Yep, that's not how an iPhone should look! Photo: Brianna Olivas
Apple is investigating an iPhone 7 Plus that reportedly exploded and began pouring out smoke earlier this week. A video of the incident went viral when it was posted on Twitter.
“We are in touch with the customer and looking into it,” the Apple representative said.
Tim Cook has always insisted that Apple is no tax dodger. Photo: Ste Smith/Cult of Mac
Apple has filed a defense against its massive European Commission tax bill, arguing that it shouldn’t have to pay its $14 billion tax bill, and that the request should be either totally or partially annulled.
The argument, essentially, is a 14-point extension of Tim Cook’s previous assertion that existing tax codes are designed for an industrial, rather than a digital age.
Apple asserts that the European Commission misunderstands Apple’s business dealings, and says the reason it shouldn’t have to pay massive taxes in Ireland is because the actual profit-driving work Apple does is carried out elsewhere.
Portrait Mode is a big selling point for the iPhone 7 Plus. Photo: Apple
Apple has debuted two new ads, both shared to its YouTube page, showing off the Portrait Mode feature of the iPhone 7 Plus.
As with other ads in the series, Apple shows how the larger-sized iPhone is able to detect depth in pictures and use this to improve the quality of snaps by separating the subject from their background.
Apple's new ads have an international flavor. Photo: Apple
Apple has debuted four new ads on its YouTube channel, showing off the photography prowess of the iPhone 7 through 15 second snapshots of four different cities.
The ads highlight Johannesburg, New York, Shanghai and Tokyo, and focus particularly on the iPhone’s ability to shoot in low light conditions. Check them out below.
Wouldn't you want an iPhone like this? Photo: Ste Smith/Cult of Mac
The jury’s still out on whether the MacBook Pro’s new Touch Bar is a useful upgrade or a fancy gimmick. But according to recent rumors, Apple is already planning to bring similar functionality to this year’s iPhone 8.
To make this happen, the company would almost certainly have to drop Touch ID. Would a mini Touch Bar be worth the sacrifice, or would contextual shortcuts and buttons make iOS more complicated than it needs to be?
Join us in this week’s Friday Night Fight as we discuss whether a Touch Bar would be a useful addition to the iPhone!
For now, if you want a red iPhone, you have to buy a red case. Photo: Apple
Apple will debut a new red variant of the iPhone 7 and iPhone 7 Plus at a media event in March, a new report claims, citing a Barclays analyst.
The report also claims the March event will see Apple introduce a new iPad Pro lineup, as well as a new Apple Watch band and an added iPhone SE storage option.
Apple is keen to grow its market share in India. Photo: Sam Mills/Cult of Mac
Apple is set to begin manufacturing iPhones in India whether or not it has received agreement from the government over proposed tax relief incentives, a new report claims.
The first iPhones to be assembled in India are said to be 300,000 – 400,000 iPhone SE models, which will be manufactured at a plant owned by Winstron in Karnataka, Bengaluru.
Apple is pushing to adopt OLED displays from the iPhone 8 on. Photo: Jim Merithew/Cult of Mac
Apple could add another supplier to its list of OLED display manufacturers for future iPhones, a new report claims.
The company in question is China’s BOE Technology Group, whose screens Apple is said to have been testing “for months.” BOE is currently spending $14.5 billion building two AMOLED factories in the southwestern province of Sichuan, China in anticipation of possible orders.
Festivities for Brazil’s yearly Carnival party are set to get underway this month and to celebrate the good times, Apple has dropped a colorful new ad showcasing Portrait Mode on the iPhone 7 Plus.
Could OLED displays be coming to all new iPhones in September? Photo: Killian Bell/Cult of Mac
Apple has reportedly inked a deal with Samsung Display to supply it with an extra 60 million OLED panels for the upcoming iPhone.
Apple previously agreed a deal with Samsung to produce 100 million OLED panels for the iPhone 8, suggesting that this handset could turn out to be even more popular than Apple originally thought it would be — or that Apple’s planning to expand OLED displays beyond merely its top-line flagship handset.