPods than you might realize. And there are other advantages for Mac and iPad users, too.

Apple TV+’s flagship drama The Morning Show returns today for another season of broadcast news back-stabbing after a truly disastrous second season. The show adds a new character — a tech exec played by Mad Men star Jon Hamm — to the toxic mix this time around.

But can the showrunners right The Morning Show’s course? And, perhaps more importantly, does it matter? The show, about a news network and its star executives and anchors, finds itself dealing with contemporary politics a day late and a dollar short.

You might not have time to watch the full Wonderlust keynote, where Apple spent two hours talking iPhone 15 and Apple Watch. You may not even have time to read the highlights from our coverage. Just for you, we’ve edited down Apple’s keynote to just 90 seconds.

The USB-C port in the two iPhone 15 Pro models offers data transfers 20 times faster than any other iOS handset, including the base iPhone 15.

However, early rumors that some of Apple’s new 2023 iPhones would support Thunderbolt did not prove correct.