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Apple Online Store goes down ahead of iPhone 11 event

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Be right back Apple Store
Be right back.
Photo: Apple

The Apple Online Store has gone down hours ahead of today’s special event. “Be right back,” reads a notice on the site. “We’re making updates to the Apple Store. Check back soon.”

When the Online Store returns after the conclusion of today’s “By Innovation Only” event, we expect to see information about new iPhones, a refreshed Apple Watch, and more.

What to expect from Apple’s innovation-focused iPhone event

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Apple 2019 Fall press event invitation
Apple is promising tons of innovation.
Photo: Apple

A whole lot of innovation is in the offing for Apple’s biggest hardware event of the year. CEO Tim Cook recently promised that Apple will unleash its strongest product lineup ever, and next week’s “By Innovation Only” event could be just the tip of the iceberg.

Thanks to a glut of leaked info, we have a pretty solid idea about what new hardware to expect during the event. iPhones obviously will steal the spotlight, but Apple might unleash a few surprises as well.

This is what we think we’ll see during the 2019 iPhone keynote, which starts at 10 a.m. Pacific on September 10. Apple will live-stream it from the Steve Jobs Theater at Apple Park in Cupertino, California.

iPhone 11’s Apple logo will shift for big new feature

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iPhone 11 Max leaning on fence post
No, it won't look like this.
Photo: Ian Fuchs/Cult of Mac

The Apple logo on the back of this year’s iPhone 11 lineup will shift to make way for a brand new feature, according to a new report.

The logo won’t disappear, but it will be perfectly centered for the first time in the iPhone’s history. The change will allow for a huge upgrade in wireless charging functionality.

Apple claps back at Google’s claims of iPhone vulnerabilities

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security lock safe
Surprise, surprise, your iPhone isn’t as vulnerable to being hacked as Apple’s chief rival says it is.
Photo: Pexels

The accusations Google recently made about iOS security flaws were greatly overstated, deliberately “stoking fear” in iPhone users, according to Apple. The iPhone maker points out that the issues were much more narrow than its rival indicated, and were online for only a brief time.

Huawei’s latest AirPods clones beat Apple to noise cancellation

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Huawei-FreeBuds-3
They look just like the real thing.
Photo: Huawei

Huawei’s newest AirPods clones have beaten Apple to active noise cancellation (ANC).

The new feature is rumored to be on its way to next-generation AirPods in 2020. But if you can’t wait, the latest FreeBuds have you covered — and they beat AirPods in other areas, too.

iPhone 11 Pro and … one more thing? We talk Apple event leaks on The CultCast

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CultCast 404
According to a noted Apple leaker, a One More Thing is coming our way.
Image: The CultCast

This week on The CultCast: A noted leaker says the September 10 Apple event will include a mythical “one more thing.” Plus: More leaks shine a light on next week’s iPhone announcements; a new turbocharged Apple TV is on the way; and Apple Watch will finally get a long-awaited feature.

Our thanks to Squarespace for supporting this episode. Easily create a beautiful website all by yourself, at Squarespace.com/cultcast. Use offer code CultCast at checkout to get 10% off your first purchase of a website or domain..

Apple fans can’t wait to pay big bucks for a 5G iPhone

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2020 could be Apple's greatest year so far
Some people are willing to pay a lot for a 5G iPhone.
Photo: Ed Hardy/Cult of Mac

There’s growing interest in a 5G iPhone, according to survey done by a market-analysis firm. Almost a quarter of current users of Apple handsets would be willing to pay more for an iPhone with a higher-speed wireless connection than the cost of the company’s top-tier device today.

The spectacular windows at Apple’s new Tokyo store look like giant iPhones

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Apple new store in Japan
Check out those beautiful rounded windows.
Photo: Apple

Apple’s opening its latest Tokyo Japanese Apple Store this weekend. To mark the occasion, it’s offering would-be shoppers a sneak peak.

In keeping with Apple’s love of embracing local culture, the new store makes use of in-store bamboo plants. There are also impressive two-story vitrine windows made from specially cast aluminum to create three-dimensional rounded corners. Resembling giant iPhones, these are the first of their kind at any Apple Store.

Check out more pictures below.

Apple could deliver iPhone SE refresh we didn’t ask for in 2020

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iPhone SE
Two new iPhone SE models for 2020?
Photo: Sam Mills/Cult of Mac

It seems Apple hasn’t given up on the iPhone SE just yet. A new report claims an upgraded model is in the works — but you’ll have to wait until next spring to get your hands on it.

And it won’t be the iPhone SE upgrade you were hoping for.

Sketchy Apple support document spills details on iPhone 11 [Update: It’s fake]

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Apple Software Development Resource 1
But is it legit?
Photo: AppleBeta2019

Update: The Twitter account that posted the alleged Apple leak now calls the document a fake.

A supposedly “leaked” Apple employee support document contains alleged details of Apple’s upcoming releases.

The “Apple Software Development Resources” features information about Apple’s three new iPhones, four new Apple Watches, and new iPads. But it may not be entirely (or at all) genuine.