Will Smith slapping Chris Rock during Sunday night’s Oscars ceremony shows why Apple should go back to doing live events.
No, not because we need to see deranged audience members assaulting Apple execs onstage. However, the mere possibility that something can go seriously sideways gives live events an undeniable advantage over the type of canned productions Apple began cranking out during the COVID-19 pandemic.
I’m sure this goes against Cupertino’s deeply ingrained cultural bias toward controlling absolutely everything within its power. But if Apple doesn’t get back to putting on live events, its product launches will drift deeper into the uncanny territory of the overproduced infomercial. That’s boring — and it’s bad for both Apple and Apple fans.