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Apple hires new events director from Eddy Cue’s favorite NBA team

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Eddy Cue
Eddy Cue is a big fan of the Golden State Warriors.
Photo: Eddy Cue/Twitter

WWDC will have an extra set of helping hands this year, thanks to Apple’s hiring of a brand new events director. New recruit Gail Hunter previously served as president of public affairs and event management for the Golden State Warriors, a.k.a. Eddy Cue’s favorite NBA basketball team.

She will officially leave her current job this Friday, and join Apple on Monday, March 19. Just in time to help Apple’s preparations for its annual developer showcase event in June!

WWDC 2018 returns to San Jose, runs June 4 to 8

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WWDC-2018
WWDC 2018 is coming to San Jose, California. Here's how to take your shot at getting tickets to the exclusive event.
Photo: Apple

Apple will kick off its 29th annual Worldwide Developers Conference on June 4.

The week-long event, which will offer the first previews of Apple’s next big software updates, will again be held in the McEnery Convention Center in San Jose. Developers can register for tickets starting today until 10 a.m. on March 22.

Apple could launch a more affordable 13-inch MacBook this year

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Get a MacBook Air for $200 off
It’s about time we saw that new MacBook Air.
Photo: Apple

Apple is said to be preparing a new 13-inch MacBook for 2018 that will likely replace the MacBook Air as its most affordable notebook.

Suppliers are already manufacturing displays for the machine, which will reportedly make its debut in the second half of the year, according to industry sources.

Week’s best Apple deals: Save on Apple refurbs and Apple Watch Series 3

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Expand your Apple ecosystem with this week's hottest Apple deals.
Expand your Apple ecosystem with this week's hottest deals.
Photos: Apple

This week, we found deals on the new Apple Watch Series 3 as well as big savings on Apple refurbs and even the screaming-fast 10.5-inch iPad Pro. Get your credit card ready and check out our roundup of the week’s best Apple deals.

Cult of Mac’s 2018 Apple wish list

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iPad Pro2
What the next iPad might look like.
Photo: Martin Hajek

Cult of Mac's 2017 Year in Review With 2018 about to begin, why rehash everything that already happened, just to fill up some space while we take time out for Christmas? Let’s go with a different year-end cliche? Yes, it’s a wish list for Apple products in 2018.

Some of these will almost certainly come to pass, while others perhaps will not. One is probably doomed before you even read about it here. Let’s take a look at what Apple products I hope will part me from my money in the coming year.

Best Mac accessories for gift-giving [2017 Gift Guide]

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These best Mac accessories are perfect for any Mac owner on your gift list.
These accessories are perfect for any Mac owner on your gift list.
Image: Ste Smith/Cult of Mac

2017 Gift Guide bug Christmas creeps up on you quickly, so if you haven’t already started your shopping, it’s time to do something about it. Cult of Mac can help! In this guide, you’ll find a selection of stellar gifts that are perfect for the Mac lover in your life.

We have killer keyboards, stunning stands, super speakers and more!

This MacBook case is strong enough to stop bullets

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C6SHELL case for MacBook
This case will protect your MacBook from almost anything.
Photo: C6SHELL

Who says a MacBook isn’t fit for the battlefield? The C6SHELL case made from real carbon fiber is all you need to keep your beloved notebook protected in a war zone.

It’s strong enough to stop bullets, but light enough to carry anywhere.

Week’s best Apple deals: Cut the cable cord with a new Apple TV 4K

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Apple TV Siri Remote
Sound sync woes will be a thing of the past.
Photo: Ste Smith/Cult of Mac

Been thinking about cutting the cable cord? Well, here’s a good way to do it in one fell swoop: Snag a sweet deal on a super-sharp Apple TV 4K with four months of DirecTV Now.

You’ll also find great buys on iPads, iMacs and MacBooks in this week’s roundup of the best Apple deals.