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What to expect from WWDC 2018

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WWDC 2019
What might Tim Cook announce at this years WWDC keynote?
Photo: Apple

What’s next for Apple? We’ll find out in June, when the company hosts devs from around the world at the Worldwide Developers Conference 2018.

Every year, the event gives Cupertino execs a chance to show off Apple’s new software and hardware. It’s a chance for outsiders to get a direct look at what’s in the Apple product pipeline. In the video below, we round up all the latest WWDC 2018 rumors to give you a heads-up about what’s on the horizon.

Live blog: Apple’s first big product unveiling of 2018

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Apple Education Event invitation
Apple is focusing on students and teacher for its first keynote.
Photo: Apple

Apple’s first big event of 2018 is practically here! Unlike most Apple keynotes, today’s “field trip” education-oriented event in Chicago won’t be streamed live.

Don’t worry. Cult of Mac will be in attendance and we’ll be live blogging everything with up-to-the-minute info on all the new goodies. Not only is Apple expected to preview some new educational software, but we could also see a new iPad, improved Apple Pencil and maybe even a new MacBook Air.

The keynote starts Tuesday, March 27, at 10 a.m. Central time. So save this page and get ready for Apple’s most mysterious event in years.

Apple store goes down ahead of today’s big education event

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Apple store down event
"We'll be back."
Screenshot: Cult of Mac

The Apple online store is down ahead of today’s big education event, which kicks off at 10 a.m. central time.

Downtime is an indication that Apple is preparing to add new products to its lineup, which could be available to purchase or pre-order later today. Recent rumors have hinted at the arrival of a new MacBook Air and an even more affordable iPad.

What to expect from Apple’s big ‘field trip’ event

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What to expect from Apple education event 2018.
Apple took us to schoo
Image: Apple

Apple will take a field trip out of Silicon Valley to host its first major event of 2018 tomorrow. Instead of focusing on iPhones and Apple Watches, this Apple keynote will be all about education and creativity.

Rumors have been swirling for months that new MacBook Airs and an updated, inexpensive iPad could arrive this spring. We might see those, but Apple probably has a couple other surprises in store that you haven’t heard of.

Apple will not provide a livestream of the event, but Cult of Mac will be in attendance. Joins us Tuesday morning for our liveblog of everything that’s going down at the event. In the meantime, here’s our handy guide to what to expect.

Cult of Mac Magazine: What to expect from Apple’s big ‘field trip’ event, and more!

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cover
In this week's Cult of Mac Magazine: Apple will take a field trip out of Silicon Valley to host its first major event of 2018 next week, and much more.
Photo: Ste Smith/Cult of Mac

In this week’s Cult of Mac Magazine: Apple will take a field trip out of Silicon Valley to host its first major event of 2018 next week. Instead of focusing on iPhones and Apple Watches, this keynote will be all about education and creativity.

Rumors have been swirling for months that new MacBook Airs and an updated, inexpensive iPad could arrive this spring. We might see those, but Apple probably has a couple other surprises in store that you haven’t heard of. Here’s what to expect from Apple’s education event next Tuesday.

You’ll find that story and more in this issue. Get your free subscription to Cult of Mac Magazine from iTunes. Or read on for this week’s top stories.

Apple will let you watch next week’s big event (just not live)

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Apple March 27 event
There will be no livestream.
Photo: Apple

Apple today updated its Apple Events app for tvOS ahead of its education event on March 27. You’ll be able to watch a recording of the keynote on your Apple TV to see what’s in store — but only after the event has concluded.

There is no livestream this time.

New hardware at Apple’s surprise education event? Catch our expectations on The CultCast

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Apple Education Event invitation
Are we getting new Macs next week?
Photo: Apple

This week on The CultCast: Apple’s surprise education event could showcase new, cheaper hardware — we’ll fill you in. Plus: A huge upgrade may be coming to the screens of Apple products; why 2018’s iPhone X refresh could cost less than last year’s model; the Fortnite iOS version will totally blow your mind; and you won’t believe how much some Fortnite streamers are earning.

Our thanks to Squarespace for supporting this episode of our podcast. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code “CultCast” at checkout to get 10% off any hosting plan.

MacBook sales might blow up in 2018

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MacBook sales rising
An analyst predicts increasing demand for the MacBook Pro with Touch Bar.
Photo: Apple

The number of MacBooks shipping in 2018 will grow by double digits, if a reliable analyst’s prediction proves correct. That would give Apple’s laptops stronger annual growth than iPhone or iPad.

Apple’s surprise education event could showcase new, cheaper hardware

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Apple March 27 event
There will be no livestream.
Photo: Apple

Apple issued invites Friday for an education-themed event in Chicago on March 27.

The invite promises “creative new ideas for teachers and students.” That could indicate the arrival of more-affordable Apple devices — like the new MacBook Air and iPad we’ve been hearing about.

The saga of Siri (and why it still sucks), this week on The CultCast

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HomePod in China
Siri and HomePod will oblige children in China when they ask for a story.
Photo: Apple

This week on The CultCast: Siri sucks, Apple knows it, and Cupertino isn’t sure how to fix it … but there’s still hope. Plus: Our 2018 WWDC hardware expectations!

Our thanks to Squarespace for supporting this episode. It’s simple to accept Apple Pay and sell your wares with your very own Squarespace.com website. Enter offer code CultCast at checkout to get 10% off any hosting plan.