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Search results for: Apple One

iPhone ‘exhaustion’ weakens Apple’s bond with consumers

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brand intimacy
Apple CEO Tim Cook likes to get close to the fans.
Photo: Tim Cook/Twitter

Apple and its fans still share a strong bond. But has the iPhone maker lost some of its touch?

Apple, named the top company for brand intimacy three years in a row, fell to second place to another brand known for tugging at the heartstrings of consumers, Disney.

Apple’s iPhone sales problem isn’t limited to China

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iPhone sales
Critics say Apple needs to build more affordable iPhones.
Photo: Apple

China is not the only part of the world where Apple’s iPhone is losing market share to hard-charging Chinese brands.

Sales of the iPhone are falling off in Europe and Thailand, the second-biggest smartphone market in Southeast Asia, where shipments fell by more than 50 percent.

Apple once again selling older iPhone models in Germany

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iphone
You can once again buy iPhone 7 and 8 handsets from Apple Stores in Germany.
Photo: Ste Smith/Cult of Mac

Apple has seemingly reached a compromise in its battle with Qualcomm in Germany. It will resume selling older iPhone models in Apple Stores in Germany, after previously withdrawing them following a court decision. However, it will sell iPhones only with Qualcomm chips inside.

This means not selling iPhone 7 and 8 models which contain Intel chips. Apple began phasing in Intel modem chips back in 2016. Last year, it dropped Qualcomm entirely in favor of Intel.

Porn, gambling apps abuse Apple’s developer program to sneak onto iPhones

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Apple Developer Enterprise Program
Apple’s Developer Enterprise Program can be misused to distribute iPhone software that violates the company’s community guidelines.
Photo: Apple

It turns out Facebook and Google aren‘t the only companies misusing the system Apple created to allow companies to share internal iOS apps with their workers. Software with hardcore pornography and  gambling have been distributed to the public via the Developer Enterprise Program.

Enhance the capabilities of any Apple device with one do-it-all hub [Deals]

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Keep all your and your team's devices connected and charged with a single, massively useful hub.
Keep all your and your team's devices connected and charged with a single, massively useful hub.
Photo: Cult of Mac Deals

No matter what Apple devices you use, there are probably some annoying gaps in its performance. Maybe its batteries run out quick, or its storage, or you find transferring data between devices a hassle. So any device that can address all these shortcomings and more is welcome indeed.

Apple forced to tell Italian shoppers about iPhone throttling controversy

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iPhone batteries
Apple's iPhone throttling controversy dominated the news last year.
Photo: iFixIt

As part of the fallout from a decision in Italy, Apple has added a statement to its homepage in the country, describing how it did not provide adequate information to customers.

The statement concerns the “iPhone throttling” controversy, in which Apple slowed down iPhones with aging batteries, via an iOS update.

Blur is the new black in Apple’s latest iPhone ads

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iPhone Depth Control
iOS 12.3.2 will bring depth back to your Portrait photos.
Screenshot: Apple

Apple debuted an ad showing off the Depth Control feature on the new X-class iPhones, a 38-second subliminal sales pitch to get you thinking of an upgrade.

The iPhone XR and XS handsets offer the computational equivalent of shallow depth of field, where a blurred background can make portrait subject stand out.

iPhone could be key to Apple Car (and that’s just the start)

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Project Titan
Apple is invested heavily in self-driving tech.
Photo: Idiggapple/Twitter

The iPhone could transform into a secure version of a key fob that not only unlocks your vehicle, but it could also summon a parked vehicle to come to you.

Apple drops a breadcrumb on the path to an autonomous vehicle future, offering a possible glimpse into its Project Titan with a patent application for a keyless entry system.

Apple’s awesome chip team is now designing iPhone modems

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Apple A4 chip
Johny Srouji’s team is in charge of modem development.
Photo: Apple

Apple has shifted to in-house modem chip engineering led by senior vice president of hardware technologies Johny Srouji, according to a new report.

The move all but confirms that Apple will develop its own cellular chips for future iPhone, iPad, and Apple Watch models after years of sourcing them from Intel and Qualcomm.

Apple teases Beats Studio3 headphones in a Neymar Jr. edition

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Beats Studio3 Neymar Jr. edition
They’re “coming soon” to the Apple Store.
Photo: Apple

Apple today added a Neymar Jr. Custom Edition of the Beats Studio3 wireless headphones to its online store.

The headphones, which celebrate the soccer star’s 27th birthday, feature a black and white design inspired by São Paulo street graffiti, where Neymar first started playing soccer.