Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring fitness apps like MyFitnessPal and Runtastic.

Back then, brand owners hoped that by mining our workout data from these apps, they could target us with personalized offers. The big idea was that if you knew how often someone went running, you could tell when they needed new running shoes.

Today, things look very different. Nike removed workout tracking from its website. And Under Armour still can’t figure out how to unlock the potential of its apps. So what went wrong? What happened to the digital fitness revolution?

Fortnite Battle Royale players now have a new way to combat frustrating B.R.U.T.E. mechs. A new Junk Rift item lets you drop cars, anchors, and other heavy items on your opponents.

The version 10.10 content update, out today, also brings glitched consumables. But it’s bad news for fans of the soccer stadium.

Microsoft has snapped up the former Siri boss, who left Apple earlier in May 2019.

Bill Stasior joined Apple in 2012, taking over control of the Siri team not long after it made its debut with the iPhone 4s. In his job at Microsoft, Stasior will be corporate vice president of technology.

Apple’s Powerbeats Pro wireless headphones have been available in any color you want, as long as it’s black. That’s going to change later this week when pre-orders finally start for ivory, moss, and navy options.

I’m writing this post in Ulysses, a text-editing app that separates the writing part from the printing/publishing/exporting part of the process. And today I’m writing in the brand-new Summer 2019 edition of Ulysses, which adds new features and a new, super-clean iPad full-screen mode.

Ulysses is therefore better than ever before. Come with me, and check out all the new stuff contained in Ulysses 17 for iOS.

Smart speaker maker Sonos is getting ready to launch a product with a feature it has long resisted – Bluetooth connectivity.

Reports of a Sonos Move first surfaced earlier this month. Today, a Germany tech site published leaked marketing photos ahead of an Aug. 26 Sonos press event.

Mac laptops made in the last few years have an annoying/convenient feature. Open one up, and it powers on. MacBooks have woken from sleep when you open the lid for years, but now they boot from cold, too. Want to clean the keyboard without turning the thing on? Tough.

Or is it? If you want to stop this behavior, it’s easy. Here’s how.

People who frequently use emojis in their messages have more active sex lives than those who don’t, according to a new study.

Emoji users are also more likely to get a first date, but only 28% of single Americans use them on a regular basis.

Do you want a fun iPhone game that combines cats with a stealth lesson in artificial intelligence and machine learning?

Of course you do. And thanks to the oddly titled while True: learn(), you’re about to get your chance. Check out the game’s new trailer, which landed ahead of this week’s release of while True: learn() on iOS.

Amazon is trying to move in on Apple’s CarPlay and Android Auto by convincing carmakers to bake in Alexa as an in-car infotainment technology.

According to a new report, Amazon is scaling up its Echo Auto ambitions. It has already convinced BMW and Audi to adopt the tech. It is now supposedly trying to get other automakers to sign up as well.