Cult of Mac

In a harrowing incident off the coast of Australia, an experienced swimmer’s routine morning body surfing session turned potentially deadly after riptides took him out to sea. Fortunately, 49-year-old Rick Shearman remembered the SOS feature on his Apple Watch Ultra. Using it led to a dramatic helicopter rescue that saved his life on July 13, 2024.

Update: Apple Australia’s YouTube channel posted a new video Thursday, below, dramatizing Shearman’s rescue. It recreates his desperate SOS call, his struggles amid huge swells and the dramatic relief when the rescue helicopter appears overhead. The video only lasts a minute, but by the end, with music swelling, it might bring you to tears.

A handsome and charming hedge fund manager gets fired and turns to a life of crime, stealing from his well-heeled neighbors by night — inadvertently uncovering their surprisingly dangerous secrets. That’s the gist of the entertaining trailer Apple TV+ dropped recently for drama Your Friends & Neighbors. Starring Jon Hamm, Olivia Munn and Amanda Peet, it debuts April 11.

And get this — Apple has so much confidence in the new show, it green-lighted the second season before the first one even aired.

Update: Your Friends & Neighbors started streaming on Apple TV+ on Friday (actually Thursday evening, per the streamer’s usual practice). Reviews so far are good. The Daily Beast said Hamm aand Peet “are at the top of their game” in the show. For NPR, the drama brought to mind John Cheever’s classic novels about the soullessness of American suburbs. And Deadline said the series “combines social commentary, dark humor, twisty relationships and a murder mystery.” And the already planned season two might be darker in tone.

The Slim GPS Tracker Card is built to slide into your wallet. It looks like a credit card but works with Apple’s Find My app. This slender AirTag alternative also proves perfect for attaching to luggage or a work ID.

It’s a thin, subtle tracker that works a lot like an AirTag. And right now, you can grab a three-pack on sale for just $64.99 (regularly $105).

The Mac Studio reigns supreme as Apple’s most powerful desktop computer to date. However, when it comes to pitting the M3 Ultra Mac Studio vs. the M4 Max Mac Studio, which should you spring for?

The M3 Ultra processor packs up to a 32-core CPU and 80-core GPU. That’s a staggering amount of horsepower. However, the M4 Max uses a new CPU architecture, offering faster single-core performance.

So, which powerhouse Apple computer will suit your workflow better: Mac Studio with M3 Ultra or M4 Max? It depends on several factors.

Apple’s release date for a much smarter version of Siri will reportedly come in the fall, according to sources inside the company. While that’s many months later than Apple originally hoped, it’s still far sooner than some people feared.

Perhaps a recent shakeup of the Siri management team is bearing fruit.

April 11, 1976: Apple releases its first computer, the Apple-1.

Designed and hand-built by Steve Wozniak, the computers are sold wholesale by “Steven” Jobs. To finance their manufacturing, Wozniak sells his HP-65 calculator for $500, while Jobs sells his Volkswagen van.

New details emerged Thursday about Apple’s mad scramble to import millions of iPhones ahead of President Donald Trump’s tariffs. The company reportedly rushed 600 tons of iPhones into the United States from India last week. And, while there has been no word of a similar pre-tariff rush of iPhone imports from China, it seems unlikely Apple would overlook such an obvious move.

All this means there are surely even more iPhones, Macs, etc., stockpiled to meet U.S. consumer demand without price hikes — at least in the short term.

The Plugable USBC-E5000 5 Gbps USB-C Ethernet Adapter is as good as having an Ethernet port on your MacBook. Connect it to your cable, plug it into your Mac, and you no longer need to worry about the vagaries of Wi-Fi — you have a solid and secure wired internet connection.

Even better, it supports very fast internet connections for those with hefty connectivity demands.

I tested the affordable USB-C to Ethernet adapter in my home office and on the road to be sure it’s worth the money.

April 10, 1985: During a fateful meeting, Apple CEO John Sculley threatens to resign unless the company’s board of directors removes Steve Jobs as executive VP and general manager of the Macintosh division.

Sculley’s threat triggers a series of events that ultimately will result in Jobs’ exit. The marathon board meeting — which continues for several hours the next day — leads to Jobs losing his operating role within the company. However, the Apple board allows him to stay on as chairman. Things won’t exactly play out like that.

We hear plenty of stories about Apple Watch saving lives, but they rarely if ever involve cancer — until now. According to news from down under, Apple Watch’s persistent alerts about an elevated heart rate helped save a New Zealand psychiatrist’s life, leading to a diagnosis of acute myeloid leukemia just hours before potential organ failure.

The Skullcandy Terrain Mini Bluetooth speaker is compact, rugged, waterproof and, most importantly, it sounds really good.

This isn’t some tinny little speaker that fades into the background. The Terrain Mini delivers bold, immersive sound with a clarity that surprises you the moment you hit play. It’s perfect for playlists on the go, whether that means jazz at sunset, bassy beats when the party’s jumping or sing-alongs around a bonfire.

And right now, you can get one for just $34.99 (regularly $39.99) with free U.S. shipping, while supplies last.

ChatGPT, Google’s Gemini and Apple Intelligence are powerful, but they all share one major drawback — they need constant access to the internet to work. If you value privacy and want better performance, running a large language model like DeepSeek, Google’s Gemma or Meta’s Llama locally on your Mac is a great alternative.

Think it sounds complicated? It’s easier than you think. With the right tools, you can run DeepSeek or any other popular LLM locally on your Mac with minimal effort.

Apple now sells iPhone 16e repair parts for DIYers and enthusiasts. You can purchase replacement parts through Apple’s online Self Service Repair Store in the US and Europe.

The spare parts go on sale within 1.5 months of the iPhone 16e hitting retail stores.

Android just can’t catch a break from U.S. teens. A survey found that 88% of that age group own an iPhone — a figure that’s held fairly steady for years.

What’s not positive news for Apple is how very few teens watch the Apple TV+ streaming service.

How can you run Microsoft Windows on a Mac these days? Fifteen years ago, the answer was simple: Just install Windows using Boot Camp. Today, you have loads of other options — even though Boot Camp itself does not work on Macs with Apple silicon processors.

You can use a virtual machine, pay to access Windows in the cloud from a web browser, use special software to get access to a couple of essential apps or simply Remote Desktop in to a PC. Which path forward is right for you? I’ll run through them all.

Murderbot is not a horror series. It’s sci-fi action comedy, no matter what the name implies — a new trailer for the upcoming Apple TV+ series makes that clear. And the trailer also shows that the plot sticks close to Martha Wells’ award-winning novels.

Watch the trailer for Murderbot season 1 that debuts in May to see for yourself:

Apple supplier Luxshare started discussing potential manufacturing relocations due to tariffs with customers, including a possible production shift to the United States, according to a new report. It cited comments made by company chairwoman Wang Laichun during an analyst call Wednesday. The Chinese manufacturer assembles iPhones and AirPods for the tech giant.

“If there is a commercial guarantee and we are able to conduct a good evaluation, we do not rule out having some products being localized to meet the needs of the US market,” Wang stated, adding that the company would carefully weigh “long-term development and safety considerations” before making such moves.

Few things take a computer setup up a few notches more than a good monitor mount — especially when it features dual arms positioning dual displays well off the desk. Today’s M4 Mac mini setup enjoys a pair of solidly affordable 4K Asus displays mounted on a Huanuo Dual Monitor Stand with two highly adjustable arms for optimal positioning.

April 9, 2007: Apple sells its 100 millionth iPod. Coming just five-and-a-half years after the portable music player went on sale, the landmark event confirms the iPod as Apple’s most popular product of all time.

Until the iPhone arrives a couple months later, that is!

Mac shipments continue a steady upward trend, increasing 14.1% year over year during the first quarter of 2025, according to a market research firm. While three PC makers sell more units than Apple, none can match Cupertino’s annual growth rate.

But the analysts note that tariffs imposed by President Donald Trump on computers brought into the United States will have “a direct inflationary impact” later in the year, potentially cooling demand for computers of all types.

HyperGear’s Power Brick is a beefy, 24,000mAh power bank with an AC outlet that can fully charge most laptops, juice up your iPhone several times and/or keep multiple devices going through a full day off the grid.

And it does all that without requiring a bulky backpack or a dedicated suitcase. At about the size of a small hardcover book (and weighing just 25 ounces), it slips easily into a work bag, carry-on or glove compartment.

And right now, you can grab this monster at a monstrous discount. Get HyperGear’s Power Brick 24000mAh AC Laptop Power Bank for just $114.99. That’s a 22% discount off the regular price of $149.

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A top goal of President Donald Trump’s hefty tariffs on essentially all imports is to force companies to move their production to the United States. That includes bringing iPhone assembly to America. The problem is, there are huge roadblocks that make that goal virtually impossible.

In broad terms, America doesn’t have anywhere close to the production capacity, or sufficient numbers of workers interested in low-paying factory jobs, to produce an all-American iPhone along with everything else Trump wants made in the U.S. Also missing from the equation: customers thrilled about paying much higher costs for products made in the United States.

The result is shaping up to be years of economic difficulties for Americans.

Meta may finally launch an Instagram app for the iPad. Reportedly, the company plans to launch a dedicated iPadOS app to capitalize on the current situation surrounding TikTok.

The move could help further drive Instagram adoption among iPhone and iPad users.

Frequent travelers can take their choice of deals on two travel adapters from Twelve South, each with a unique feature to set them apart from competitors. Both are now available at steep discounts.

An Amazon deal knocks 39% off the PlugBug 50W with built-in Find My, while the ButterFly foldable wireless charger price drops by 34%.

Apple Arcade continues to grow next month with an exciting lineup of five new titles. A quirky multiplayer game from award-winning developer Triband — What the Clash? — headlines the bunch.

The subscription gaming service also adds With My Buddy, Lego Friends Heartlake Rush+, Words of Wonders: Search+ and Sumi Sumi: Matching Puzzle+. You can read more about them below.