https://youtu.be/E86uHpgWn4M

I am 100% on board this mock commercial of who will buy the gold iPhone 5S, from digital media company Andy Media. Even if the gold iPhone 5S does actually look pretty fantastic in real life, this is still largely the clientele I expect to be buying it. Absolutely hysterical.

Source: YouTube

The prospect of Apple redesigning the iPhone’s home button has been floating around the rumor mill for years, but until now it never had much weight. But as the launch of the iPhone 5S draws near, it appears that the iconic home button could finally see its first redesign.

Since the 5S is expected to feature a fingerprint sensor, expect the look of the home button to change. Here’s why:

If you were planning on being one of the first in line to buy the upcoming iPhone 5S or 5C, you’ve been beat. Two guys from Apple reseller Sell Your Mac showed up at the iconic Fifth Avenue Apple Store in New York City this morning only to find that two other guys were already camped out.

Apple won’t even be announcing its new iPhones until Tuesday, but that hasn’t stopped lines from forming. A lot of companies do this kind of thing for brand promotion and media attention, but waiting in a line for two weeks to get a new iPhone takes commitment either way.

Regardless of their motives, props to the Sell Your Mac guys for getting in line so early. And to the dudes that were already there, your obsession with Apple is unquestioned.

Source: @SYM_Jon

We have heard a lot of rumors and leaks over the last year that Apple would install a fingerprint sensor underneath the home button of the iPhone 5S this year, but what does the leaked hardware actually say?

Earlier this week, a number of images were posted showing the part for a new iPhone 5S home button and associated flex cable… and it was radically different than previous home button configurations.

But does it confirm the iPhone 5S has a fingerprint sensor? iFixIt CEO Kyle Wiens sure thinks so.

One of the problems that Apple has launching new iPhones in late September is that even though every iPhone release sells more than the release before it, they don’t actually bump Apple’s quarterly numbers as much as they could.

Why? Let’s take this year as an example. All signs point to the iPhone 5S and iPhone 5C launching on September 20th, but Apple’s financial quarter ends on September 30th. That gives Apple just ten days to sell as many iPhones as possible to bump up their quarterly results. It’s the October – December quarter where Apple sees the most iPhone sales.

So how many iPhones can Apple sell in just ten days? According to Pacific Crest analyst Andy Hargreaves, a lot. He thinks Apple can sell up to 13 million iPhones before the quarter closes.

Earlier this week, we posted evidence that even after Apple unveils its new mid-range iPhone 5C device, it could keep the 16GB iPhone 5 around for customers who want a classier, more solid phone at a discounted price. Here’s some more confirmation.

Late last night, a verified account for China Telecom popped up on Weibo and posted an advertisement for the iPhone 5S and iPhone 5C… and it seems to imply that iPhone 5C is a much different design than we think.

One of the downsides of being the world’s most successful company is that you’re the target of a ton of parody ads. Or is that the upside?

YouTube parody video creator, Matthias, has come up with a great one this time. Here’s the latest from the video creators: “Introducing the iPhone 5S.”

We’re just a few days away from learning all the details (and price) of the iPhone 5C and iPhone 5S, which means retailers like Best Buy are scrambling to clear all their old iPhone 5 inventory off shelves. Best Buy is taking $50 off the price of the iPhone 5, in an effort to lure new customers in.

This isn’t the first time the retailer has sold the iPhone 5 for $149, but T-Mobile customers are still out of luck, as the offer is only available to Sprint, AT&T, and Verizon customers. However, considering Apple’s about to release a newer, more colorful and cheaper variant of the iPhone 5, we’d recommend sitting out on this deal, no matter how desperate for a new iPhone you are, and wait to see what Apple announces Tuesday.

Source: Best Buy

Sadly, whenever Apple is about to launch a new product, we tend to hear about violations of workers’ rights in Apple’s supply chain. It makes sense. A lot of companies bid against each other for Apple’s business in Asia, then don’t have the money to hire enough workers to fulfill Apple’s huge orders. The result? They force the workers they have to do more work over longer hours for less pay. It’s scummy, but as long as Apple isn’t operating every aspect of its manufacturing itself, it’s probably unavoidable.

This year’s no different. According to the China Labor Watch, employees at a Chinese factory owned by Florida-based Jabil Circuit which is reportedly making Apple’s iPhone 5C are being given inadequate training, and being forced to work long hours without overtime.