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Search results for: Apple One

Android phones might finally catch up to Apple’s Face ID

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face id
The company that sells Apple a critical component for Face ID expects to have more customers this year.
Photo: Ste Smith/Cult of Mac

iPhone’s multi-year lead in facial recognition could finally be nearing its end, as one of the third-party suppliers for the hardware in Face ID says it expects to start selling its 3D sensors to more companies this year.

Puma’s self-lacing shoe controlled by iPhone or Apple Watch

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Puma self-lacing shoe
The Fi is short for Fit Intelligence.
Photo: Puma

Puma is the latest brand to announce a self-lacing, AI-powered athletic shoe that will adjust with swipe gestures or apps for iPhone or Apple Watch.

Puma unveiled the Fi – short for Fit Intelligence – today with plans for the smart shoe to hit store shelves by next year.

Qualcomm wants Apple to pay dearly for selling iPhones in Germany

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jet black iphone 7 plus
Apple stores are banned from selling the iPhone 7 in Germany.
Photo: Apple

Qualcomm is revving up its legal battle with Apple. In a new court filing in Munich, Qualcomm demanded “significant fines” be put on the iPhone-maker for not complying with a previous court order.

Apple was barred from selling some iPhones in Germany at the end of 2018. The company pulled the iPhone 7 and iPhone 8 at its retail stores, but Qualcomm is crying foul that other third-party shops still had units in stock.

Crazy-cheap iPhone SE pops up in Apple clearance store again

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Apple could debut iPhone SE successor as soon as March
The iPhone SE is a brilliant handset.
Photo: Ste Smith/Cult of Mac

Apple seemingly scrapped plans for an iPhone SE 2, but there’s good news for fans of Apple’s 4-inch handset. For the third time this month, Apple is offering brand-new, unlocked models of the iPhone SE for up to $150 off.

The handsets are available in rose gold, gold and silver options on Apple’s clearance webpage. The 32GB models cost just $249 and the 128GB models go for $299.

Apple won’t say how many iPhones it sold, but here’s a good guess

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Long-term iPhone XR demand could eventually lead to greater sales than the iPhone XS.
iPhone sales last quarter were down considerably year-over-year. But the company’s other products did quite well.
Photo: Apple

Not included in the Q4 financial results Apple just announced was the number of iPhone units sold. An analyst firm quickly filled in the gap, estimating that 65.9 million iOS handsets shipped in the last quarter of 2018, down significantly.

This is the first quarterly earnings announcement in which Apple didn’t reveal how many iPhone, Mac, and iPad units it had sold.

iPhone sales slump, but Apple’s in it ‘for the long term’

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Tim Cook with money bag
Tim Cook
Illustration: Cult of Mac

Apple unveiled its earnings for Q1 2019 this afternoon and as expected, total revenue came in a lot lower than Apple originally predicted at the end of last year, with iPhone sales dropping 15%.

Thanks mostly to slumping sales in Greater China, Apple posted $84.3 billion in revenue, marking a drop from the $88.3 billion the company pulled in during the same quarter a year ago. Even though iPhone sales are struggling, Apple’s services are bringing in more money than expected, giving investors some good news.

Apple gets experimental in new iPhone XR ad

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iPhone XR Spectrum ad
The new iPhone XR ad is crazy.
Photo: Apple

Apple is pulling out a Matrix-move for its new iPhone XR ad that features some of the wildest videography the company has ever put out.

Using a bullet time video rig mounted with 32 iPhone XRs, Apple showcases the low-light shooting powers of the iPhone XR. And boy is it mesmerizing.

You’ll want to watch this on your iPhone:

Respected analyst says everyone’s too pessimistic about Apple

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Long-term iPhone XR demand could eventually lead to greater sales than the iPhone XS.
A reliable analyst says 2019 iPhone sales won‘t be great but won‘t be disasterous either.
Photo: Apple

Ming-Chi Kuo, a tech analyst with a decent record for accuracy, predicts Apple will sell more iPhones in 2019 than many other analysts are anticipating.

To be clear, Kuo isn’t predicting a banner year for iPhone sales. Just not a terrible one.

Apple celebrates Chinese New Year with special short shot on iPhone

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The Bucket Shot on iPhone
"The Bucket" was shot entirely on iPhone.
Photo: Apple

Apple has shared a special video to celebrate the Chinese New Year.

The heartfelt short film, directed by Jia Zhangke, is titled “The Bucket,” and it’s about remembering loved ones when away from home. Apple has also published another two videos in which Zhangke showcases Depth Control and Slo-mo on the iPhone XS.

Apple wants tax incentives to boost iPhone assembly in India

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iPhone assembled in India
Coming soon with a 2?
Photo: Indian Express

Apple is hoping to secure new tax incentives in India that will allow it to increase local iPhone production and export more devices to be sold in other countries.

The company has teamed up with other large names in the Indian Cellular and Electronics Association (ICEA) to propose a raise in export credits on smartphone shipments, as well as tariff cuts on imports of components and machinery.

The group argues that manufacturing growth cannot be sustained and accelerated without the changes.