Soundcore wants to “democratize premium audio” with its new Bluetooth earbuds. The new wireless headphones continue the company’s pursuit of delivering quality products at affordable price points.
“It’s a value proposition for us,” said Soundcore rep Adam Weissman in a demo at the Cult of Mac offices in San Francisco. He showed off two lines of headphones — one for regular audio fans and one for fitness fiends. All the new models deliver features similar to AirPods, but at price points far below Apple’s smash-hit product.