Apple has debuted two new ads, both shared to its YouTube page, showing off the Portrait Mode feature of the iPhone 7 Plus.
As with other ads in the series, Apple shows how the larger-sized iPhone is able to detect depth in pictures and use this to improve the quality of snaps by separating the subject from their background.
Check the ads out below.
Portrait Mode + iPhone 7 Plus – Raconteur
Portrait Mode + iPhone 7 Plus – Alley
The latest ads showcasing the iPhone 7 Plus’ Portrait Mode are part of a larger series of ads showing off the feature. Others in the same series have shown how Portrait Mode can be used elevate your pictures of people or pets to an all-new level.
Another, longer ad in the same series depicted the story of a young woman who arrives in a Greek village to visit her grandma, only to quickly become an in-demand portrait photographer for the locals. Who have apparently never seen a camera before.
For more on how you can use Portrait Mode like a pro, check out our handy “how to” guide here.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
