How low can they go?!? Once again, Woot is offering the lowest price we’ve ever seen for brand-new AirPods Pro. You can pick up a set of these noise-canceling Apple earbuds for just $189.99.

Woot’s AirPods Pro sale goes for just three days or until they sell out. And, while you’re there, you might as well look at all the open-box iPhones and other electronics that Woot is selling at extremely low prices.

If you’re smart, you’re always looking for ways to sharpen your cognition and improve your brain’s processing power. After all, being able to consume more information and digest it quickly means you can be more efficient and productive.

You can take speed-reading courses and employ tactics to improve your memory, but there’s also a way you can work smarter (and not harder): Instaread Book Summaries let you tackle your reading list quickly.

With this app, you can consume full books in just minutes. And, for a limited time, you can save an extra 20% on already-discounted subscription prices when you use coupon code HOLIDAY20 at checkout.

The $550 price tag for Apple’s AirPods Max raised no few eyebrows, but the Russian luxury brand Caviar blows that out of the water. It just launched a version of these over-the-ear headphones that is 200x more expensive.

A respected Apple analyst and prognosticator threw cold water on recent reports about a future Apple Car arriving in the next few years. Ming-Chi Kuo says it’s possible a self-driving vehicle from Apple could land in 2025, but he wouldn’t be surprised if the launch doesn’t happen before 2028.

Apple makes great phones, tablets, computers and smartwatches. It also makes superb commercials — and has done so for years.

What was the cream of this year’s Apple advertising crop? Check out our top 10 picks (in no particular order) below.

If you were lucky enough to bag a new Mac for the holidays, you’re probably on the hunt for some awesome new apps to use on it. We’ve rounded up five of the best that we think every Mac owner should be using.

These apps will let you play any video, keep a close eye on precious storage space, extract important data from your iPhone and iPad backups, and more!

There are plenty of streaming options out there and, while you might have beefed up your home theater setup for action flicks and your favorite feel-good shows, after a certain point, you’re probably longing for content that’s a little more educational. The CuriosityStream HD Plan: Lifetime Subscription gives you access to thousands of the world’s best documentaries on the award-winning streaming and on-demand viewing service.

Got your new Apple Watch up and running? It’s time to start exploring all the amazing watchOS apps available to you. We’ve rounded up five of our favorites that we think every Apple Watch owner should be using.

Getting a smartwatch is a smart decision, but it can also be a costly one.

With luxury models like Apple Watch Series 6 running hundreds of dollars, it might make more sense to invest in a high-tech watch that’s on sale for the holidays, like the ChronoWatch Multi-Function Smart Watch. You can snag this impressively intelligent device for just $31.99 with the 20% off code HOLIDAY20.

Say goodbye to 2020 with the help of Snoopy and his friends. Apple TV+ is now showing Happy New Year, Charlie Brown.

It’s one of many holiday specials appearing on Apple’s streaming video service, which is now the home of all things Peanuts.

This iPhone case post is presented by Totallee.

With iPhone prices rising to heights that make the devices more of a serious investment with each new model, those lucky enough to find themselves the proud owner of a new device had better protect it. That means putting it in a case. Some people hate that because it bulks up and obscures their sleek and beautiful new smartphone.

But your new case doesn’t have to look like it’s as protective as blast barriers and barbed wire. You could try the case that is almost like no case at all — the Totallee clear case for iPhone 12, 12 mini, 12 Pro and 12 Pro Max. The thin, flexible, transparent case is for anyone who wants to protect their brand-new iPhone while retaining its aesthetic.

If you found some new Apple gear under the tree or in your mailbox, this week’s how-tos are for you. We’ll show you how to set up your new iPhone, Apple Watch, etc., and also recommend some hot apps you should download immediately to maximize your fun and productivity.

Get those tips, plus the week’s to Apple news and opinions, in this week’s free issue of Cult of Mac Magazine. It’s our gift to you! Or, like every week, you can get the headlines in your browser below.

P.S. Don’t miss the epic poem, “‘Twas the Night Before Christmas at Apple Park …” by Cult of Mac scribe Luke Dormehl.

There’s plenty of ways you can improve your productivity this year — from sharpening your focus and time-management skills, to changing your workflow with a bunch of time-saving apps.

But have you considered changing your workspace to make sure it’s optimized to help you be efficient and comfortable at the same time? An easy addition might be swapping your traditional desk for this EC1 Electric Height Adjustable Standing Desk.

We’ve all been there before: Last-minute gift shopping can be pretty stressful. If you’ve gotten yourself in that same sad boat (again) and are still trying to figure out the perfect presents for your friends and family, check out these stocking-stuffer-sized gifts. They range from an ultra-durable charging cable to the best accessories for your AirPods.

And, in the Christmas spirit, you can save an extra 15% off with code MERRY15.

Got a new iPhone or iPad for the holidays? Make the most of it by getting your hands on some of the best, most useful iOS apps. We’ve rounded up five of our favorites that we think every iPhone and iPad owner should be using.

We all need a way to wind down after a long day (or a way to spend a weekend when the weather’s bad). And if you’ve already run through your book list and taken a few meditation classes, nothing really beats a round of golf.

This PhiGolf: Mobile & Home Smart Golf Simulator with Swing Stick is perfect for both avid golfers and newbies — anyone who wants to improve their swing.

There are a lot of things to love about Apple’s new AirPods Max headphones, but the Smart Case isn’t one of them. Roundly panned after the high-end cans’ release, it’s just plain weird-looking. Plus, it’s not that protective or functional.

Luckily, WaterField Designs delivered what Apple didn’t. The San Francisco-based maker of luxury bags for all your tech gear just unveiled its Apple AirPods Max Shield Case — and it’s designed with input from Apple fans to make it actually, you know, smart (not to mention attractive).

The holidays are officially here (believe it or not) and that means it’s time to plan for the upcoming year. Whether you want to kick your fitness into high gear or start meditating daily, there are plenty of ways you can consider improving your well-being and personal development. And, if you’re looking for some recommendations, these three apps and learning platforms are an extra 15% off with code MERRY15.

‘Twas the night before Christmas, and all through Apple Park
All the shutters were drawn and the offices dark.
The lunchroom was empty, the desks were all clean
All were working from home due to COVID-19.

Among other things, Apple is known for its clear messaging and high level of quality control. Which is why it was slightly strange when a poster for upcoming Apple TV+ movie Cherry failed totally on both these counts. It featured an all-but-illegible title on its “For Your Consideration” campaign poster for Best Picture.

Don’t worry, though. The flick hasn’t been renamed CHERk, 0HER88 or 8HERK in post-production. Nor is this terrible typeface a marketing stunt. Instead, it seems that trade publication Variety just shared the wrong version of the poster.

Volkswagen Chairman of the Board Herbert Diess says he’s excited to see what Apple’s “virtually unlimited” means and resources will mean for the auto industry.

In a German-language post on LinkedIn, Diess wrote:

We can all agree that the accessories that come with a new iPhone or iPad are never enough. Whether you need to upgrade your current accessories or get ones you’ve never had (or knew about) before, you’ve come to the right place. From chargers to USB ports and beyond, we’ve come up with 10 items that every Apple fan will need.

This sale only lasts for two days, so be quick about it. Use the coupon code MERRY15 to get 15% off for super holiday savings.

The iOS 14 privacy feature that lets users know which apps are tracking them — and how — has started rolling out for beta users on certain apps.

Apple first showed off the new privacy labels at this year’s virtual Worldwide Developers Conference. Apple asked that, starting early this month, developers submit information to Apple concerning the type of data their apps collect on users.

This data is then used to create nutrition label-type categories that let users easily understand how they are being monitored. It means that, the first time users open an app, they will be alerted regarding this information. This can be used to help decide whether to use a certain app or how to decide sharing settings.

Thanks to a wonderfully simple quick-release clasp, Monowear’s new Deployant Reserve band for Apple Watch is ideal for anyone who despises traditional buckles. It’s made from genuine leather that’s wonderfully soft, and like all Monowear products, it’s also nicely priced.

Here’s our full review.

Future iPads will be built around Apple’s M-series Mac processors, rather than A-series iPhone chips, according to a recent unconfirmed report. This is a much-needed step in Apple tablets becoming all they can be.

A more powerful processor would allow iPads to easily run macOS software. And that’s just one of the game-changing improvements possible for tablets with M-series chips.