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Apple rejects more than a third of App Store submissions

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App Store icon
Literally millions of iPhone and iPad applications are submitted to the App Store every year. Each has to be reviewed.
Photo: PhotoAtelier/Flickr

In testimony on Thursday in the Epic Games v. Apple trial, Trystan Kosmynka, the senior director for the App Store review process, confirmed that around 5 million appications are submitted to the software store per year. And roughly 35% are rejected.

How to enable AirTag’s hidden debug mode on iPhone

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AirTag's hidden debug mode
Just a few taps is all it takes.
Image: Apple/Cult of Mac

AirTag owners have discovered a hidden debug mode inside the Find My app on iPhone. It offers more detailed information on your tracker and allows you to customize the Precision Finding interface.

We’ll show you how to enable it on iOS 14.5 or later.

‘Shot on iPhone’ film reveals camera tricks for capturing the beauty of spring

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‘Full Bloom’ is a demonstration reel for what can be down with ann iPhone 12 camera
Full Bloom sets out to inspire budding photographers and videographers with what they can do with just an iPhone 12 camera.
Photo: Apple

Full Bloom, a new spring-themed video commissioned by Apple, includes some amazing photography done with an iPhone 12. It’s part of the long-running “Shot on iPhone” series that demonstrates the capabilities of the cameras built into Apple handsets. A highlight of the latest offering is stop-motion video done with flowers and fruit.

Don’t miss it:

Apple’s treatment of Netflix highlights arbitrary App Store rules

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Netflix Downloads for You puts suggested shows right onto your iPhone
Unlike Epic Games, Netflix wasn’t banned from the App Store when it did an end run around Apple’s in-app purchase system.
Photo: Netflix

The latest insider info brought to light by the Epic Games v. Apple trial is the lengths the Mac-maker went to convince Netflix to continue taking subscriptions in its iPhone/iPad app. But Netflix stopped anyway, and Apple took no action.

When Epic Games tried to do something similar, Apple banned all its software from the App Store.

Mixed-reality Apple glasses could add a new dimension to fitness

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How augmented reality could augment your workout
Will augmented reality augment your workouts?
Photo: Graham Bower/Cult of Mac

Like Apple Watch before it, Cupertino’s much-anticipated mixed-reality headset looks set to be another leap forward for fitness wearables.

Mixed reality is already commonplace in TV sports. You see it every time the virtual line of scrimmage is superimposed onto a football field. Now imagine that the players on the field can see that virtual line too, just like the viewers at home. That’s exactly what Apple’s latest gadget could deliver, adding a whole new dimension to sports and fitness.

Apple awards extra $410 million to optical firm that makes LiDAR lasers

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Advanced manufacturing
This is the latest investment from Apple's Advanced Manufacturing Fund.
Photo: Apple

Apple has awarded an additional $410 million from its Advanced Manufacturing Fund to II-VI, a firm that makes optical technology for the iPhone, including the laser for the LiDAR scanner found in the iPhone 12 Pro.

Apple previously awarded the firm $390 million back in 2017. The extra cash will “accelerate delivery of future components” for iPhone. It will also help fund the creation of more than 700 jobs in Texas, New Jersey, Pennsylvania, and Illinois.

Execs fretted over whether App Store ads were ‘at odds’ with Apple messaging

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TikTok continues to dominate the App Store in 2020.
Apple sells ads through the App Store.
Photo: Kon Karampelas/Unsplash CC

Many people may be surprised to hear that while Tim Cook has often taken thinly-veiled shots at the targeted ad-supported business model of some rivals, Apple does itself sell targeted ads.

Although there is a bit more nuance to that, it can look like a contradiction, or even a bit of hypocrisy, from the outside. As emails highlighted during the current Apple vs. Epic legal battle shows, Apple employees also grappled with whether or not Apple should offer ads in the App Store — and whether this opposed Apple’s messaging.