Apple took its fitness offering to the next level Tuesday with a new addition to its stable of subscription services: Apple Fitness+.

Integrating with Apple Watch and featuring exclusive workout videos from a team of “world-class” trainers, this upcoming service is designed to provide a new way to log workouts and close your Activity rings.

During Apple’s “Time Flies” event, CEO Tim Cook took the wraps off a brand-new, totally redesigned fourth-generation iPad Air. Packed inside the device is Apple’s latest iteration of its custom silicon, the all-new A14 Bionic processor.

This cybersecurity post is presented by Dashlane.

When you run a small business, you often wear a lot of hats. The strategy hat. The customer service hat. Even the “those floors aren’t going to mop themselves” hat.

Unfortunately, sometimes the network security hat is left on the hook by the door, and that’s just what hackers hope for — lax security and plenty worth stealing, from your cash reserves to customers’ credit card information.

The iPad Air 4 brings the most significant changes to this tablet since it debuted. The display expanded to 10.9 inches, even as the screen bezels shrank. There’s plenty of other new features too, like USB-C. And new colors and better cameras.

But all these enhancements come with a significant price increase.

Apple’s entry-level iPad, unveiled Tuesday during the “Time Flies” event, is better than ever with a faster processor and graphics, and gigabit-class LTE. It’s also just as affordable as its predecessor.

Order yours today ahead of its release this Friday for just $329 (or $299 if you’re a student).

Take advantage of some of the best, most essential Apple Watch features at a brilliantly low price with the new Apple Watch SE. Unveiled alongside Apple Watch Series 6 on Tuesday, the more affordable model packs an edge-to-edge display, a super-speedy S5 processor, fall detection and more.

The best bit? It’s priced at just $279!

With a built-in blood-oxygen sensor, the new Apple Watch Series 6 puts health front and center, making it the perfect smartwatch for a pandemic.

The new Apple Watch also comes in several new colors, including blue and red, and naturally it comes with multiple new watch faces. There’s even several new types of bands, including the stretchy Solo Loop, which comes in seven colors.

This device-management post is presented by Jamf Now.

These days, more small and medium-size businesses than ever have employees working remotely. And many of those businesses lack dedicated IT staff. It’s a good thing a mobile device management (MDM) solution like Jamf Now is here to help. It provides an easy and inexpensive solution for setting up, managing and protecting Apple devices for employees, no matter where they work.

Question: What’s the best way to lessen customer confusion in the convoluted world of streaming video-on-demand services? Answer: Add another title with a “+” at the end of it, of course.

That’s exactly what the service formerly known as CBS All Access said it will do Tuesday, as the service changes its name to Paramount+, joining the list of plus-named competitors like Apple TV+ and Disney+.

There are plenty of occasions when a watchful digital eye can come in handy. Whether for security, for posterity or for fun, the ability to capture and transmit video is endlessly useful. Thankfully, it’s also simpler and more affordable than ever.

Apple temporarily took down its online store Tuesday morning ahead of the “Time Flies” event, at which the company will introduce a range of new products.

It still blows my mind that Doom and Doom II, games I remember being awestruck at the existence of on a home computer, can now fit onto a device the size of a deck of playing cards.

Now, thanks to an update by developer Bethesda, the iOS ports of these two classic titles are now better than ever. Here’s what they’ve added to this duo of gaming classics.

Apple is testing a streamlined pickup window for online orders at one of its stores in Northern California. The new initiative, called Apple Express, could roll out to other Apple stores if it proves successful.

We live in a multicultural world, but a translation feature built into Safari in iOS 14 will make it just a bit easier for us to understand one another. Converting a web page from an unknown languages into your preferred one is as easy a couple of screen taps.

The same holds true for iPadOS 14, too.

Tired of looking at the same old iPhone? Give yours a fresh new look with a colorful new case from Laut. They offer robust protection against scuffs and scratches, as well as hard knocks and drops, and they’re available in a number of eye-catching finishes.

Get yours today from as little as $24.99.

Apple will reduce the size of the notch in the iPhone 12, but only in a single version of this upcoming handset.

That’s one of the predictions made Monday by a respected analyst about what’s on the docket for Apple’s September 15 event.

More and more people are realizing that mindfulness and meditation can help with a more balanced daily life. But anyone who tries meditating knows it can be hard at first. Calming an active mind is difficult enough, but distractions are everywhere, so this meditation kit aims for full immersion.

One day ahead of Apple’s “Time Flies” media event, leaker Jon Prosser showed off what he claims are accurate renders of the long-awaited AirTags trackers.

Apple’s bottle-cap-size location trackers use ultra-wideband technology, and promise to help users find keys, wallets or whatever other item they pin them to. Check out Prosser’s AirTags video below.

Apple is no longer the world’s most valuable public company after it was overtaken by Saudi oil company Aramco. Apple’s share price has dropped 17% since it peaked in early September.

Having passed the $2 trillion market cap milestone last month, Apple has now dropped to $1.915 trillion. Apple and Aramco are the only two companies in the world to to have achieved valuations of $2 trillion.

Nvidia announced Sunday that it is acquiring chip designer Arm from SoftBank in a deal valued at $40 billion.

Arm Holdings is the semiconductor conductor whose ARM architecture Apple has long licensed for its A-series chips for iPhone and iPad. It is also crucial to the upcoming Apple Silicon processors for Mac. Under the new ownership, Arm will continue its current “open-licensing model.”

Update: In an intriguing twist, U.S. Customs is insisting that it meant to seize the OnePlus Buds. In a statement to The Verge it said that they appear to “violate Apple’s configuration trademark.”

U.S. Customs and Border Protection recently sprung into action to intercept a collection of AirPods knockoffs arriving at JFK International Airport. Had the “merchandise [been] genuine,” the shipment would have been worth $398,000.

“The interception of these counterfeit earbuds is a direct reflection of the vigilance and commitment to mission success by our CBP Officers daily,” said Troy Miller, Director of CBP’s New York Field Operations.

The only problem? They weren’t counterfeit products at all — but rather the distinctly AirPods-looking OnePlus Buds.

Oracle looks set to acquire the United States operations of TikTok, according to people familiar with the matter, speaking with the Wall Street Journal.

According to the report, the deal will not be an outright sale. Instead, Oracle will be announced as TikTok’s “trusted tech partner” in the U.S. — hopefully doing enough to satisfy security concerns on the part of the White House. Financial terms have not been revealed.

Even in a world where everything can be stored in the cloud, there’s still a role for an external drive. Especially if it’s high-performance, and can go anywhere. Western Digital’s new solid state drive is slim and light, but also rugged. And the WD My Passport SSD holds up to 2 TB of data, and is far faster than a traditional hard drive.

Here’s how this newly-released peripheral stands up to real-world use with a range of computers.

Apple unveiled iOS 14 back in June, and it’s chock-full of new features. The long wait for the software’s release must be wearing on many iPhone users. But Apple is almost finished development, to the point where the latest iOS 14 beta is almost as stable as the final version will be. Anyone tired of waiting would be relatively safe installing it.

The same goes for iPadOS 14.

If you’re an Apple Watch fitness freak and you’ve never tweaked the Workout app’s settings, you’re in for a treat. You can heavily customize the way it displays data, so you can make the most of your workouts.

We’ll show you how in Cult of Mac Magazine. Also in this week’s free issue, find out everything you need to know about Apple’s big Sept. 15 event.

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