With COVID-19 spreading in the San Francisco Bay Area, and at least one upcoming event at a critical planning stage for the high-tech giant, Apple must make some tough decisions about how to proceed, according to conference experts contacted by Cult of Mac.
Apple faces mounting pressure to decide whether to cancel, delay or change the format of its annual Worldwide Developers Conference, typically held in June. The same holds true, although to a lesser extent, for Apple’s rumored March product keynote.
“There’s a lot to consider for Apple and it won’t be easy,” said Ian McGonnigal, marketing executive with Experiential Executive, who has consulted on conference and convention planning with more than a dozen Fortune 500 companies. “Reputation is a huge challenge here and that’s part of it. Companies don’t want to appear tone-deaf to what’s going on out there.”