Preliminary Macintosh Business Plan from 1981 (photos: Digibarn)
On Friday, January 24, 2014, the Mac turns 30 years old. As we look back on three decades of Macintosh, there are some stories that have largely avoided the light of day for some time. One of these tales involves the production of the Macintosh Business Plan back in the early 1980s.
The tale was told by Mac design team member Joanna Hoffman to Bruce Damer, curator of the Digibarn Computer Museum. In 1981 Apple was beginning development on their new product lines, Lisa and Macintosh, and Hoffman was helping develop the business plan. She presented multiple drafts for Steve Jobs to review, but Jobs repeatedly kept sending her the plan back saying he didn’t like it.
After a few rounds of this Hoffman realized that it was not the contents of the business plan that Jobs objected to but rather the appearance of the document itself. What he was reviewing looked just like every other business plan, nothing special. Jobs wanted the pages of the Mac business plan to look like the screen of the computer they were creating – WYSIWYG graphics, fonts, and pages with menus and submenus for section headings. The problem with this request was that Apple did not yet make any computers or printers which could produce the document Jobs desired.
Sometimes, I’m outside at night (fewer bees then), and I’ll see something in the sky and think, “Is that a planet, or should I call NASA and tell them that we’re all probably about to die?”
Night Sky Guide 3D+ will save me a lot of embarrassing phone conversations with scientists. It uses your iOS device’s GPS and compass, so you can just hold it up and it’ll show you a notated view of the patch of sky you’re facing.
Barrels have been a staple of video games at least since Donkey Kong used them in his vain attempts to ward off a small, mustachioed man with a penchant for jumping.
Tap & Blast by Raptus Games Category: iOS Games Works With: iPhone, iPad Price: Free
What’s the deal with barrels? Is it that they’re easy to draw? Or fun to destroy? Or is it that their size and purpose provide a wealth of possibilities, their wooden or metal frames metaphors for the endless potential that lies within all of us, just waiting for someone to pry off the lid and share our special gifts with the world? Or something else less ridiculous?
Whatever the reason, barrels are awesome, and Tap & Blast, a fun aerial platformer of sorts out now for iOS devices, flipping loves them.
Apple has reportedly seeded its fourth iOS 7.1 beta build to testing partners ahead of a possible developer release tomorrow. The update is said to include “various fixes” for keyboard issues and problems with the Contacts app, as well as some more changes to the user interface inside the Phone app.
With season three having come to an end, fans of the BBC’s Sherlock series will be happy to hear that today marks the launch of a new game app — featuring new footage starring actors Benedict Cumberbatch and Martin Freeman.
Apple fans with a penchant for gaming have been able to use their PS3 controllers on the Mac for a while. A new jailbreak tweak now adds that functionality to iOS devices.
Called Controllers for All, the $1.99 jailbreak tweak is available in the Cydia Store, and adds iOS 7 gamepad compatibility to Sony’s PS3 DualShock 3 controller.
Lightroom might be coming to the iPad sooner than your think, if this accidental posting of the photo-editing app is anything to go by. Oddly, it shows “Adobe Lightroom for Mobile, Annual” at $99 per year, which would suggest that this is a landing page for a service, not an actual app as one source of the story believes.
I crossed the 3-million Google+ circles line this morning.
It’s weird and thrilling to have so many “followers,” and to be sandwiched in circle counts between Paris Hilton, who has a couple hundred thousand more circles than I do, and Rihanna, who will probably catch up to me and pass me at some point in the future. (One of the great things about Google+ is that the geeks hold their own against entertainers in popularity.)
But mostly, it’s been an eye-opening adventure for me. Here’s what I learned along the way.
This time on the CultCast: Google buys Nest and their 100 ex-Apple employees, but why? Aaron Sorkin’s Jobs biopic finally gets a script, Kutcher’s Jobs just gets a Razzie nod; plus, iOS finally gets a full-size gaming controller!
Enjoy a few laughs whilst getting caught up on each week’s best Apple stories! Stream or download new and past episodes of The CultCast now on your Mac or iDevice by subscribing on iTunes, or hit play below and let the audio adventure begin.
Thanks to Ting for sponsoring this episode! Finally, a straight forward wireless carrier who doesn’t overcharge. In fact, did you know 98% of people who switch to Ting save money? See how much you could be saving on your wireless bill at cultcast.ting.com.
This is Cult of Mac’s exclusive column written by an actual Apple Store Genius who answers all your questions about working at an Apple Store. Our genius must remain anonymous, but other than “Who are you, anyway?” ask anything you want about what goes on behind that slick store facade.
This week our Genius answers why the iPhone screen can be repaired in stores while the iPad has to be shipped away from special care. We also discuss whether working at the Apple Store can be turned into a solid career, plus the top 5 most annoying things customers do at the Apple Store.
Got a question you want the inside scoop on? Send us your questions and the answers will be published first in Cult of Mac’s Magazine on Newsstand. Send your questions to newsATcultofmac.com with “genius” in the subject line.
Q: Do you buy lunch or bring in your own?
I bring in my lunch. Whenever we have leftovers at home from an amazing meal I usually pack some up after for the next day. On the days where I don’t pack something I like to get away from the store for a bit and “reset” as Apple likes to call it. Most the stores are in shopping areas so we have plenty of choices for grub. We either get a half hour or an hour for lunch depending on the length of our shifts. Living on retail wages, I find I do much better financially when I take the time to plan my meals and bring them. Some days you just need a big burger to comfort you from the first world problems of a Genius though.
Q: What’s the most common lie you hear at the Genius Bar?
Geniuses and Family Room Specialists alike have to come up with a fair amount of excuses to explain to customers what’s wrong with their device. The worst excuse and the most commonly told lie at the Genius Bar is for known issues to be called “rare.”
I can’t stand it when a Genius tells a customer that a sleep/wake button failing on an iPhone is rare or that a battery needing service before being completely consumed is uncommon. I don’t know any statistics on failure rates, but I know I handle a fair number of these “rare” issues enough to say that they aren’t rare.
It’s a sort of white lie that reassures customers that the problem was a fluke and that they can trust in Apple’s products in the future. I think it’s better to explain common issues as known issues and just to provide the solution rather than lie about it. The lie gets harder to tell to a customer should the replacement product or repaired device have the same issue down the road.
Q: Why do you think Apple doesn’t release the hardware tests you use to the general public? It would help people out, make your jobs easier and make for shorter lines at the GB.
I would argue that Apple has a lot of tools for consumers to use to troubleshoot their products should they encounter issues. There are many articles and discussions in the support section of Apple’s site which help users find solutions to issues on their own. Should software troubleshooting point to a hardware issue, you can always run Apple Hardware Test on your Mac. Many of the tools we use might not be released because they are only to be used by authorized technicians. Apple only wants authorized technicians to touch most of their stuff anyway. My second opinion on the matter is that in the end, Apple wants you to come into the store. The Genius Bar is another way to get you to buy another product or upgrade you current setup. We have to keep some kind of edge to keep the stores alive and well.