By now you should know that it takes an incredibly complex, efficient system to build Apple products overseas, assemble them, and ship them thousands of miles to then show up at your doorstep in the arms of a friendly mailman. Apple’s attention to detail extends outside of its Cupertino HQ to every area its business touches, including the machinery that makes the products overseas.

For 2014, Apple has committed to spending a record $10.5 billion on new manufacturing technology, according to a new report. Apple outspends all of its competitors to get exclusive deals on unique machinery that is needed for its product designs. 

The crazy folks over at iFixit are at it again with a complete rip apart of Apple’s latest amazing machine, the iPad mini with Retinal Display.

What they found is that the iPad mini with Retina Display is just as amazing, just as powerful, as the other two flagship iOS products, the iPad Air and the iPhone 5s. The mini, as advertised, has the uber-powerful mobile A7 chip as well as the M7 motion coprocessor. It also has a stunningly sharp 2048 X 1536 pixel display that fairly shines with a fairly dense 326 pixels per inch (the iPad Air “only” has 264 pixels per inch).

That’s a lot of pixels–and power–in a small space.

Android may have greater market penetration than ever before, but it also has more defectors than ever. According to new data, in fact, more Android users are migrating to the iPhone than ever before.

Apple likes to keep its secrets close to the chest, but Cult of Mac has grabbed an exclusive look at some behind the scenes video of Apple iPhone 5s repair processes. A tipster behind the Genius Bar has shown us portions of Apple’s official iPhone 5s and iPhone 5c repair videos that showcase the emphasis Jony Ive and the design team placed on repairability when creating the latest iPhones, as well as the crazy little repair tools Apple uses to ensure quality repairs.

Despite launching to record breaking sales numbers in September, Apple’s iPhone lineup has come under fire again and again for its apparent lack of repairability. Catherine Rampell at the the New York Times went on a bullshit parade two weeks ago claiming Apple tries to make your iPhone break so you have to buy a new one.  Even Apple fans like our pal Kyle Weins, at iFixit,  bemoaned Apple for not making the iPhone 5s more repairable for users.

To consumers, the locked enclosures of the iPhone 5s may seem like a guarded unfixable fortress, but the truth is that the iPhone 5s is one of Apple’s most repairable devices ever, you just have to be a Genius to get the right tools for the operation.

The segments of the 12 training videos we saw provided detailed animations of the iPhone 5s and 5c internal components, as well as guides on how to access and swap six components on the device –  speaker, receiver, vibration motor, iSight camera module, battery, and sim ejector tool.

Here’s a picture from Apple’s training guide of the five specialized tools required to swap out iPhone 5c components:

Target has today revealed its Black Friday deals for November 28 to November 30, which include some incredible savings on the latest Apple devices. Consumers will be able to pick up a 16GB Wi-Fi iPad Air — usually priced at $499 — for $479 with a free $100 Target gift card.

The 16GB iPad mini (original model) can also be had for $299 with a free $75 gift card.

This is Cult of Mac’s exclusive column written by an actual Apple retail store genius who answers all your questions about what it’s like to work at an Apple Store. Our genius must remain anonymous, but other than “Who are you, anyway?” ask anything you want about what goes on behind that slick store facade.  

This week our Genius dishes on why Apple raised the price of AppleCare+ replacements on the iPhone 5s to $79. They also talk about how hard it is to get fired from the Apple Store and the biggest daily annoyances of the job.

If you’ve got a question you want an inside scoop on, send us your questions and the answers will be published first in Cult of Mac’s Magazine on Newsstand. Send your questions to newsATcultofmac.com with “genius” in the subject line.

1. Why is the replacement fee for an iPad $50 but the replacement fee for an iPhone 5s is $80? Wouldn’t the iPad cost more to replace?

As crazy as it seems, there is no difference in fees for AppleCare+ replacements between iPad and iPhone. It has always been a $49 fee, up until the release of the iPhone 5s. With its release, Apple changed the fee for AppleCare+ repairs or replacements to $79, whether it be an iPhone, iPad, or the recently added iPod, which was not previously eligible for AppleCare+. If you purchased the AppleCare+ protection plan before the change then you still get the $49 price while any plans purchased after the change will have the new cost of $79.

With the price change, Apple also announced that the protection plan coverage would extend to any of the other countries where it is offered. Keep in mind there are some countries that don’t carry specific models.

I’m not so sure offering the coverage outside of your own country justifies the $30 price change. My guess is manufacturing costs for retina displays and newer silicon chips, like the A7, may explain the cost increase but of course they’d never tell a Retail employee why. The real question is whether the price change is a deal breaker. As for me, I still see it as a great protection from having costly accidents which, for many, happen all too often.

2. What are the most common reasons for getting fired at the Apple Store?

I really haven’t seen very many people get fired. The only guy I ever saw get fired was arguing with management on a regular basis. After he messed up and still argued with managers, he was asked to leave. Apple has many strict policies that result in termination if its policies are not followed. Outside of these policies, management will make every effort to work with individuals who are having any problems at work.

Managers seem to notice the smallest of errors and are sure to let people know when they make mistakes. Constant policy and procedure changes can make it pretty tough to do everything right. Even those who are trying to follow all the rules can feel bombarded by “fearless feedback” as Apple calls it, otherwise known as constructive criticism. Some just can’t take it so they end up leaving to find more suitable employment. You either get with the program or face the music.

3. What’s the most exhausting (or even annoying) situations that a genius has to deal with every once in a time or on daily basis?

The toughest part of my job rarely has anything to do with Macs or iPhones. People seem to be the hardest part about my job. Dealing with a difficult customer while trying to make the experience positive is sometimes impossible. People can be outright rude, impatient, and childlike with temper tantrums and all in order to get things their way. Keeping the “act” of an Apple Genius can be tough.

These situations often involve partnering with a store manager and rarely get resolved quickly. Trying to stay on time with all the appointments while dealing with these issues and other technical issues can be a nightmare. Nothing that a nice bottle of scotch can’t fix, though. It’s all just part of the job after all.

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After Apple announced the iPhone 5s in gold, we felt sure that the latest iPads would be available in the same color, but that wasn’t to be the case. But don’t be disappointed. As long as you have lots of spare cash that you’re itching to spend, you can buy a gold-plated iPad Air or iPad mini from Goldgenie with prices starting at just $1,860.

Apple’s iPhone 5s became the world’s first smartphone with a 64-bit processor when it launched this September, but as you might expect, it’ll have plenty of competitors next year. Unsurprisingly, some of those will come from Samsung, which is already planning 64-bit chips and 16-megapixel cameras for its 2014 flagships, according to industry sources.

When Apple launched the iPhone 5 last year, it was the most aggressive launch Apple had ever attempted, requiring entire armies of workers to aggressively line-manufacture their most advanced, difficult-to-make iPhone yet. But what was it like to be one of those workers? Businessweek has published a fantastic, haunting investigative report on one Nepalese worker, who almost starved to death after his stint as an iPhone tester.

RunKeeper, one of the most popular fitness trackers for iPhone, now boasts a number of cool new features that take advantage of the M7 motion coprocessor built into the iPhone 5s — thanks to a new update that hit the App Store today. The app also supports AirDrop, allowing you to share your workouts with nearby friends.