Four years ago, Apple debuted the iPad with the first of what would soon become a widely parodied style of video, in which Apple’s Senior Vice President of Design Jony Ive said of Apple’s first tablet: “It’s true that when something exceeds your ability to understand how it works, it sort of becomes magical, and that’s exactly what the iPad is. It’s hard to see how something so simple, so thin, and so light, could possibly be so capable.”

As Apple knew it would, the video made a huge impact on people… so big an impact that it soon became a well-worn format for parody. Now, even Swedish furniture retailer Ikea is getting in on the game with their latest ad, which uses all the same beats and breathless rapture of Jony Ive talking about the iPad, but to promote the 2015 Ikea catalog instead. Well done.

See Apple’s original iPad introduction video below.

By now you’ve probably heard about the avalanche of celebrity nude photos that slammed the Web on Labor Day. But amid the chaos of FBI investigations, celeb denials and Apple PR releases that say basically nothing, understanding how the attackers executed the hack — and how to prevent it from happening to you — hasn’t been so clear.

Apple recommended that all users enable two-step verification “to protect against this type of attack,” but the truth about iCloud’s two-step security is a little more complicated than Apple’s letting on, and turning it on probably wouldn’t have prevented the celebrities’ pics from getting hacked in the first place.

To help sort through the confusing mess, we’ve broken down everything you need to know about iCloud’s security and how you can use two-factor authentication and other security steps to keep some perv named 4chan from blasting your nips all over the Internet.

Jimmy Kimmel is the talk show host most likely to chime in on an Apple-related topic, but with the recent news about dozens of celebrity nude images being leaked thanks to iCloud hacking, Conan O’Brien has also chipped in with his take.

In a video posted to Conan’s “Team Coco” YouTube account, O’Brien imagines what it might be like to hire a team of computer experts to hack the iCloud account of the person responsible for doing the hacking. The result is a series of amusing images showing a variety of NSFW activities, including naked bullwhip sessions, lewd acts featuring a Super Nintendo, and begging former celebrity Jon Gosselin for an autograph.

Apple is constantly looking to improve the App Store experience, and ahead of the long-awaited release of the iPhone 6 and public version of iOS 8, it is doubling its efforts.

With these two landmark events coming up rapidly, the company has updated its App Store review guidelines to add all-new sections dealing with features such as HealthKit, HomeKit and TestFlight, extensions and more.

There have been numerous companies, from Samsung downwards, willing to leap onto the smart watch bandwagon to try and beat it to market. Wellograph’s new smart watch, however, perhaps comes the closest to what many users are expecting to see from Apple — with the world’s first wellness-focused smart watch sporting a sapphire crystal display.

The 1.26-inch LCD display watch is available to ship now, and comes with various smart functions, including a Tri­-LED heart­ rate sensor, which replicates the action of a doctor using their fingers to feel for a pulse and provides real-time readings of heart signals.

Piper Jaffries analyst Gene Munster: Thanks to his endless advocacy of the so-called Apple HDTV, claiming year after year that Apple’s television set is just a few months away, Munster’s a bit of a laughingstock, even amongst the shallow knowledge pool of most tech analysts.

Instead of predicting the imminent arrival of a mythical Apple device, though, in Munster’s latest note, he’s making a far more reasonable prediction: When the iPhone 6 makes its debut September 9, only the 64GB model will ship with a sapphire glass display. And he’s got a call on the iWatch as well.

SEATTLE — Tanya Short, fresh off the successful release of sci-fi-themed indie game Shattered Planet, thinks her new game has widespread appeal. For a game set in ancient Mesopotamia, that’s saying a lot.

KitFox Games’ Moon Hunters, due out next summer for Mac, PC, and PlayStation, is a one to four player action role playing game that lets you create the kind of hero you want to be remembered as. The moon isn’t rising, and you and your group of friends set out to find out why.

“Essentially,” she told us at the Penny Arcade Expo this past weekend, “you’re in mythical ancient Mesopotamia in the Bronze Age. In pantheon of the gods, the central figure is the Moon. The moon not rising is a big deal.”

Blame for the flood of celebrity nude photos that hit the Internet has been rotating from the pervy hackers that ripped the pics, to Apple, to the creator of iBrute, but while the FBI and Apple continue to investigate the source of the leak, there’s one tool that has gone unmentioned: the police forensic tool that made it all possible.

One of the key elements behind the iCloud nudes leak is a piece of software created by Elcomsoft that allows attackers to impersonate a target’s iPhone and download its entire iCloud backup, and you don’t even have to be a cop to get it.

UK-based rock band Radiohead just updated their Polyfauna app, originally released at the end of this past January, with all new audio and visual content.

The What’s New section of the iTunes description says, simply, “Entirely new.”

If you’re a fan of the ambient tech-inspired music of Radiohead’s seminal Kid A album, you’re going to love these new tracks. Here’s a video (below) to whet your appetite.

Reddit AMAs (Ask Me Anythings) are everywhere, attracting even the likes of President Obama (who answered his questions on a MacBook) to respond to questions fielded by users from around the globe.

Up until now there have been some pretty great apps for viewing Reddit AMAs, such as Interviewly, which takes AMA threads and polishes them to look more like a Sunday newspaper feature than an online forum. However, to date there has been no official AMA app available on iOS.