As a third-generation entrepreneur and mom to three kids, Michigan Realtor Breanne Martin Gaudard instinctively knows that to thrive, businesses have to be able to scale. With the experience she gained from watching her mother do the bookkeeping, she took on technology management priorities that include Daylite, an Apple-focused Customer Relationship Management (CRM) app that promises it can power teams to “handle more clients, close more deals and execute more projects than ever before.”
Prior to using the Daylite CRM, Martin family businesses mostly ran off of paper file folders, a Rolodex contact-card system, and another CRM called Realty Juggler that wasn’t Mac compatible and didn’t fit with how the team actually worked together using email as primary communication.