If you’ve ever wondered if anyone at Apple ever sees the online comments people post about iPhone, Mac, etc., you can rest easy: No less a person than CEO Tim Cook reads them every day.

And you might be surprised at how much time he spends doing so.

The latest iPad Pro includes the most significant changes Apple has made to its tablets in years. There’s USB-C instead of Lightning, Face ID instead of Touch ID, and the device is more portable.  In some ways it’s better than a MacBook.

But that’s not to say Apple got everything right. The 2018 iPad Pro has problems noticeable enough to leave me questioning whether I made the right decision buying one.

Author’s Note Sept. 26, 2019: The release of iPadOS 13 brought so many new features that it removed nearly all my regrets about the iPad Pro. The addition of mouse support and full access to drives plugged into the USB-C port are game changers. And giving apps the ability to open multiple windows simultaneously greatly simplifies my workflow. It seems Apple took the unusual route of waiting about 9 months after the iPad Pro’s debut to introduce a software update that makes the tablet shine.

In short, many of the regrets listed here are no longer relevant in 2019.

Fortnite players on iPhone just scored a huge advantage over their adversaries on Android and Nintendo Switch.

Epic Games has optimized the iOS version of Fortnite in its latest patch so that it runs at 60fps on the iPhone XS, XS Max and XR, making the game look better than ever.

Getting your hands on the newest iPhones just got a little bit cheaper.

Apple hasn’t knocked the price down on the iPhone XS or iPhone XR yet, but the company is offering a limited-time promotion that gives customers up to $100 extra when you trade in an old iPhone for a new one.

Students can now subscribe to YouTube Music and YouTube Premium at a discounted rate.

Just like Apple Music for students, the price is cut by 50 percent. However, you can save even more if you sign up by January 31, 2019.

Apple CEO Tim Cook will join Ivanka Trump today to visit schools in Idaho to observe how they use technology for workforce development and STEM initiatives.

The meet-up with Ivanka Trump will come hours after Apple stock prices fell thanks to plans by her father, President Donald Trump, to slap new tariffs on iPhones. Trumps daughter is an advisor in his administration.

The CEO of IBM — once Apple’s biggest rival — agrees with Tim Cook about regulating tech giants who gobble up massive amounts of user data for what amounts to surveillance on users.

Echoing Cooks’s words last month, IBM’s chief exec Ginni Rometty addressed top EU officials at an event in Brussels on Monday. Rometty said that the, “irresponsible handling of personal data by a few dominant consumer-facing platform companies” has caused a “trust crisis” in customers.

Apple is launching a new Entrepreneur Camp that’s specifically designed to help app-driven organizations founded and led by women.

The two-week technology lab, which takes place in Apple’s home town of Cupertino, offers one-on-one coding guidance from Apple experts and engineers, as well as “mentorship, inspiration, and insights from top Apple leaders.”

The holidays can be hell on the nerves. From traveling and prepping big meals to shopping for gifts and adjusting to the changing weather, there’s plenty to stress over. So why not get yourself something that’ll help your mind unwind?

Apple stock slid 1.9 percent in pre-market trading today, after President Donald Trump laid out plans for new tariffs to be placed on the iPhone.

Overall, AAPL is trading down 20 percent this month. This latest blow comes after six weeks of declines for Apple, which became the first publicly traded U.S. company to pass a $1 trillion valuation earlier this year.

Epic Games has added epic and legendary pump shotguns to Fortnite Battle Royale this week.

Its version 6.31 update comes less than a week after one employee promised big shotgun improvements that hope to make the pump more effective in close-range gunfights. Players can also look forward to the brand new Team Rumble limited-time game mode.

 More Apple suppliers are reportedly expecting to see their revenues decline as Apple reduces iPhone orders, amid “lackluster sales performance.” The companies named include Largan Precision, which makes iPhone camera lenses, and Career Technology, which supplies flexible printed circuit boards. However, with Apple securing a new agreement, iPhone 16 deals are expected to remain available in key markets, boosting consumer interest.

This follows on from a multitude of other similar recent reports, citing major Apple suppliers including Foxconn and TSMC.

Apple is rightly proud of its Animoji and Memoji technology, which uses the front-facing camera on new iPhones to create cartoonish avatars of users — complete with facial expression matching.

But the tech could be about to get even more fun, as described in a recent patent application. Here’s how.

Apple products have so far escaped the growing trade war between China and the Trump administration, but the grace period may be coming to an end soon. The president is getting ready to put tariffs on additional products being imported from China, and that specifically includes the iPhone.

Find My AirPods isn’t your only line of defense against a lost AirPod catastrophe anymore. Twelve South’s AirSnap is a full-grain leather case tailored to protect your AirPods while also keeping them close at hand.

AirSnap protects both your AirPods and charging case from getting nicked, scratched and dirty while floating around your desk, computer bag, or purse. Plus, it’s available at the Cult of Mac Watch Store just in time to make a great stocking stuffer this holiday season.

Are you a late-night movie watcher with sensitive neighbors? Do you hate watching your Apple TV with the volume set too low? Then you might love today’s tip. Did you know that you can use your AirPods with your Apple TV? Sure you did. But did you also know that you don’t need to dig around in your Apple TV’s menus to hook them up? There’s a Siri Remote shortcut that makes switching ultra-convenient.

With big discounts to be had on Apple devices for Cyber Monday, it’s a great time to upgrade. And you’ll have even more cash to put toward your new iPhone, iPad, Apple Watch, or Mac if you sell your old device to Cult of Mac — but you’ll need to act fast!

Today is the last day we’ll give you an extra $20 for your trade-ins.

There are collectors dying to get their hands on certain Mac prototypes. Put your hands on the one that surfaced in Anaheim, Calif. earlier this month, you’ll want to squeeze it. It’s that soft.

Philip Lee, the Hong Kong toy designer who loves all things Apple, showed off the plush Mac-like prototype toy at the recent DesignerCon 2018.

This post is presented by Totallee.

Whether you or someone you love is getting an iPhone XS Max, XS or XR for the holidays, it’s going to need protection. Nobody wants to ding a new gadget, but who wants to mess up the carefully considered form and feel of their iPhone with a bulky case?

Next month, there will be thousands of free Hour of Code sessions at all Apple Stores around the world. These will help people at a variety of skill levels learn coding

In addition, the company also just introduced new materials to help teach coding inside and outside the classroom.

You know how the iPad is a consumption device, like a kind of digital baby spoon? And that Apple’s tablet computer can’t be used for “real work”? Well, Grammy award-winning music producer Henny Tha Bizness disagrees. He uses the iPad exclusively to make music. He also thinks that in a decade, if you haven’t switched to iPad for music production, you’ll be left behind.

In this great video from YouTube video maestro Jonathan Morrison, Henny talks about how he uses the new 2018 iPad Pro to create his music. As a bonus, he asks a producer who hates mixing on a computer to try his iPad, with predictable results.

Apple’s legal team could soon be headed to the Supreme Court to face an antitrust case being levied against the company.

U.S. Supreme Court justices heard an hour of arguments for an antitrust lawsuit against Apple today. The nine justices appeared to be open to letting the lawsuit move up to the highest court. If Apple loses, we could see huge changes in the App Store.

You finally made it through the Black Friday madness, but how about one more day of sweet deals? Save even bigger today with these Cyber Monday deals on gear, gadgets and software.

Take a look at these deals, and score even more savings — up to an additional 75% off — by applying the respective promo codes.

Tech stocks have bounced back slightly after their dismal showing over the past month-and-a-half. Four out of the five FAANG stocks — Facebook, Apple, Amazon, Netflix, and Facebook — rose more than 1 percent in early trading today.

That’s not to say that the worst is behind them just yet, but it does suggest a turnaround could be on the cards. And not a moment too soon!

Smartphone lens maker Moment is hosting a 72-hour sale with 150 accessories from 14 brands, a one-stop-shop if you’re looking for a special gift for your favorite mobile photographer.

You can even book a trip to places like Japan, Norway, and Kyrgyzstan.

All items, including Moment lenses, camera bags from leading brands and steady rigs for video shooters, are 20 percent off with the code 72hoursale. The Moment sale began this morning for Cyber Monday and ends Thursday at 8 a.m.