As Apple TV+ celebrates its second birthday today, it’s time to look back on the highs and lows. It’s been a wild ride filled with some risky but rewarding gambles and a bunch of safe (and ultimately disappointing) bets. We’ve also endured a higher than expected (or recommended) amount of singing.
So, after two years and untold billions of dollars, what has Apple TV+ achieved? What kind of identity does the streaming service have? And where, exactly, is Apple TV+ going?
