Apple’s iPhone is so successful that the company’s senior vice president of worldwide marketing, Phil Schiller, recently revealed that “each new generation sold approximately equal to all previous generations combined.” That’s pretty staggering when you think about it, and according to analyst firm Asymco, it could mean that Apple’s new iPhone will sell more than 263 million units.
Are Apple products truly superior to the competition? Or are they just marketed a lot better? Either way, there’s no denying that Apple can build hype around a product like no other tech company on the planet, but all that superb marketing ain’t cheap.
Testifying during the Apple vs Samsung trial today, Phil Schiller revealed that Apple has spent over $1 billion marketing the iPad and iPhone since their respective launches.
Apple has just announced that OS X Mountain Lion is the most successful launch of Mac OS X ever, with over three million copies sold in four days.
“Just a year after the incredibly successful introduction of Lion, customers have downloaded Mountain Lion over three million times in just four days, making it our most successful release ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
Last year, Apple sold over 1 million copies of OS X Lion in the first day of release. It looks like Apple managed to not just match that rate, but exceed it with Mountain Lion.
Apple’s press release is after the jump. Have you updated to Mountain Lion yet?
One of the longest running problems on the iOS App Store has been discovery of apps.
Since its launch in 2008, developers and users alike have been asking Apple for better ways to both promote and discover great new apps. With over 650,000 apps currently on the App Store, the current system of finding new apps is clearly being pushed beyond what it was intended for.
According to Apple’s senior vice president of world-wide product marketing, Phil Schiller, Apple is doing a “tremendous amount” of work to make sure that best applications on the App Store get promoted and receive the attention they deserve.
Earlier today we showed you the email Apple marketing VP Phil Schiller sent in response to Apple removing Rogue Amoeba’s Airfoil Speakers Touch app from the App Store. Yanking the app caused quite the stir, as Rogue Amoeba was accused of misusing Apple’s AirPlay API to receive audio to an iOS device.
Schiller said that Rogue Amoeba used AirPlay functionality without proper licensing, and the Airfoil Speakers Touch makers have responded to Schiller with more points of their own.
Apple has produced some of the most memorable adverts in history. Its “1984” commercial for the original Macintosh is still talked about today, and we can all remember the “Mac vs. PC” commercials, and the dancing silhouettes that were used to promote the iPod. However, it hasn’t quite been the same story in recent years.
Despite promoting incredibly popular products like the iPhone and the iPad, Apple’s most recent commercials have been far from unforgettable. In fact, the CEO of one ad-tracking firm has revealed that Apple is being mocked for its latest Siri commercials, which employ celebrities to sell a feature that rarely works in real life.
When Apple pulled Airfoil Speakers Touch from the App Store last week, many believed that the Cupertino company was gearing up to introduce the same functionality to iOS 6 later this year. It seems, however, that this was just wishful thinking. In letter to one customer obtained by Cult of Mac, Apple’s Senior Vice President of Worldwide Marketing, Phil Schiller, explains the real reason why Airfoil Speakers Touch was pulled.
Apple has announced this morning that this year’s Worldwide Developers Conference will kick off on June 11 at San Francisco’s Moscone West (just as we expected). The five-day event will run until June 15 and will share the latest news about Apple’s iOS and OS X Mountain Lion operating systems.
During Apple’s iPad keynote yesterday, Phil Schiller, its senior vice president of worldwide marketing, claimed the tablet’s new A5X processor offers 4X the graphics performance of NVIDIA’s quad-core Tegra 3 chip.
NVIDIA says that while it was “certainly flattering” to be called out by the Cupertino company, it will be performing its own benchmarks on the new iPad to see if Apple’s claims are really accurate.
Thousands of Apple fans let their jaws hit the floor earlier today when Apple announced “the new iPad.” There was no “iPad 3,” no “iPad HD,” no “iPad Epic Pro Super X 4G LTE Touch.” Just iPad. Apple broke the numbering scheme and went back to the basics.
Why? Apple VP of Worldwide Product Marketing Phil Schiller revealed the answer after today’s keynote.
Now Phil Schiller is back on stage, and he’s here to tell us all how these amazing iBooks 2 e-textbooks have been created: a new app called iBooks Author, exclusively for the Mac.
Phil Schiller took the stage at Apple’s education event in New York City to announce the company’s plans for reinventing textbooks. Schiller said that textbooks are currently “not durable” “not interactive” and “not searchable.”
Apple will change all that with its new software for iPad: iBooks 2.
Apple’s Phil Schiller has just taken the stage at the Guggenheim in New York City, and he’s here to reiterate what many of us have never forgotten from our days on old Apple IIe’s in the classroom: education is important to Apple. “Today’s event is about education,” says Schiller. “And education is deep in Apple’s DNA.” “Apple’s entire education business is based on teaching, learning, and student achievement. Try to bring the same passion they bring to every product into education business, too.” Schiller’s here to bring the iPad more forcefully to the classroom, to use the iPad as a tool to get American kids back to the forefront of reading, math and science. Could today’s event launch the second iPad revolution: the education revolution? [image via Macworld]
Do you follow Apple’s Senior Vice President of Worldwide Marketing on Instagram? You should, because he’s actually a great photographer.
Apple’s SVP of marketing has been tweeting quite a bit as of late — he recently gave the new Flipboard iPhone app a thumbs up to his 52,000+ followers. Now, Schiller has taken to Twitter again to congratulate Instagram on winning the best iPhone app award in iTunes Rewind 2011.
Apple has given one of its executives a slight title change, as noted by The Next Web. Former Senior Vice President of Worldwide Product Marketing Phil Schiller is now the SVP of Worldwide Marketing.
By dropping the “Product” from Schiller’s official title, Apple could be signaling a number of things. While the change may be for simple cosmetic reasons, it could also indicate the restructuring that’s been taking place in Apple’s executive cabinet during recent months.
So, that device that nobody wanted, which looks just like the iPhone 4 with a couple of internal improvements, actually did pretty well for itself during its launch weekend. Apple has just announced that it sold a whopping 4 million iPhone 4S handsets this weekend, which is considerably more than the 1.7 million iPhone 4 units sold during its debut weekend last year.