Love is difficult sometimes.

You’ve seen it: the unrequited, the ill-matched, the people who just never should have met in the first place. People who are so much opposite that you wonder why they don’t just murder each other. Alright, that last one is a bit extreme. Actually, it isn’t. I know some people.

Anyway, Pyro Jump is about a flame who is in love with a paper doll, and he will overcome any obstacle, jump any gap, and avoid any spike that stands between him and his cherished one.

She’s not too into it for obvious reasons, but the game’s fun. When I don’t hate it.

Gross is an iPhone app that’ll tell you just how lazy you’ve been for the last week. And believe me, unless you’re managing to get out an exercise in the middle of this icy winter, then the first time you fire up the app you’ll probably find yourself saying it’s name out loud.

To be honest, you could probably leave your new Mac Pro on the floor next to your desk and any office burglars would just mistake it for a rather small trash can. But if you want a little more security, you might consider adding something Apple didn’t provide for: a Kensington-style lock. A new security bracket from MacLocks features a design as clever as that of the computer it protects.

Apple’s iBeacon is suddenly in the news a lot, and will soon show up at major sporting events, big retail stores and elsewhere.

The beacon revolution is being presented as an Apple thing for Apple users. But as with so many technologies, Apple didn’t invent beacons. It was here before Apple’s version got here. And it’s not just for Apple users — even Apple’s iBeacon supports Android.

Here’s everything you need to know about beacons.

The Super Bowl is tomorrow, and Apple’s iBeacon will be there. The New York Times reported this week that iPhone owners in East Rutherford, New Jersey (where MetLife Stadium where the Super Bowl is) — and also in some areas of New York City — will be part of an iBeacon-based advertising gimmick. The NFL Mobile app has been iBeacon enabled, and users will get pop up messages with advertising, offers to buy merchandise and information about NFL exhibits. Here’s the best part. When iBeacon detects that you’re in a long line at the game, you’ll get an alert telling you where in the stadium you can buy the same junk food but with shorter lines. 

The use of iBeacon creates a high-visibility showcase for Apple’s new indoor location technology. But the Super Bowl is just one of many splashy applications.

Rumors surrounding iOS 8 and the iWatch are starting to heat up, including details of a new “Healthbook” app. Apple is particularly focused on fitness for its smartwatch, according to a pair of reports from yesterday.

This week in Cult of Mac Magazine: drive smarter, with a little help from the app store.

Your iPhone. Great apps. Your car. What could be better? Well, maybe an Apple-designed  driving system.

We’re all eagerly awaiting for release of iOS 7 In the Car, you know, what Apple is calling the “best passenger ever.” (We bet it won’t need to pull over for the pit stop. Or tell you to stop and ask for directions, either.)

Until then, you may find yourself like our games editor Rob LeFebvre with a clunker that could use a bit of future-proofing. Rob discovers out the joys – and limits – of what you can do with about $20 and the best the iTunes store has to offer. Turns out, your old ride may be more of a smart car than you think. The mag also brings you the best from the apps store, books, movies and music in iTunes plus advice from an actual Apple retail Genius.

As always, if you hit any speed bumps with the app, please write to me directly or hit the “send” tab top right. We’ll fix it!

Cult of Mac Magazine

When should you take your iPad and when should you take your MacBook?

If you use your iOS devices for work on the move, and often find yourself wishing that your tablet came with a built-in physical keyboard so you didn’t have to haul your laptop everywhere, you’re most likely the perfect target audience for M-Edge’s nifty keyboard case — the 10-inch Tablet Universal Stealth Pro Keyboard Case (to use its full and slightly Tom Clancy-sounding name).

Want more details? Read on.

It’s been, like, a whole day since I’ve reviewed an endless game, so it’s a good thing they come out so regularly. I don’t even know how to handle games that don’t constantly scroll anymore.

Marvel Run Jump Smash! features cartoon-styled versions of Marvel Cinematic Universe characters (and some other superpowered guests) who are perpetually sprint after Loki, the adopted brother of Thor and villain from The Avengers, to reclaim the Cosmic Cube, which is what I will always call it because “The Tesseract” makes me cringe, and all of this just makes me sound like a giant nerd, but the point is that it’s an endless runner with superheroes.

It’s not a great one, but hey. Marvel.

At Macworld/iWorld last year, I had the opportunity to get a look at The iSlider by Rain Design. After using it for a bit, the folks at Rain Design decided to let me have one to use for review purposes. And after only a few days of use, The iSlider became my go-to iPad stand.

Cult of Mac has reviewed The iSlider before, and while I’ve used several stands for my iPad in the past (among them are the ZAGGmate and the Kribbit) The iSlider is by far the most versatile and best-designed stand I’ve ever used. It’s made me more efficient and effective when using my iPad, which is exactly the kind of thing I like in my tools. And right now Cult of Mac Deals is offering The iSlider for just $39.99.