We make choices based on emotion and feelings can change on a whim. The best brands understand this as a science and if bonded closely with its customer base, can successfully influence its purchasing choices.
So the marketing team in charge of Apple Music may want to huddle up after a report on brand intimacy released today saw the music streaming service drop from its No. 1 spot from last year to No. 5.
Your favorite shows and movies on Netflix are about to start sounding a lot better.
Netflix came out with a new update today that takes the streaming service’s audio quality to a new level. Sound is supposed to be “more crisp and more intense” so that it gets you more immersed in the story.
The song you’re listening to on your iPhone is a bit too quiet, so you adjust the volume. Perfect. Then the song ends, and the next one blasts your ears. You fumble your iPhone from your pocket and tap the volume down a notch or two.
Thanks, Apple Music. Why can’t you just play all the songs at the same volume? Obviously that’s what everyone wants.
Wait, what’s that? You can? How?
Accessorizing your Apple Watch with a slew of bands can be an expensive undertaking. But if you know where to look, you can find some high-quality bands that seem just as good as Apple’s — but only cost a fraction of the price.
The CultCast host Erfon Elijah is out with a new video today that will show you how you can pimp out your Apple Watch with multiple colorful bands without breaking the bank. The trick is knowing where to look on eBay and Amazon.
Take a look at some of these gorgeous bands!
Although Apple no longer reports the number of iPhone units it sells, the company did admit there was a steep decline in handset revenue in the first three months of this year. Analysts are out with their exact estimates, and the number of iPhones shipped last quarter could have dipped as much as 30 percent.
The last few weeks have been packed with rumors and leaks about what Apple may have in store for us with iOS 13 and macOS 10.15. With so much information coming out day after day, it’s hard to keep track of all the possible rumors.
Fortunately for you, we’ve compiled the full list of expected features coming this year to iOS and macOS. From dark mode to iPad updates, and new Mac apps to Siri improvements, here’s everything we are expecting (so far) in iOS 13 and macOS 10.15.
Open offices were supposed to get employees to interact with each other more, but a recent study shows it hasn’t worked out that way. Instead, workers have turned to AirPods to give themselves some privacy.
This has helped fuel the rise of wireless hearables, especially Apple’s.
Apple has won back its hard-fought $1 trillion market cap, after share prices rose following yesterday’s earnings triumph.
AAPL is currently trading at $213.20, giving it a market cap of just over $1 trillion. Shares rose 6% in early morning trading. This is a particularly triumphant moment for Apple after its stock price temporarily tanked at the end of last year.
You’re a gifted content creator, shooting great stills and compelling video with your iPhone. But for complete creative control, some rely on separate camera apps for each discipline.
Moment, the maker of premium quality lens attachment for both, now has an all-in-one program app making switching from stills to video quick and seamless.
A beefed up Pro Camera app hits the App Store today, offering full manual control and with features making it difficult to have a bad shoot.
When it comes to lobbying Congress, Apple’s biggest focus by far is on tax laws. Out of 236 lobbying reports since 2005, tax is mentioned in a massive 76%.
This is one takeaway from a new report, analyzing lobbying spend from the big five tech giants, Amazon, Apple, Facebook, Google and Microsoft. Between them, they have spent $582 million on lobbying since 2005. According to the report, Apple spent $9.6 million on lobbying last year, and $59.9 million since 2005.
Shortly after going live in Austria, Apple Pay is also set to commence operations in the Netherlands.
The information was shared by Dutch bank ING on its website. While it doesn’t give an exact date, it does note that Apple Pay is coming “soon.” That suggests that all the necessary negotiations have been completed, and it’s just a matter of flicking the switch to send it live.
With all the different devices in our daily lives, there’s a lot of cables to juggle so that they’re all kept charged and synced. But thanks to clever design, this single cable can keep almost any device humming.
As we noted earlier this month, one of Apple’s earliest tablets is now officially classified “obsolete” by the company.
Apple’s iPad 2, released in 2011, packed a dual-core A5 processor, thinner form factor, and VGA front-facing and 720p rear-facing cameras. However, what was state-of-the-art almost a decade is ago is now considered so old that Apple Stores will no longer service it.
An Apple representative reportedly met with California legislators in an effort to kill a law that would make it easier for people to repair their own smartphones.
With initiatives like its battery replacement program, Apple helped extend the life of million of iPhones. But moves like this won’t please “right to repair” advocates.
Another Apple industrial designer is leaving Jony Ive’s iconic design team. Miklu Silvanto, who joined Apple in October 2011, is joining Airbnb’s new offshoot design studio Samara.
In his new role, Silvanto will help design future house prototypes. Samara has hired a number of experts in disciplines ranging from industrial design to roboticists and urban planners.
Taking a close look at Apple’s financial results during the first three months of this year in hard numbers shows how the company is changing. Services are getting more important to its bottom line, and so are iPads. While iPhone is still a big part of Apple’s business, it’s not as significant as it used to be.
Check out these charts that demonstrate with a glance how the changes play out.
Wall Street received surprisingly better-than-expected news from Apple’s Q2 2019 earnings report today — and the stock is soaring in after-hours trading.
iPhone sales remain down, but pretty much every other facet of the company’s business is firing on all cylinders. Customers are falling in love with the iPad all over again. Services are booming. And Apple’s wearables business is now the size of a Fortune 200 company.
Despite plenty of doom and gloom from analysts over the last 12 months, Apple’s future is looking bright again.
Many of us would are equally embarrassed about the tidiness of our desktop as our bedroom. No wonder TV shows about organizing spaces are so popular: we can all use some help getting things in order.
Apple’s business in China is finally turning around, according to execs who say Cupertino’s troubles in the country might be a thing of the past.
“We feel positive about our trajectory,” Apple CEO Tim Cook said during Tuesday’s earnings call, noting that the company’s “year-over-year revenue performance in Greater China improved relative to the December quarter.”
Then Cook laid out four reasons why Apple’s “China problem” is going away.
To listen to Apple’s Q2 earnings call is to get inundated with numbers. But the stockholder looking for a set of numbers giving them a reason to buy more shares should consider the rise of new Apple customers.
Apple CFO Luca Maestri delivered the usual dry intro into quarterly reports: the ups, downs, gross margins, basis points and other wonky indicators important to analysts listening in.
It was in his next breath where Maestri provided “color” that explained Apple’s optimism in the road ahead. There was double-digit growth in services, subscriptions and a blockbuster quarter for both the iPad and wearables, particularly, the Apple Watch Series 4.
Apple surprised Wall Street with a better-than-expected Q2 earnings report this afternoon and one of the biggest factors was the iPad.
With revenues topping $58 billion Q2 (down 5% YoY), Apple is trying to become less reliant on its iPhone business. Services are expected to pick up most of the slack, but this last quarter Apple got some unexpected help from its iPad business that is experiencing a resurgence just at the right time thanks to the new iPad Pro.
Apple saw a small but significant year-over year reduction in Mac sales during the first three months of 2019. This wasn’t because customers didn’t want to buy macOS notebooks and desktops however, but because Apple couldn’t get the Intel processors required to produce the computers.
Apple’s wearables business continues to grow like gangbusters.
Sales of the Apple Watch grew 50% compared to the same quarter last year, Apple CEO Tim Cook said on Apple’s Q2 2019 quarterly analyst call Tuesday.
If Apple’s wearables business — which includes the Apple Watch and the popular AirPods earbuds — were a stand-alone company, it would be in the Fortune 200, Cook said.
Apple revealed its Q2 2019 earnings report and despite some pessimism from analysts, the company managed to beat Wall Street’s expectations.
Revenue for the quarter came in at $58 billion, slightly above Apple’s own guidance to investors. Most of Wall Street analysts were predicting the company would only bring in between $54 billion to $57 billion for the quarter. Better yet, the company’s guidance for next quarter is stronger than expected, signifying that the doom-and-gloom may have been severely overstated.
Facebook is retooling Instagram to take some social pressure out of social media.
The photo-sharing app, which along with the iPhone sparked a revolution in instant photography, will reduce the pressure by making “likes” private so followers engage the content, not how popular it is. Instagram is also playing with ways to reduce the prominence of follower counts.