Following other recent celebrity Siri promos, film director Martin Scorsese has made his way into Apple’s latest TV spot. Scorsese is seen rapid-firing questions at Siri in a taxi cab, asking about appointments, the traffic, and where to find one of his friends.

This new ad follows much the same format of Apple’s other ads featuring Samuel L. Jackson, John Malkovich, and the infamous Zooey Deschanel “Is that rain?” ad.

You can view the newest ad after the break.

Last week, we reported on the IT migration that Australian airline Qantas was undertaking. That migration and overall technology upgrade includes replacing the airline’s 1,300 BlackBerry handsets with iPhones, swapping hefty pilot flight bags for iPads, and adding an on-demand entertainment system to is fleet of Boeing 767 aircraft that’s accessed using iPads provided to each passenger.

It seems that the migration strategy is even bigger than just those three components. The airline is also looking to overhaul its desktop systems as part of an upgrade to Microsoft’s Office 365 cloud suite. The migration will be completed in partnership with Fujitsu and will include both on-premise and cloud data stores as well as virtual desktops courtesy of Citrix. 

As AT&T, Sprint, and Verizon continue extending their LTE networks across the country, a new market analysis suggests that most users will eventually choose not to buy LTE iPads and other 3G/4G-enabled tablets. The report, which comes from research firm CCS Insight, says that demand for iPads and other tablets with built-in mobile broadband support will continue to drop over the next four years. Following that logic, the company says that it expects Apple and other manufacturers to reduce the number of iPads and other tablets with built-in cellular connectivity.

We’re big fans of Zite and the unique way it brings readers new content that they may have never seen. Thanks to Zite’s fancy algorithm, we’ve been introduced to countless interesting stories from sources we never visit. Zite is one of the best iPad apps available that is really trying to change the world around us, which makes us really excited to announce our new partnership with them. Earlier today Cult of Mac was announced as one of Zite’s 9 new publishing partners.

What this means is that now you can load the Zite app and add a special Cult of Mac section that has all of Cult of Mac’s latest news, except rather than having us tell you the most significant news of the day, Zite’s alogrithm will display the stories that it believes are most relevant to what you’d want to read.

If you haven’t seen The Dark Knight Rises yet, buy a ticket for the soonest IMAX showing near you and prepare to have your mind blown. Ticket sales are strong, and many are calling this latest Batman movie the best yet.

Christopher Nolan, the man who wrote and directed the last three Batman films, is a fascinating character. The Brit is at the top of his game and considered the most bankable director in Hollywood, yet he doesn’t own a cell phone or even use email! In a recent interview, Nolan poo-pooed Apple’s Siri, genuinely asking the question, “What’s the purpose of that?”

Our friends at Wired have released their August issue, and the magazine features a cover story called Am I Steve Jobs. The cover photo is an earlier picture of Jobs depicted with a halo and horns drawn around his head. Three lines express the self-contradictory nature of Apple’s late CEO: “He was a Buddhist and a tyrant,” He was a genius and a jerk,” and “How his life story has become an inspiration for some and a cautionary tale for others.”

The new issue is available now and can be downloaded in Apple’s Newsstand (weighs in at a healthy 532MB). The main article borrows heavily from Walter Isaacson’s biography, so you may have heard many of the Jobs anecdotes before. There are, however, some interesting interviews that add to the discussion. The focus of the piece is mainly taken from a business and entrepreneurial perspective, but anyone who has followed Jobs and Apple should get at least a little out of it.

We recently told you that Apple will be giving free copies of OS X Mountain Lion to customers who purchased a new Mac from June 11, 2012 onward. Everyone else will have to pay $20 to download the new OS in the Mac App Store. Apple’s OS X Up-To-Date Program has already gone live unofficially, and that means you can claim your free copy of Mountain Lion now before it’s made available later this week.

This post is brought to you by Chase — a strong supporter of TRANS4M Boyle Heights, a program that provides multiple social services that address Boyle Heights’ particular needs. Learn more here.

While some kids are at goofing off at camp or watching re-runs this summer, a group of teens in Los Angeles are reinventing their neighborhood with the help of iPads.

They’re taking part in a new Digital Storytelling class and the first assignment – run as a contest – is to see who comes up with the best ideas for transforming Boyle Heights. This East Los Angeles neighborhood, described by singer will.i.am who grew up there as a “wasteland” is also home to one of the youngest populations in the city.

One of the many pros of jailbreaking is the ability to theme your iOS device. When you install a custom theme in Cydia, you’re effectively replacing Apple’s default iOS design with something new and fresh. There are many great themes for jailbreakers, but my new favorite is undoubtedly ayecon. Developed originally for the iPhone and iPod touch, ayecon is coming to the iPad on August 3rd.

I’ve been using ayecon on my jailbroken iPad for a couple weeks now, and I couldn’t be happier. Here are some screenshots to give you a taste of what to expect from this benchmark iOS theme:

Every so often, an iOS accessory maker takes advantage of a little-known or little-used feature to create a really unique product that no one else thought of. The FLASHr from Phaze5 is a Kickstarter project that falls right into that category. It’s an iPhone case that lights up whenever you receive a call, text message, or email — but there are no LEDs built-in. Instead, it uses your iPhone’s flash and the LED alert feature in iOS 5.