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Report card: How has Tim Cook fared after five years as CEO?

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Tim Cook
Tim Cook has now been officially running Apple for half a decade.
Photo: Jim Merithew/Cult of Mac

The flip side to the news that today marks five years since Steve Jobs resigned as Apple CEO is the fact that it also marks Tim Cook’s ascendance to Apple’s top position.

So how has Cook done at the seemingly impossible task of following one of the most-revered business executives in history? Putting on our teacher hats and picking up our best red marking pens, here’s how Tim Cook’s report card reads so far.

How to launch a Mac app and succeed

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MacPaw DevMate
You need a game plan if you want to successfully launch your Mac app.
Image: MacPaw

Our new App Business section is brought to you by MacPaw, maker of proven Mac apps.

So you’re going to launch an app for Mac. Congrats! Now you’ve got to figure out an app marketing strategy that will get it to the widest audience possible.

There are many ways to approach the birth of a new product, but even in a field as fast-growing and dynamic as the world of apps, experience has yielded accepted wisdom about the best ways to start and maintain a successful campaign. Here are great rules of thumb for maximizing impact and customers for your app.

Keep Siri results where you can find them in macOS Sierra

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macOS Siri search pin
Siri just got more useful!
Photo: Ste Smith/Cult of Mac

Siri’s arrival on macOS Sierra opens up some great new features and possibilities. One of our favorites? The ability to “pin” Siri results inside Notification Center — making it easier to keep track of whatever game times, trending topics or important documents Apple’s virtual assistant helps you to find.

Here’s how to use the feature when running Apple’s next-gen macOS, which is currently in public beta and will be released this fall.

Barbra Streisand calls Tim Cook to fix her biggest gripe with Siri

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Barbra Streisand
Singer Barbra Streisand and husband James Brolin.
Photo: Wikicommons

Getting iPhone bugs fixed is apparently super-easy if you’re a world-famous diva.

Barbra Streisand says she recently had a huge bone to pick with Apple over the way Siri pronounces her last name. So the singer did what only Barbra Streisand could do: She dialed Tim Cook’s personal phone number.

Instantly add battery and storage capacity to your Mac, and more [Week’s Best Deals]

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Charge and sync your iPhone, iPod, or iPad with these official Apple cables.
Charge and sync your iPhone, iPod, or iPad with these official Apple cables.
Photo: Cult of Mac Deals

This week’s saw some especially tempting deals, so we’ve done what we always do and gathered the best of the bunch. From a replacement set of Lightning cables, to an external battery that’s basically a portable wall outlet, a seamless solution to add gigs of space to your hard drive, and a set of sports-ready bluetooth headphones. This is the top of the week’s heap, folks — take a look:

Weary of your wearable? Sell it to us!

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broken wearables buyback
It's time to turn tour trashed wearables into cash.
Illustration: Ste Smith/Cult of Mac

Ever open the drawer and go, “Oh yeah. I own a Jawbone UP”? It’s easy to forget about an old fitness tracker or smartwatch you’ve got stashed away, but the Cult of Mac buyback program makes rediscovering an unused wearable more like finding a forgotten wad of cash.

We’ll give you the best price for your wearables, from shiny Apple Watches to older, well-worn products that most other buyback programs won’t accept. It’s a no-brainer to quickly and easily turn an old, unused wearable into cold, hard cash.

iOS falls as Android’s market share skyrockets

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Your next iPhone may be powered by Intel.
iPhone sales are slowing, but it's not just about market share.
Photo: Ste Smith/Cult of Mac

Apple may have fared better in its recent quarterly earnings than some were predicting, but iOS is still being obliterated by Android in overall marketshare worldwide.

How much so? According to new figures published by Gartner, Android is currently the mobile operating system found on a whopping 86.2 percent of handsets worldwide. In other words, based on this single metric, it’s not even close!