You spoke and Apple listened. There was widespread criticism that last year’s iPhones were too expensive, and so the just-announced iPhone 11 is a better device for less money.
Even as the target of negative comments, the iPhone XR was the world’s best-selling smartphone for many months. The cheaper replacement is going see even stronger sales because the iPhone 11 is certainly a better value.
In an age when almost every detail of an Apple keynote leaks ahead of time, Tim Cook managed to pull some genuine surprises from the hat Tuesday. Taking the stage at the Steve Jobs Theater at Apple HQ, Cook and Co. announced at least three big things we weren’t expecting at all.
This in itself is a surprise. Even though Cook pledged that Apple is “doubling down” on secrecy, most of the big details about new Apple products typically trickle out ahead of time. Most of the main features of the 2019 iPhones already leaked. Every Apple blog and YouTube channel under the sun has been playing with detailed iPhone mockups and models for weeks.
Still, Cook’s surprise trifecta did not consist of insignificant things. All three were fairly big and meaty announcements — and there wasn’t a peep about them ahead of time. Here’s what took us by surprise during the “By Innovation Only” event.
Apple’s big event today lasted for an action-packed 105 minutes but if you don’t have time to watch the entire presentation, Apple’s got the perfect video for you.
Along with publishing all the new product videos it showed off today, Apple also created its own summary video of the entire keynote. In less than two minutes the video manages to cram in all the new features on the iPhone 11 Pro, iPhone 11, Apple Watch Series 5, iPad, Apple Arcade, Apple TV+ and more at a frenzied pace.
Catch up on the entire keynote right here:
Tim Cook promised a “huge” morning full of “big” announcements, and boy was he not kidding.
Apple kicked off its 2019 iPhone keynote by diving straight into Apple Arcade. Cook and his colleagues didn’t let off the gas until they squeezed all the juice possible out of Apple’s product lineup 105 minutes later. After promising attendees that innovation would be on full display, Apple revealed it’s coming for your wrist, your pocket, living room, TV, gaming console, DSLR and much more.
The iPhone upgrade you’ve been waiting all year for has finally landed.
Apple today unleashed iPhone 11 Pro and iPhone 11 Pro Max, with huge camera improvements, an improved Super Retina XDR display, and an even faster A13 Bionic chip. They’re also some of its toughest handsets yet.
Here’s everything you need to know about the 2019 iPhone lineup.
The stage of the Steve Jobs Theater is set for the biggest Apple keynote of the year — and we can’t wait to watch the iPhone 11 unveiling with you.
Rather than live-blogging the Apple “By Innovation Only” event, Cult of Mac is hosting a live chat so all our writers and readers of the site alike can nerd out on all the glory Tim Cook and the gang have in store. We know for sure we’re getting new iPhones but there’s still plenty of room for some surprises.
Could we see a new Apple TV set-top box? A Tile-style tracking device called Apple Tags? An Apple TV+ price tag and launch date? The anticipation is killing us. Apple’s iPhone 11 keynote kicks off Tuesday at 10 a.m. Pacific. Of course, we’ll be getting wild in the chat beforehand, so come in and join the fun.
During today’s big iPhone 11 event, Apple will show us its latest hardware and more. And, as always, you can watch the show live. We’re expecting to learn all about the new iPhone 11, or iPhone Pro, or whatever it’ll be called. Also expected is an update on the incredible new iOS 13, and perhaps another peek at — or evan a launch date for — the new Mac Pro.
Whether you’re watching on your Mac, your iPhone or iPad, or your Apple TV, we’ll show you how to tune in. You can even show up at an Apple store and watch it on the big screen!
Note: Cult of Mac will not be live-blogging the action — instead, you can follow along on Twitter, or join us in our IRC chat room for a watch party.
The Apple Online Store has gone down hours ahead of today’s special event. “Be right back,” reads a notice on the site. “We’re making updates to the Apple Store. Check back soon.”
When the Online Store returns after the conclusion of today’s “By Innovation Only” event, we expect to see information about new iPhones, a refreshed Apple Watch, and more.
A whole lot of innovation is in the offing for Apple’s biggest hardware event of the year. CEO Tim Cook recently promised that Apple will unleash its strongest product lineup ever, and next week’s “By Innovation Only” event could be just the tip of the iceberg.
Thanks to a glut of leaked info, we have a pretty solid idea about what new hardware to expect during the event. iPhones obviously will steal the spotlight, but Apple might unleash a few surprises as well.
This is what we think we’ll see during the 2019 iPhone keynote, which starts at 10 a.m. Pacific on September 10. Apple will live-stream it from the Steve Jobs Theater at Apple Park in Cupertino, California.
The Apple logo on the back of this year’s iPhone 11 lineup will shift to make way for a brand new feature, according to a new report.
The logo won’t disappear, but it will be perfectly centered for the first time in the iPhone’s history. The change will allow for a huge upgrade in wireless charging functionality.