Over on his official Flickr stream, Daring Fireball’s John Gruber has posted this beautiful shot of the iPhone 5c packaging.

Apple has a new TV ad for the iPhone 5c and iOS 7 out called “Designed Together.” The ad blends parts of the iOS 7 interface with the 5c’s brightly colored exterior quite nicely, and it makes you realize how the phone was really designed with the software in mind.

This is the second ad for the 5c to debut on the airwaves.

Although since the iPhone 4S, Apple has launched new iPhones in the fourth fiscal quarter of every year, that’s not where the quarter they sell the most iPhones. It’s simple logistics: not only does Apple usually only have a couple weeks left in the fourth quarter to fit as many sales as possible into, but supplies of new iPhones tend to be constrained.

That’s not to say, though, that this won’t be a banner quarter for Apple. Thanks to the iPhone 5S and iPhone 5C, Apple will see year-over-year sales of iPhones increase by 28%, says one analyst.

The iPhone 5s and 5c go on sale this weekend, and as usual, earlier reviewers have weighed in. AllThingsD’s Walt Mossberg thinks that the 5s’s Touch ID fingerprint sensor is “game-changing,” and everyone seems impressed with the 5c’s build quality.

We’ve complied a roundup of the best iPhone 5s and 5c reviews out there for you to check out. Cult of Mac’s official reviews will be posted after the devices go on sale Friday.

If you want to get your hands on an iPhone 5s anytime soon, prepare to work for it. Apple is suffering “severely constrained” supply for the 5s launch, and it’s likely that most models will sell out quickly in stores this weekend.

Touch ID is getting a lot of the attention among the iPhone 5s’ new features, but Burberry’s creative director Christopher Bailey has been obsessing over one Jony Ive’s other new additions to the iPhone 5s: Slow-mo.

Apple and Burberry teamed up for fashion week in London and shot Burberry’s entire Spring/Summer 2014 fashion show using nothing but the iPhone 5s for video and photos, the results of which are pretty damn impressive. Slow-mo makes a number of appearances in the full video posted below as the camera switches from 120FPS and then back to 30FPS with relative ease while recording. Pretty spectacular for a mere smartphone.

Instagram is going to be flooded with millions of half-assed slow-mo videos in just a few short days, but Burberry posted a couple of short slow-mo clips to Instagram as well that you can check out below :

Although you can’t preorder an iPhone 5s here in the States, Apple opted to allow people to reserve the iPhone 5s in China in order to better handle the frenzy of the coming launch day. Less than 24 hours later, everything but the 16GB Space Gray iPhone 5s sold out, and the gold model sold quickest of all.

Apple has started airing its first TV ads for the iPhone 5c following the availability of pre-orders over the weekend. This particular ad, “For the colorful,” features the 5c forming in different colors out of liquid. It could easily be confused with a candy commercial at first, but it turns into a classic Apple ad about halfway through.

The 5c hits shelves this Friday alongside the 5s.

Thanks: Sean

Now that the pre-order season is done, and purchase time is just around the corner on September 20, Sprint is one of the first carriers out of the gate with a new enticement for potential new customers.

Staring the same day the iPhone 5c will be available, Sprint will give you $100 off any new phone when you switch your current cell phone number over to Sprint. That includes the iPhone 5c and–when available–the iPhone 5s.

Considering that the basic 16 Gb iPhone 5c is set to retail for $99 with a qualifying two-year carrier plan, it looks like you’re going to be able to get one for what amounts to free, if you switch over to Sprint.

Apple fans are dedicated. Every single year, they brave the elements for sometimes weeks at a time, camping out in front of Apple Stores so that they can be first getting their hands on Cupertino’s latest iDevice.

Even by the standards of most Apple launches, though, the guys hanging out in front of Tokyo’s Ginza Apple Store are dedicated. They are braving a frickin’ typhoon to be first in line for the iPhone 5s.