Journalists streaming into the iPad event yesterday were greeted by a handful of volunteers from the Free Software Foundation protesting DRM restrictions in the about-to-be released device.

They dubbed the iPad the iBad for two reasons:

* All media in the iTunes store (with the one exception of music) is wrapped in Apple’s DRM. That means films, TV shows, movies and audiobooks (NB: books are in an open format ePub) are locked to Apple’s platform, taking away your right to share.

* All applications must be signed by Apple if they are to run, an unprecedented level of control for a general purpose computer. On top of this, Apple can push updates to the device over its wireless connection, letting them add or remove capabilities at any time.

There were only about six or seven naysayers outside Yerba Buena center yesterday, but they still hope to bring about some long-term change, namely by getting people to sign an online petition.

Analysts appear to be in love with the iPad’s low price, a figure falling below most expectations. The morning after Apple unveiled the device, many experts raised sales forecasts for 2010 and 2011.

Gene Munster of Piper Jaffray nearly doubled his sales expectations to 3 to 4 million iPads this year and 8 million of the devices in 2011. Earlier this week Munster warned if the tablet were price between $800 and $1,000 “adoption is going to be much lower than the hype would lead you to believe.” At the time, the analyst said 1.4 million iPads would likely sell in 2010.

“Yes, we were surprised by the $499 price point,” Piper Jaffray’s Andrew Murphy tells Cult of Mac. “We were originally expecting $600-$800 and 2 million units in its first calendar year of sales,” he said.

When Steve Jobs first revealed the iPod on 23 October 2001, no-one had the slightest inkling of what it might become.

Nobody at the time predicted that the music player would morph into a phone, and then into a multi-purpose tablet device.

The iPad is itself a very similar starting point. What we’re looking at here is the very beginning of a new product line, one that we can expect to adapt, metamorphose, and grow just as the iPod did.

iTunes’s acquisition of LaLa.com and the cheap(ish) data plan from AT&T may be signaling a significant change in the way Apple would have us access our media. If so, the iPad is going to fit perfectly into their little plan.

Even if this isn’t the case, apps like those from Simplify Media allow me to access my photos and music from a non sleeping computer as well as stream media to my Xbox 360.

I’m hoping I’m right on this one, but I think the 16GB iPad is going to be enough to cover my must have media and I can access the rest when in range of 3G or Wi-Fi.

On Sunday night, I made a set of predictions for what to expect from Wednesday’s keynote. It was intended to be direct, straightforward and make a clear forecast of what we would actually see. How’d I do? Let’s go to the tape.

The Tablet Will Have a Custom UI, but Closer to iPhone Experience Than Mac

Probably the biggest question on everyone’s mind is what operating system will power Apple’s tablet of the future, with the leading candidates being Mac OS X and iPhone OS. The more I’ve thought about it, neither is perfectly suited to running such a device, which will be more focused on content creation than the iPhone but less so than the Mac. I’m therefore willing to say that the Tablet is a lock to get its own user interface built on top of core OS X technologies. It will be heavily gesturally driven (yes, even more so than the iPhone), and have far more precise sensing than the current iPhone screen. That said, this UI will more closely resemble the iPhone in look and functionality than it will Snow Leopard. Multitasking is still of less overall utility on a purely touch device than it is on one with a keyboard and mouse combo, so expect full-screen applications, no overlapping windows and possibly iPhone apps that run as widgets on a Dashboard.

NAILED IT! I was wrong about the apps as widgets on a Dashboard, but that’s a tiny miss — and I think it would have been better than the actual solution, which is to run iPhone apps as either iPhone resolution or blow them up to double size.
Score 9.5/10

The backlash against the iPad was inevitable and predictable. The lack of a hard keyboard was enough to send most geeks into a fit. But the backlash against the iPad is particularly vicious and visceral.

The word “iTampon” is the #2 worldwide trending topic on Twitter right now.

“This thing sucks. Anyone who buys it is a moron,” says one commenter at Engadget.

Some sites, particularly Gizmodo, are going the extra mile in iPad-bashing.

“My god, am I underwhelmed by the iPad,” says Gizmodo’s Adam Frucci. “This is as inessential a product as I’ve ever seen, but beyond that, it has some absolutely backbreaking failures that will make me judge anyone who buys one.”

But similar reactions greeted the iPhone, the iPod and the original iMac (no keypad, closed system, no floppy), and look what happened to them. They’re just the most popular smartphone, MP3 player and single model of a PC ever built.

Thing is, the last people to ask about the iPad are geeks. This isn’t a product built for them. They’re WAY too in the weeds. They can’t get over the lack of camera, multasking or Flash. But ask my wife about the iPad and Flash and she’ll look at you like you’re speaking in tongues.

As we predicted, the iPad is Steve Jobs’ “computer for the rest of us.” It’s a natural successor to the original Mac, which introduced the GUI to PCs – and was derided by geeks as a “toy.” But look around, the GUI kinda caught on.

The iPad is not for geeks. It’s for ordinary people who want a lightweight computer and are sick of computer headaches. This is a machine you’d buy for your grandmother and not have to worry about tech-support.

Yeah, you relinquish some control — which is something PC fans have always hated about Macs — but most ordinary people are grateful not to think about file systems, software installers and virus definitions.

The iPad is the first computer for people who are completely computer illiterate — and there’s millions of them.

Someone at Apple really seems really thrilled with the whole modular-approach thing; just like they’ve done with iWork, Apple is selling the iPad in pieces. Take what you want, leave the rest.

The nifty keyboard dock above is a good example of this concept. Heavy typists — like us journos — can plop down the extra money, while the game-playing, movie-watching user can save a little dough. Of course, there’s no SD card slot, USB port or video-out either, all baubles Apple is happily hawking: the USB/SD adapters come together in what Apple is calling a “camera kit,” and a VGA-to-dock connector is required for video-out.

There’s also a really pretty, portfolio-looking iPad case that doubles as a stand. No word on pricing for any of these goodies yet.

A lot of people following the Steve Jobs iPad keynote this morning weren’t convinced about the device until he mentioned the price: $499.

All of sudden, people wanted to buy three of them.

The price is the big news here. Everyone was expecting it to cost $700 to $1,000 — Apple makes pricey products, right?

But there’s no “Apple tax” on the iPad. This thing is priced to move, and they’re going to sell boatloads of them. And not just to Apple fans — the iPad will attract scores of Windows switchers.

Go to any Apple store and you’ll see heaving throngs of shoppers checking out Apple’s goods. A lot of them are Windows users shopping for a new home machine to replace an aging Windows box. They’re sick of the headaches and want an alternative.

The iPad is that alternative. It’s not an extra gadget, a luxury for someone who already has an iPhone and a laptop. It’s a replacement for that laptop — a true alternative.

And at $499, it’s also an alternative to the Kindle, cheapo netbooks and even Apple’s own MacBooks.

The iPad+ keyboard dock = cheap MacBook. It’s half the price of Apple’s cheapest MacBook, and a third of the MacBook Air.

Steve Jobs is a ballsy guy. He’s probably the ballsiest CEO in the U.S. right now. Who else would undercut their own laptop line — which are Apple’s most popular and most profitable computers — with a brand new device that costs half the price?

But this is how Jobs rolls. He killed the popular iPod Mini and replaced it with the iPod Nano. He’s undercutting the entire iPod line with the iPod Touch. He’s a forward-looking guy, and the iPad is a forward-looking computer.

One of the most crucial announcements of today’s iPad introduction was the launch of iBooks, Apple’s e-reading application, which has a bundled iBookstore that allows users to purchase e-books on the go. By all accounts, the experience is compelling and fun.

But there’s a big question here around content access. Though Steve Jobs listed off about 8 book publishing partners for the platform, he didn’t mention access to a specific book store partner like Borders, Amazon, or Barnes & Noble. And that’s pretty troubling. Even though Apple’s going with the open-source ePub format, which means books from Barnes & Noble should work, there’s no direct mechanism yet for connecting the two, and the import experience remains to be seen.

And I’m not confident in Apple’s ability to populate an amazing bookstore on their own. The movie selection of iTunes leaves a lot to be desired, and I fear the same for books without a partner on-board who really knows the field. Janky as the Amazon Kindle is, its library selection is unmatched.

iBookstore: Slamdunk or Slamflop? You decide!

One little details Apple just mentioned at the iPad Media Event is the technology they are using in the display.

Viewing angle on a lap based media device like this is an issue, obviously… for example, if you have a loved one watching a movie next to you on your iPad when on the couch.

Apple just announced that while their display is LED (and not OLED, which makes sense — for $499, that price is just a pipe dream, given the price of OLED panels right now) they use IPS technology to maximize viewing angle.

That stands for in-plane switching. Here’s the Wikipedia article about how it all works. But it’s a good thing.

Although the iPad is clearly aimed at taking down netbooks and e-readers, make no mistake: it’s also taking a secondary aim at your television.

Now let’s just see an iTunes movie store revamp to capitalize on the off-angle viewing excellence of the LED + IPS display.

[image via Gizmodo]